Comment Re:apple neeeds to do better or the EU may force f (Score 1) 48
When you are found guilty of willfully violating a trademark, the next time you apply for a trademark the courts will require extra review with far less benefit of the doubt as to any possible violations than if you had just started from a place of compliance.
E.g. if you name your search engine Noogle you can't just change it to Noodle and re-apply even though it probably would have been acceptable if you had started with Noodle, because now you have demonstrated that you weren't acting in good faith to come up with a unique, non-confusing trademark.
I feel like EU regulations are going to be similar. Apple claims they were just looking out for consumers, not trying to defend a monopoly. The EU gave them the benefit of the doubt and wrote rules which allowed Apple to protect their users while ensuring more competition---and Apple used the rules to explicitly suppress competition without any benefit to consumers. I think these bad faith "compliance" actions by Apple are going to bring down the ban hammer hard. I can't for the life of me understand why Tim Apple would approve this course of action. This is clearly going to be far more harmful to Apple than simply complying.