Submission + - Google is Not Recession-Proof (readwriteweb.com)
Christopher Blanc writes: "While it's true that Google's revenue is derived from its advertisers (not its searchers) and sophisticated advertisers will be loathe to reduce PPC budgets during a recession, to believe that this means that Google is recession-proof is to ignore the cross-side network effects that occur on the Google advertising platform between advertisers and searchers.
http://www.readwriteweb.com/archives/google_is_not_recession-proof.php"
http://www.readwriteweb.com/archives/google_is_not_recession-proof.php"