How Robert Mercer used military psychological techniques to influence the BREXIT

whoever57 writes: The Guardian has an interesting article describing how Robert Mercer, Steve Bannon and Nigel Farage used techniques developed within the military to influence Britain's vote to exit the EU. Although it appears that the companies involved (AggregateIQ and Cambridge Analytics) are private companies, they have deep roots within the military.
The article describes Britain as a "managed democracy", with major decisions controlled by a US Billionaire.