Best Web Analytics Software for Windows of 2025

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

It's a fact: Users don't want to be tracked, and a surprising number of them block JavaScript-based tracking. This problem affects any web analytics product that requires JS-based tracking. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. Even if your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by organizations of all sizes to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Key Reporting Features - Standard web analytics reports (Browsers, Platforms, Pages, IP Addresses, Organizations, etc.) - Documents - Marketing Campaigns: inbound and in-site - Impressions & CTR - Email Opens - Site Search - Usage Costs - Broken Links - and a lot more! Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.

CANDDi is the best visitor tracking tool available. We show you the companies that visit your site, just like all the other options. But we can also show you the individuals. You can be alerted immediately if a high-value person visits your website and see which pages they visited. This is how you can reach the right person directly with a pitch tailored to their interests. CANDDi's unique platform is fully compliant with data regulations. We will only share personal data if it has been collected using one of our many GDPR compliant data capture methods.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Percept Insight (pi) is a full stack no code SAAS solution designed to amplify your business acumen through actionable insights at a fraction of traditional costs. For marketers, imagine influencing real-time consumer actions with unprecedented precision. PI can help set up engagemnent for specific user behaviours, like sending a timely WhatsApp reminder to users who abandon their shopping carts. No tedious data imports or delays—just immediate, impactful results. Product managers gain a magnifying lens into user interactions, unveiling patterns like time taken to place an order or preferred navigation routes. These insights pave the way for refined product strategies, optimizing both high-performing and lagging feature sets. Meanwhile, engineers can trigger alerts and incidents just by configuring reports. Again no code. In essence, Percept Insight isn't just a tool—it's your partner in reshaping business outcomes and its value is being realised across industries by different businesses. I look forward to discussing how we can integrate this transformative solution into you. Leverage data like never before.

Plumb5 is a Real Time Marketing Automation and a Lead Generation Saas product. It can measure your website traffic / Convert your audience to prospects / Schedule more effective promotional emails, SMS & Whatsapp campaign / Manage and Monitor all your leads through different sources / Measure your organic & social campaigns / Chat with your online visitors

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

AiTrillion is an all-in-one automated marketing platform that offers all the tools needed to help eCommerce sellers increase their sales. It includes unique features and integrated analytics. AiTrillion was founded solely to provide an eCommerce platform for online sellers that allows them to influence more customers by controlling their brand and customer experience to generate more sales. AiTrillion compiles all your subscribers, unknown visitors, and loyal customers in one place. They are depicted in the customer timeline starting with their first visit and ending with their first purchase. Influencing them with a variety of attributes, followed by retargeting, retention, redemption, redeeming, and capture.

Begin monitoring live Google Analytics data directly from your taskbar today! This tool is arguably the most convenient option available for accessing Google Analytics. It showcases both real-time and daily total statistics from Google Analytics right in your taskbar. You can view multiple site statistics simultaneously in your taskbar. The application ensures secure authentication with Google Analytics service credentials without needing a username or password. It refreshes your Google Analytics data every 15 seconds to provide up-to-date information. You can even proudly feature your website's logo alongside your statistics in the taskbar. Customize the display of taskbar statistics according to your preferences, allowing you to show or hide real-time or daily stats and modify the labels as needed. This application is designed for anyone who monitors user activity on websites or applications with Google Analytics. Importantly, absolutely no data is shared externally; the app operates entirely on your local machine. All requests to Google Analytics are securely processed between the locally running application and Google, ensuring your data remains private. With this setup, you always see live statistics with each request made.

Incorporate analytics seamlessly into any application or workflow to empower critical decision-making with assurance. By embedding analytics into daily operations and applications, businesses can enhance their decision-making processes, leading to quicker and more informed choices for both the organization and its customers. Tailor analytics to fit your applications and products, ensuring that they are both intuitive and user-friendly. Enhance user engagement, increase adoption rates, and improve retention through a predictive analytics platform powered by AI, designed specifically for achieving business success. Utilize Sisense, a top-tier Business Intelligence (BI) reporting tool, to prepare, analyze, and delve into data sourced from various origins. Renowned firms such as NASDAQ, Phillips, and Airbus rely on Sisense, which provides a comprehensive, agile BI platform that facilitates rapid, insightful data-driven decisions. With an open, unified architecture, a superior analytics engine, machine learning capabilities, and the delivery of insights that extend beyond traditional dashboards, Sisense positions itself as a leader in the BI domain, ensuring businesses can thrive in a data-centric landscape. This powerful tool not only streamlines data analysis but also fosters a culture of informed decision-making within organizations.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

AT Internet, a prominent figure in digital analytics and the leading firm in Europe, oversees the performance of over 20,000 websites and applications for various global brands spanning multiple sectors. Their latest innovation, the Analytics Suite Delta, empowers businesses to refine their strategic choices, foster lasting audience engagement, and substantially enhance their growth trajectory. Designed as a hybrid analysis platform for data, marketing, and product teams, Delta leverages a cutting-edge technical framework that offers exceptional flexibility, seamless integrations, and advanced predictive capabilities. By ensuring unmatched data accuracy and consistency throughout the entire customer journey, this solution delivers actionable ROI-driven insights that are both precise and trustworthy, benefiting teams across the organization. Consequently, this approach promotes superior performance and accelerates business expansion by facilitating informed decision-making, fostering collaboration among departments, and dismantling data silos, creating a more unified operational environment. In this way, AT Internet positions itself as an indispensable partner for companies striving to thrive in the digital landscape.

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively Optimize user experience, Drive growth, and Enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads enhance experiences, and gain a digital edge. ▶︎ Analyze: Get Insights and Enhance Your Strategy • Heatmaps: See user interactions and optimize for engagement. • Recordings: Understand behaviour with session recordings, and uncover improvement opportunities. • Dashboard & Reports: Access a dashboard with reports to track metrics and make data-driven decisions. ▶︎ Connect: Unleash the Power of Real-time Engagement • Forms: Gather info from site visitors via customizable forms, creating leads for growth. • Live Chat: Connect effortlessly with your audience, offering instant support and building rapport. • AI-Powered: Personalized customer assistance and automated interactions. ▶︎ Convert: Streamline your Sales Process • Website Visitor Tracking: Monitor visitors and make informed decisions. • Identify Anonymous Visitors: Discover company details for targeted outreach.

DataUnlocker safeguards your website’s frontend from common technical disruptions caused by browser extensions, network filtering, and privacy tools that interfere with analytics and marketing platforms. Many modern web apps rely heavily on these tools for crucial business metrics, but data loss often occurs even when they are used in full compliance with GDPR and similar regulations. DataUnlocker solves this problem by implementing a secure JavaScript and network layer that converts third-party data into first-party data, shielding it from interference and ensuring that all requests are reliably delivered. Compatible with both server-side tagging and client-side analytics tools, DataUnlocker works effortlessly with Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. Functioning like a protected proxy, it helps recover 15–50% of previously lost data, corrects attribution issues, and restores data accuracy. This enables businesses to make confident, data-driven decisions based on comprehensive insights. With DataUnlocker, companies regain the trustworthiness of their analytics without sacrificing compliance or user privacy. It’s an essential tool for any business relying on accurate web metrics.

Identify the companies who are visiting your website. Visitor Queue, a powerful B2B lead generation software, identifies the name and contact details of businesses who visit your website.

Open Web Analytics (OWA) is a free and open-source framework for web analytics that empowers you to maintain control over how you gather and assess data regarding your websites and applications. You can operate OWA on your own domain or integrate it within your web application seamlessly. This customizable framework offers the flexibility to be tailored according to your specific needs. It supports tracking for websites built on platforms like WordPress and MediaWiki, along with monitoring administrative events. OWA provides a multitude of standard metrics, dimensions, and reports to help you understand your data better. With an extensive data access API, it facilitates integration with raw data, allowing for a deeper analysis. Furthermore, OWA is designed to comply with GDPR and various other privacy regulations, ensuring user data remains protected. Beyond the basic analytics, OWA boasts several advanced features that are often missing from other open-source solutions. You can keep an eye on your analytics through an intuitive dashboard, which allows for detailed views of individual web pages, including the pages visited before and after. Additionally, you can analyze the clickstream of anonymized user sessions, providing insights into user behavior and navigation patterns. This rich set of features makes OWA a powerful tool for anyone looking to optimize their web presence.

VisitorStats.co offers a simple and privacy-conscious approach to website analytics, providing real-time traffic insights without relying on intrusive tracking methods. The platform is GDPR, CCPA, and PECR compliant, ensuring your website visitors’ privacy is protected. Key features include detailed reports on visitor behavior, acquisition channels, technology used, and geographic locations, with the ability to export data in CSV format. The platform’s lightweight tracking code is less than 1KB, making it a fast and efficient solution for businesses of all sizes.

Discover an advanced and budget-friendly web analytics solution specifically designed for small to medium-sized websites. In just a few simple steps, you can analyze the behavior of your website visitors and access comprehensive usage statistics! With Deep Log Analyzer, you'll gain insights into the origins of your visitors and their navigation patterns throughout your site. This powerful software will assist you in drawing more visitors, enhancing your website's performance, and transforming casual visitors into loyal customers. It allows you to analyze logs from various web servers, including Microsoft IIS, Apache, and Nginx, regardless of your hosting provider, generating detailed web analytics reports. You can operate it seamlessly on your Windows computer or server. The reports cover essential metrics such as top web pages, referral sites, search engines and keywords, bots/spiders, browsers and operating systems, server errors, and much more with Deep Log Analyzer. Furthermore, you can easily export your data to HTML or Excel formats. Notably, Deep Log Analyzer is highly customizable, enabling you to create tailored reports or modify any of the 50+ pre-existing reports using SQL language, thus ensuring that you get the precise insights you need for your website. With its user-friendly interface and robust features, Deep Log Analyzer is an invaluable tool for any website owner looking to maximize their online presence.

SmarterStats provides true web log analytics that provide a comprehensive understanding of your online presence's popularity and performance. Google Analytics and script-based website analytics products only track pages that have JavaScript added to them. They also only track visitors who allow JavaScript. Log analytics is much more reliable than script-based products because a web server logs every visitor to every page on a website. SmarterStats offers several reports that help site owners analyze traffic and improve site performance. Webmasters, marketers, and business owners can create their own reports to get the information they need. Site tuning improves a website's performance and compatibility with search engines. You will find common and sometimes hidden issues that could lead to visitors leaving your site and search engines to fix them.

Aggregate information from log files, JavaScript, Facebook, YouTube, and other sources into a single reporting platform. Whether you choose to host it on-premise or in the cloud, you maintain full control over your data! Logaholic is designed to cater to both small businesses and larger enterprises. It offers more than 100 pre-configured web analytics reports, featuring advanced capabilities such as segmentation, customizable dashboards, and surveys. The platform is presented in an intuitive interface that is user-friendly for both beginners and seasoned professionals. With a plug-and-play reporting system, Logaholic can be effortlessly expanded to incorporate a wide variety of data from numerous sources. While built-in integrations are readily available, our team is also prepared to assist you in customizing and enhancing Logaholic to capture vital data from any sector of your organization. The self-hosted editions of Logaholic can be deployed either on your premises or within a private cloud setup, granting you complete authority and ownership over your data, including its storage, accessibility, and management. This ensures that you can tailor the reporting tools to fit the specific needs of your organization seamlessly.