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Apple Finally Getting Its Game On? 176

Gamespot reports on the possibility that, in some way, Apple is making moves to develop games. From the article: "This week, GameSpot learned that there may be more to the Apple-game rumors than mere Mac-mad daydreams. A tech-sector recruiter contacted the GS NewsDesk with an interesting story of a prospective hire that got away. Recently, when said recruiter made an offer to a software engineer, the engineer turned the offer down--saying he was being 'heavily recruited by Apple.' According to the engineer, an Apple hiring manager named Mike Lampell is heading up a group inside Apple's storied iTunes division. The group is specifically hiring for 'C/C++ coders with a gaming background.'"
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Apple Finally Getting Its Game On?

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  • Though if your (sic) a die hard gamer and a die hard Mac fan you need a windows box for games.
    Or a game console.
  • by JFMulder ( 59706 ) on Sunday May 28, 2006 @10:15AM (#15420305)
    I don't get it why people are complaining about ads so much. These web sites cost money to run, you know? These people do this for a living. I find Internet ads to be a lot less intrusive than a couple of years ago. Ok so sometimes you get those crappy flash ads with sound or some that gets bigger when you roll over, but those are the minority, not the norm. I think that websites like IGN and Gamespot or some "real world" news site to actually have a pretty good way of displaying ads. Once in a while you click on a link and there's a full page ad which you can simply skip by pressing a text link over of the ad. And it's like this on most websites I visit. I took an extra click and an extra second to get there. It's like people who strip ads from thei messaging client. Just don't look at them. Anyway, MSN is minimized 99% of the time, so I couldn't care less about the ad that is there 1% of the time.

    The only places where you can find ads to be real annoying is on torrent sites and such. Considering people go there to mostly download stuff they don't already own, I have little pity for those who complain. Why should I care that someone is bugging you with those ads? You are already in the process of ripping someone else off. And the saddest part is that those website owners make money off the stuff from other people.
  • by martyb ( 196687 ) on Sunday May 28, 2006 @11:54AM (#15420611)
    You've heard the adage: "Give away the razor and make money on the blades." Right? Like game consoles - subsidize the console and make money on the games. Apple is doing something brilliant here: They could give away the games (okay, sell them for $CHEAP and make money on the player (iPod). From TFA:

    According to the engineer, an Apple hiring manager named Mike Lampell is heading up a group inside Apple's storied iTunes division. The group is specifically hiring for 'C/C++ coders with a gaming background.' (Emphasis added.)

    From: Strategy Letter V []. (Commoditize your complement)

    Every product in the marketplace has substitutes and complements. A substitute is another product you might buy if the first product is too expensive. Chicken is a substitute for beef. If you're a chicken farmer and the price of beef goes up, the people will want more chicken, and you will sell more.

    A complement is a product that you usually buy together with another product. Gas and cars are complements. Computer hardware is a classic complement of computer operating systems. And babysitters are a complement of dinner at fine restaurants. In a small town, when the local five star restaurant has a two-for-one Valentine's day special, the local babysitters double their rates. (Actually, the nine-year-olds get roped into early service.)

    All else being equal, demand for a product increases when the prices of its complements decrease. (Emphasis added.)

    There is a precedent for what Apple may be doing here. Anyone remember the Atari 800? [] I bought one just so I could play Star Raiders []. I bought it at a store outside Boston (IIRC at a Bit Bucket in Newton, MA) which had this set up on a 5-foot projection TV for video and a 100 Watt stereo driving the audio. The salesperson told me: THAT ONE GAME was responsible for something like half of their sales of the Atari 800. At the time (1980 or so), the Atari 800 cost me about $800... and I happily paid it so that I could play a ~$50 game. AND, once I got the computer, I bought many more applications and peripherals. Star Raiders was the "killer app" of its day.

    Apple might be looking to do the same. Sell some subsidized games on iTunes for little money so as to encourage additional iPod sales. Once he consumer has the iPod, and has overcome paying its (non-negotiable) price, the barrier to buying more things for it is overcome. Increased iTunes sales. Even MORE profit for Apple. A larger market. Synergistic growth.

    Someone else here mentioned about Disney. Kid sees friend playing Disney game on iPod. Kid Wants Game. Kid pesters parents incessantly. Parents buy an iPod for junior to play these nice kid-friendly Disney games. Kids become experienced users of an increasingly dominant platform. [Apocryphally, IBM gave (?) Selectric typewriters to schools to use in Touch Typing Classes. Said students go off into the business world and are faced with klunky manual typewriters. Secretaries all-so-often are the ones who Get. Things. Done. Not too hard to start persuading the PHBs to buy a Selectric typewriter. Lather, rinse, repeat.] Apple has done similarly with schools by offering a significant educational discount for their computers. Microsoft has a student discount for their Office suite. Hook 'em while they're young.

    Here, Apple could hook 'em before they even GET to school! Like I said, Brilliant. Absolutely Brilliant!

  • Rumor management (Score:3, Insightful)

    by Gorimek ( 61128 ) on Sunday May 28, 2006 @01:07PM (#15420891) Homepage
    If it's an intentional leak, it is to spread confusion. This rumor won't increase any sales.

    Think of it this way: It's impossible to keep rumors of new and important products from happening. Too many people are involved. But if you can drench out the true rumors with tons of false ones, it's gonna be very hard for the public to sort out which ones to believe in. And your product announcements will still be newsworthy and surprising.

    Somtimes I think 90% of the crackpot "Art Bell" theories slushing around on the net and other places are planted by the US government in order to cover up the 10% that are actually true.

Genius is one percent inspiration and ninety-nine percent perspiration. -- Thomas Alva Edison