Best Web Analytics Software for Windows of 2025

New Relic's web analytics solutions offer an all-in-one platform for assessing and enhancing the performance and user experience of your enterprise website. With a unified data system that consolidates telemetry data from web servers, we provide robust full-stack analysis tools, delivering valuable insights into website traffic, user interactions, and performance metrics. Built for large-scale enterprises, New Relic enables real-time monitoring, automated alerts, and customizable dashboards, helping you proactively oversee and optimize your site to boost user engagement and increase conversions. Streamline web analytics, improve operational efficiency, and gain actionable insights with New Relic's cutting-edge web analytics solutions, tailored to meet the demands of enterprises.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

CANDDi is the best visitor tracking tool available. We show you the companies that visit your site, just like all the other options. But we can also show you the individuals. You can be alerted immediately if a high-value person visits your website and see which pages they visited. This is how you can reach the right person directly with a pitch tailored to their interests. CANDDi's unique platform is fully compliant with data regulations. We will only share personal data if it has been collected using one of our many GDPR compliant data capture methods.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Percept Insight (pi) is a full stack no code SAAS solution designed to amplify your business acumen through actionable insights at a fraction of traditional costs. For marketers, imagine influencing real-time consumer actions with unprecedented precision. PI can help set up engagemnent for specific user behaviours, like sending a timely WhatsApp reminder to users who abandon their shopping carts. No tedious data imports or delays—just immediate, impactful results. Product managers gain a magnifying lens into user interactions, unveiling patterns like time taken to place an order or preferred navigation routes. These insights pave the way for refined product strategies, optimizing both high-performing and lagging feature sets. Meanwhile, engineers can trigger alerts and incidents just by configuring reports. Again no code. In essence, Percept Insight isn't just a tool—it's your partner in reshaping business outcomes and its value is being realised across industries by different businesses. I look forward to discussing how we can integrate this transformative solution into you. Leverage data like never before.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Plumb5 is a Real Time Marketing Automation and a Lead Generation Saas product. It can measure your website traffic / Convert your audience to prospects / Schedule more effective promotional emails, SMS & Whatsapp campaign / Manage and Monitor all your leads through different sources / Measure your organic & social campaigns / Chat with your online visitors

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

AiTrillion is an all-in-one automated marketing platform that offers all the tools needed to help eCommerce sellers increase their sales. It includes unique features and integrated analytics. AiTrillion was founded solely to provide an eCommerce platform for online sellers that allows them to influence more customers by controlling their brand and customer experience to generate more sales. AiTrillion compiles all your subscribers, unknown visitors, and loyal customers in one place. They are depicted in the customer timeline starting with their first visit and ending with their first purchase. Influencing them with a variety of attributes, followed by retargeting, retention, redemption, redeeming, and capture.

Integrate analytics into any workflow or application to make crucial decisions - confidently. Analytics can be integrated into your everyday workflows and applications to help you make better and faster decisions for your business and customers. To make analytics easy and intuitive, integrate customized analytics into your products and applications. The AI-driven predictive analytics platform is designed to increase product adoption, retention, and engagement. Sisense, a top-rated Business Intelligence (BI), reporting software, allows you to prepare, analyze, and examine data from multiple sources. Sisense is trusted by industry-leading companies like NASDAQ, Phillips and Airbus. It offers an end to end, agile BI platform that enables businesses to make better, faster data-driven business decisions. Sisense has an open, single-stack architecture that enables machine learning, best-in class analytics engines, and delivers insights beyond the dashboard.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

Get real-time Google Analytics in the taskbar! Most convienient Google Analytics tool around. Your taskbar displays current and total Google Analytics stats. Multiple site views can be supported in the taskbar. Secure Google Analytics service credential authentication. No password or username required. Google Analytics updates every 15 seconds. Display your logo alongside your stats in the taskbar. You can adjust the taskbar stats to show them how you like. You can hide or show real-time stats or today stats. You can also customize the labels. This app is available to anyone who uses Google Analytics to track users on websites and apps. Absolutely no data is shared. The app is completely contained and runs on your machine. All Google Analytics requests are securely transmitted between your locally running app (for display) and Google. That's it! You will see live stats at every request.

It's a fact: Users don't want to be tracked, and a surprising number of them block JavaScript-based tracking. This problem affects any web analytics product that requires JS-based tracking. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. Even if your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by organizations of all sizes to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Key Reporting Features - Standard web analytics reports (Browsers, Platforms, Pages, IP Addresses, Organizations, etc.) - Documents - Marketing Campaigns: inbound and in-site - Impressions & CTR - Email Opens - Site Search - Usage Costs - Broken Links - and a lot more! Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively Optimize user experience, Drive growth, and Enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads enhance experiences, and gain a digital edge. ▶︎ Analyze: Get Insights and Enhance Your Strategy • Heatmaps: See user interactions and optimize for engagement. • Recordings: Understand behaviour with session recordings, and uncover improvement opportunities. • Dashboard & Reports: Access a dashboard with reports to track metrics and make data-driven decisions. ▶︎ Connect: Unleash the Power of Real-time Engagement • Forms: Gather info from site visitors via customizable forms, creating leads for growth. • Live Chat: Connect effortlessly with your audience, offering instant support and building rapport. • AI-Powered: Personalized customer assistance and automated interactions. ▶︎ Convert: Streamline your Sales Process • Website Visitor Tracking: Monitor visitors and make informed decisions. • Identify Anonymous Visitors: Discover company details for targeted outreach.

AT Internet, a major global player in digital analysis and European market leader is responsible for more than 20,000 websites and applications across a variety of international brands and industries. The brand-new Analytics Suite Delta, which is a new analytics suite, allows companies to optimize their business decisions, engage with their audiences over time and significantly increase their growth. Delta is a hybrid platform that analyzes data, marketing, and product teams. It is built on a strong technical infrastructure that offers unprecedented flexibility, integrations, and predictive features. The solution provides valuable insights that provide ROI-oriented insight that is reliable, accurate, and valuable to all employees. This results in higher performance and business growth by enabling informed decision making, unifying departments, and breaking down data silos.

Identify the companies who are visiting your website. Visitor Queue, a powerful B2B lead generation software, identifies the name and contact details of businesses who visit your website.

Web analytics solutions for small and medium websites that are affordable and effective. In just a few steps, you can analyze the behavior of web site visitors and obtain complete statistics about website usage. Deep Log Analyzer website statistics software and web analytics software will allow you to see exactly where your visitors are coming from and how they move around your website. This software will help to increase your website's traffic, optimize it, and convert more customers to visitors. Get web analytics reports by analysing logs from Microsoft IIS or Apache web servers from any hosting provider. It can be run on your Windows computer, or server. Deep Log Anazer allows you to view reports on top web pages, search engines & phrases and search engines & phrases. Export to HTML and Excel Deep Log Analyzer web analytics software is highly configurable. You can create your own reports or modify any of the 50+ reports included using SQL language.

SmarterStats provides true web log analytics that provide a comprehensive understanding of your online presence's popularity and performance. Google Analytics and script-based website analytics products only track pages that have JavaScript added to them. They also only track visitors who allow JavaScript. Log analytics is much more reliable than script-based products because a web server logs every visitor to every page on a website. SmarterStats offers several reports that help site owners analyze traffic and improve site performance. Webmasters, marketers, and business owners can create their own reports to get the information they need. Site tuning improves a website's performance and compatibility with search engines. You will find common and sometimes hidden issues that could lead to visitors leaving your site and search engines to fix them.

Combine data from Log files and Javascript with data from Youtube, Facebook, Youtube, Youtube, and other sources into one Reporting Platform. You can choose to have the data hosted on-premises or in the cloud. Logaholic is ideal for both small businesses and large enterprises. Logaholic offers over 100 ready-to use web analytics reports, including professional features such as segmentation, custom dashboards and surveys. All this is wrapped up in a simple interface that is both easy to use and intuitive for experts and novices. Logaholic's plug-and-play reporting system can be extended to include any type of data from any source. Logaholic comes with a number of built-in integrations, but we can also help to customize and extend Logaholic so that you can report on the most important data in any area of your business. Logaholic Self-Hosted editions are available on-premise and in a private cloud. You have complete control over the data and can decide where and by whom it can accessed.

Your log files can be a treasure trove of information about your web site and your business. Your web site traffic patterns are key to improving your business. Web server log files can give you a glimpse into your customer's activities and help you optimize your web site for new customers. FastStats Log Analyzer can quickly and cheaply scan through gigabytes worth of logs to produce easy-to-understand summaries about your web site traffic. Is your Google advertising costing $0.75 per click, but you only receive $0.56 per click in revenue. FastStats can help you calculate your revenue per click. This information can be used to price your Google ads. FastStats Hyperlink Tree View allows you to see how customers move around your website. FastStats, which is appropriately named, can process logs 40x faster that WebTrends, a leader in the industry.

Log-to-Stats allows you to extract your website stats from log files. The software converts web log files into a statistics database and manages them. You can then view your website stats with interactive and detailed reports, or save them in html or another format. Log-to-Stats allows you to easily view stats over time and compare web traffic reports based on different dates or special conditions.

Open Web Analytics, a free and open-source web analysis framework, allows you to control how you analyze and instrument the use of your websites. OWA can be run under your domain or as part your web application. OWA is a web analytics framework that you can customize to suit your needs. Track WordPress- and Mediawiki-based websites as well as admin events. OWS provides a variety of standard metrics, dimensions, reports, and reports. Integration with raw data access is possible thanks to the extensive data access API. OWA supports GDRP and other privacy standards. OWA offers advanced features that are rarely found in open-source products. OWA provides many standard web analytics metrics, dimensions and reports. The dashboard allows you to monitor analytics. You can view detailed usage information for any web page, including the previous and next pages viewed. View the clickstream of anonymous user sessions.

We simplify complex enterprise searches. Data isn't only growing. Data is becoming more connected, which makes data-driven decisions more complex than ever. Open source technologies are used to build intelligent and intuitive insight engines. Our enterprise search products deliver the right data at the right time to the right person. An annual subscription will help you avoid vendor lock-in. Our upfront, transparent pricing allows you to plan ahead and avoid surprises, even when you are in the cloud. Our website doesn't contain the phrase "Contact Us For Pricing". Search is as easy to use for you as it is for customers. Visitors are increasingly using search to navigate websites. If they don't find what their looking for, they will leave. SearchBlox Site Search offers a fast, accurate search and a sophisticated user experience that increases conversions.