Everyone but Apple joins new "buy once, play a

jriding writes: Straight from the article.
"Mitch Singer, who has been CTO at Sony Pictures since 2006, will head up the effort. The goal is to allow purchased video content to play seamlessly on any device or screen that the buyer owns and to allow access to a "virtual library" of purchased content accessible from anywhere on the 'Net. According to Singer, video should become a buy once, play anywhere technology like CDs and DVDs. "

http://arstechnica.com/news.ars/post/20080915-everyone-but-apple-joins-new-buy-once-play-anywhere-group.html#