They don't. Nobody is saying they do.
What they DO, is create a false sense of security that Timmy wont be able to access the porn, and that this means Mommy and Daddy can postpone talking to Timmy about such "Base" things as prostitution, how he should properly interact with women he is sexually interested in, the myriad reasons why he should not be actively seeking sex at such a young age, and other "Unthinkable!" concepts that parents need to start having, rather than repeating "But my BABY BOY is INNOCENT AND PURE!" ad infinitum.
But let's break these down.
1) Installing blocking software should be a last resort, really. This is the solution you should reach for when having meaningful conversations with your children FAIL. This is because the installation of this software sends a powerful, unspoken message to your child-- "I DO NOT TRUST YOU. I CONTROL YOU. I FORBID YOU ANY AUTONOMY."
Naturally, children seeking to grow in autonomy HATE that, and it will be the source of significant friction between you and your children.
If you are operating a business, or an institution that specializes in chidren (like a school), then sure-- It's in your best interests to protect yourself against the bad choices of your charges or patrons-- by all means, install the software, but PARENTS should be PARENTING first!!
2) Limiting screen time is good and healthy, and they SHOULD have been doing this since day one, in a consistent and healthy manner. Most parents dont do this, and only limit screen time PUNITIVELY. See my response about silent messages above.
3) VERY GOOD! This conversation should be open, and freeform, with nothing held back or barred. You might want to tailor your responses to things that are age appropriate, but do your best to foster this kind of dialog with your kids. You WANT them to come to you FIRST when they have questions, and you WANT to give them accurate and complete information, so that they CAN make good decisions.
4) You only get here when you have been properly parenting from the start. Expecting to get here after several years of coasting on the "But my kids are ANGELS!" mindset, when suddenly "THE DREADED PUBERTY" hits, is a non-sequitur.