Best Web Analytics Software for Facebook Ads

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

The Only Analytics Suite Designed for Data-Sensitive Industries. Piwik PRO allows you to track user behavior even when it is not secure. It is both privacy-compliant and available on-premises as well as in the cloud. Complete compliance with security and privacy laws around the world. Piwik PRO makes compliance easy with strict data privacy regulations. From privacy laws in the United States, to all European laws, directives, and including GDPR, HIPAA and Chinese Internet Law, Russian law 526FZ, and many others. Piwik PRO guarantees 100% data ownership. It is never shared with any third parties, regardless of whether you choose the Cloud or On-Premises solution. Combine data from Piwik PRO Analytics Suite for highly accurate customer profiles and detailed research on user behavior patterns. Integrate first-party data from web analysis, your company's CRM and offline sources (including CSV file), forms, or other sources. Get a complete picture about your customers' behavior.

AgencyAnalytics provides a comprehensive reporting platform for digital agencies. AgencyAnalytics is trusted by more than 2000 marketing agencies. It allows teams and freelancers to monitor and report on their clients' marketing campaigns. This includes SEO and PPC, social and email marketing, review and call tracking, and more. The platform includes automated marketing reports, over 30 integrations, SEO tools and a fully customized, customizable dashboard for agencies.

Littledata is the top ecommerce data platform for modern DTC brands. Scale faster with automated tracking and ecommerce benchmarks to beat the competition. Turbocharge growth with Littledata's smart connections to make data-driven decisions across your organization. DTC brands and subscription ecommerce thrive with the power of Littledata. Integrates with: Google Analytics, GA4, Recharge, Klaviyo, Facebook Ads, Facebook Conversions API, and more!

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Our software helps e-commerce sellers increase their product reach, drive more traffic to their stores, and significantly increase their revenue. You can optimize your product data, create feeds, and optimize everything from titles and shopping ads. This will allow you to reach more shoppers and surpass your revenue goals. Our app's integrated product data feed optimization tool will help you get your products in front of consumers using today's top ecommerce marketing channels. You can create simple shopping campaigns for Google Shopping and Bing Shopping. In-depth reporting gives you insight into the true value of each product listing. Our app allows you to quickly identify the top-selling products, reduce wasteful spending, reallocate your budget, and focus more on your bottom line.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

Elevar empowers Shopify brands to scale faster using Google Analytics and Google Tag Manager. How? You can now use Facebook Conversion API to server side tag with Facebook Conversion API. A solid data foundation is essential before you can analyze and optimize. Elevar simplifies complex implementations, such as FB Conversion API setups or data layers, into 1-click implementations. Are you tired of looking at the same reports in Google Analytics but want more meaningful insights to increase your conversion rate? Our Chrome Extension allows non-technical users the ability to point-and click their way to adding custom user behavior event tracking. This data can then be analyzed in Elevar and Google Analytics. Your marketing pixels (aka tags), need to "work" with properattribution It is costly to have inaccurate or incomplete conversion data.

No per-connection charges for setting up all the automated connections that you need. No per-connection fees for all the automated connections that you need. No technical expertise is required to set up and scale your cloud data warehouse or processing operations. Conversionomics allows you to make mistakes and ask hard questions about your data. You have the power to do whatever you want with your data. Conversionomics creates complex SQL to combine source data with lookups and table relationships. You can use preset joins and common SQL, or create your own SQL to customize your query. Conversionomics is a data aggregation tool with a simple interface that makes it quick and easy to create data API sources. You can create interactive dashboards and reports from these sources using our templates and your favorite data visualization tools.

You can get real-time visibility to your data and automatically determine the business impact of every marketing activity. This will allow you to optimize your budget allocation for the most effective channels. Centralize your data Connect your CRM to marketing automation All the other tools you use in your marketing stack. Combine your performance and cost data into one, centralized view. Real-time visibility to your marketing Plans, investments, performance, and goals.

We have thousands of SaaS companies that we work with, so we understand how data can be scattered across different software. HockeyStack is the only way to connect all your data. Find out what your customers are doing on your website and how your product is being used. You can use our filters and/or the search engine to find exactly who you are looking for. To see the counts for each time point, hover over the chart. If you select a single date range, the data points will show every hour. The data points will show each day if the date range is between one day and one month. If the date range exceeds a month, data points will show each month. The sources table divides sessions by referrer and UTM campaigns. This table shows the UTM parameters used to track ads.

The Meta Pixel, also known as the Facebook Pixel, is a JavaScript code snippet that allows you track visitor activity on your website. It works by loading a small set of functions that you can use whenever a visitor takes an action (called an "event") that you want to track (called the conversion). The Ads Manager shows tracked conversions. These can be used to track conversions, measure effectiveness of ads, define custom audiences for ad targeting and analyze the effectiveness of your website's conversion funnels.

Adreport.io provides a dashboard that consolidates multiple advertising accounts including Facebook Ads and Google Ads. It also includes TikTok Ads and LinkedIn Ads. Users can monitor and report on their advertising data efficiently. The platform also allows users to share reports via Slack or email, which enhances collaboration between teams. This platform is vital for performance marketing teams as it simplifies the process of data reporting and monitoring to facilitate data-driven decision making. Adreport.io integrates new platforms constantly, increasing its usability to advertisers and stakeholders. Its mobile accessibility allows users to access their data anywhere, anytime.

All-in-one White Label Reporting Platform For Agencies Ads, Web leads B2B and SEO, Web Analytics, Social Media and Form Tracking. Intuitive reports with white label feature. Advertising - Give your clients an overview of the results that you have generated for them. It's easier than ever to give your clients an overview of the online results you generate. Agency360 creates consistent reports that are easy-to-read and understand. Everything can be managed, including Google Ads and Facebook Ads. You can also connect to the necessary marketing channels in minutes. You can adjust the display to reflect the metrics you want to show clients, and then create a report showing the channel data that you delivered to each client.

MarinOne is the solution to today's digital marketer challenges. MarinOne combines search, social, as well as eCommerce advertising into one platform. This allows advertisers to maximize the results of digital campaigns and gives them a single view on the customer. Google, Facebook, Amazon and others are fierce competitors. They will not help you make advertising work across channels. Your own data is the most powerful tool a performance marketer has. MarinOne uses all data available, including your CRM, data warehouse, publisher data and third-party signals. MarinOne helps you align your ad campaigns across multiple publishers. This allows you to get the right spend mix while also analyzing each channel’s influence on the other. It is a powerful differentiator for modern performance marketers. MarinOne enhances publisher tools by boosting campaigns to drive performance.