Best Web Analytics Software for CookieYes

Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites. Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data. This allows you to understand, follow and improve the user journeys that are important to you and your company. Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.

Without being overwhelmed by numbers, you can understand how visitors actually experience your site. Traditional web analytics tools allow you to analyze traffic data. Hotjar can show you the real behavior of your users on your site. But numbers alone won't tell you. Track Customer Satisfaction, Net Promoter Score (NPS®, & Voice Of Customer (VOC). Session Recordings can help you eliminate guesswork and show how customers are using your product. Empathize with your users to see where they are stuck. Take a look at user behavior and ask the right questions. Hotjar works on all major platforms. Visualize behavior – Understand what users want, need, and do on your website by visualizing their clicks, taps, and scrolling behavior. These are the strongest indicators of visitor motivation. You can see what your users see.

Get to know your customers. Gain a deeper understanding about your customers. Google Analytics provides all the tools you need to analyze data in one place. To better assess the performance of your marketing, content, and products, you need to understand your site and app users. To get the most from your data, use Google's unique insights or machine learning capabilities. Analytics can be used with Google's publisher and advertising products. This allows you to use your analytics insights for reaching the right customers. Easy-to-use interface makes it easy to share and process your data. You can also share reports. Analytics intelligence, detailed reports, and many other features will help you get the most out your data. You can easily access data from other Google solutions while you work in Analytics. This streamlines your workflow and saves time. Get deeper insight into how users interact with your site through Google Ads campaigns.

The Meta Pixel, also known as the Facebook Pixel, is a JavaScript code snippet that allows you track visitor activity on your website. It works by loading a small set of functions that you can use whenever a visitor takes an action (called an "event") that you want to track (called the conversion). The Ads Manager shows tracked conversions. These can be used to track conversions, measure effectiveness of ads, define custom audiences for ad targeting and analyze the effectiveness of your website's conversion funnels.