Comment In case this is not a rhetorical question (Score 4, Insightful) 215
It cost far more money to:
* setup a new universe rather than reuse existing stories
* make up new film scenario rather than touch up/change existing one
* market new film rather than ride pre-existing marketing film
* trying to make new trend on film subject is more expansive than just follow existing trend
* etc....
Basically for a long time Hollywood flirted both being a "art" (filming) and an industry (need profit). But IMO since the 70ies roughly, onward to today, the industry part (make a profit) overtook the art part , decades by decades. Don't get me wrong, there is still film done for the sake of the art, and even in pure commercial one the directors try to put their touch, and even in decades pre-70ies commercial profit was important, but my feeling is that nowadays it took ver so much that the art is secondary.