Game Developers Missing Their Target? 184
wh0pper writes "Digital Trends is reporting that a recent survey finds that there aren't just 2 gamer markets, but instead a whopping 6. What does this mean? It means that game developers and publishers are ignoring a large portion of the gaming market by focusing on the traditional two segments: casual gamers and hardcore gamers. The 4 other game markets they identified are Social Gamers, Leisure Gamers, Dormant Gamers, Incidental Gamers. If you are wondering what those categories mean, the article gives descriptions of what each segment is. A surprising result from the survey is the importance of social gaming; video games are often considered a solitary activity, but Parks Associates' findings indicate a significant portion of the market views gaming as a social activity."
Splitting hairs (Score:2, Insightful)
Money (Score:5, Insightful)
"My definitions mean I know more than you." (Score:5, Insightful)
Bring us another transparent attempt for an outsider to seem authorative about the games industry, this one's broken.
Used to play ... (Score:5, Insightful)
Civilization is cool for me because it takes some thinking, is quite entertaining, but doesn't cause issues with hand overuse. It's a hard formula to match. Recently I tried Pirates of Carribean which seemed cool at first, but somehow just didn't capture my attention and hold it. Anyway, I imagine coming up with a game for people like me would be really hard to do successfully
"Design" & "Marketing" - Meet Capt. Ovious (Score:3, Insightful)
In other words, people who don't spend money on games.
So TFA is about how the publishers "just" need to figure out how to create games which are good enough to sell to non-buyers.
If only the publishers had thought of this themselves . . .
Thats why I bought a game cube (Score:3, Insightful)
When the survey says that these groups aren't being catered to, they're not exactly being truthful. There are games produced for social gamers and the other groups. The problem is they're recognized less when propped up against multi-million dollar time killers like Grand Theft Auto. Plus, just because there are gamers of six categories, it doesn't mean there's money to be made. Anyone who isn't in the 'hard-core' demographics are typically not heavy spenders in gaming. Maybe, the supply is already meeting demand. Is the article flamebait, or just oversimplifying the supply/demand balance?
Re:Splitting hairs (Score:5, Insightful)
I assume you meant "Leisure gamer" and "Dormant gamer." It's difficult to be sure, but my guess is that it has to do with the number of hours per month each spends playing games. Leisure gamers seem to spend a lot more time gaming than Dormant gamers, mostly because they have more free time. This distinction is arguably a bit silly, but it may apply to game design with respect to the length of an average gaming session. For example, a Leisure gamer might have the time for a raid in WoW while a Dormant gamer would not, even though both are interested in the same type of game.
I do think the addition of a few more categories is a step forward however. For example, a lot of gamers would be considered power gamers in terms of how they approach gaming, but casual gamers in terms of available time (represented by "Leisure gamer" and "Dormant gamer" in the list). Blizzard seems to have been catering to power gamers with little end game content for casual gamers, beleiving that casual gamers will rarely make it that far. But this obviously ignores a rather large subset of players in the Dormant and Leisure categories. Social gamers are another category for which MMORPGs tend to have a lot of appeal, but they typically approach content with a more "casual" play style. Often, these players experience very little content for the time they spend online because they're more interested in roleplay or simply chatting.
Re:There are 7 types actually... (Score:3, Insightful)
There's not 6.. There's (Score:3, Insightful)
The simple fact is there really is two. Casual gamers and "serious" gamers. The casual gamer is a gamer who spends 10 bucks on a game some one who doesn't actually game as a hobby, but more as a "oh that's fun" idea. Then there's the "serious gamer" They are the ones who will buy video game systems, and upgrade computers for games.
Sure there's people who are both or neither but honestly all the subdivisions are dealt with in other areas.
In reality there's 4 type of gamer also. The Explorer, the Socializer, the Competitor, and the achiever. There pretty obvious (explore the whole map, Chat while playing, Beat others, beat goals). But the fact is when you build a game you try to target them all. The base fact though is these 4 have nothing to do with the casual or serious. It's just another way to categorize people.
The 6 idea works but in the end people will realize there's only two main catagories and these are just subdivisions of them.
Re:Money (Score:2, Insightful)
Re:Money (Score:4, Insightful)
The Wii has very effectively captured my attention, and I really think there are a lot of people out there like me, young professionals with some disposable income and a renewed interest in gaming.
So you are true. We don't contribute nearly as much money, percentagewise, NOW. But the market is there ready to be tapped... Just give us a quality and original product instead of a lot of the same old stuff.
Re:Splitting hairs (Score:3, Insightful)
Like someone upthread, I was raised on Sierra games (Christmas in the (mid?) late 80s, I got a Tandy and King's Quest, and I own virtually every Sierra title up to KQ V; incidentally, that original KQ box is autographed by Roberta Williams, from the time I spent at a game design firm in the 90s), and I have to say that these days I miss games with a discrete set of problems, saveable at any time, where I can tackle one problem, save, and then come back in a few days. Too many games these days forget that people need to be able to save/restore at any point and at any time.