I think this is really cool but it seems impractical. Aircraft are very expensive to maintain and you'll need a pilot certificate to fly this. It's probably cheaper to have a car and rent a plane (or, depending on the cost of this thing, just buy a used 172). The usable load is very low, as well (hopefully that 330lbs number is in addition to fuel).
I also look at this from the perspective of being a "dual-purpose" vehicle; most of which are mediocre. A common example might be a dual-sport motorcycle. It's not a great motorcycle and it's not a great dirtbike, but it can do both. Just from the looks (wings all folded up, blocking vision out of the rear windows, etc) this is not going to be a practical car. I guess we'll see how good of an airplane it will be. My question is, what problem does this solve? You drive to the airport, unfold the wings, then get out of the car and do your pre-flight? How is that different from getting out of your car and doing your pre-flight on your regular aircraft?
Either way, this seems like a neat invention. I think they'll have trouble selling 200 of these, especially if they are priced similarly to normal small aircraft, but it would be really cool to see this thing in person.