Best Business Intelligence Software for CookieYes

Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites. Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data. This allows you to understand, follow and improve the user journeys that are important to you and your company. Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.

Without being overwhelmed by numbers, you can understand how visitors actually experience your site. Traditional web analytics tools allow you to analyze traffic data. Hotjar can show you the real behavior of your users on your site. But numbers alone won't tell you. Track Customer Satisfaction, Net Promoter Score (NPS®, & Voice Of Customer (VOC). Session Recordings can help you eliminate guesswork and show how customers are using your product. Empathize with your users to see where they are stuck. Take a look at user behavior and ask the right questions. Hotjar works on all major platforms. Visualize behavior – Understand what users want, need, and do on your website by visualizing their clicks, taps, and scrolling behavior. These are the strongest indicators of visitor motivation. You can see what your users see.

Understand your customers like never before. Google Analytics provides free, powerful tools to analyze your business data in one centralized platform. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics solution, offering a more detailed and holistic view of user behavior across websites and apps. Designed with privacy at its core, GA4 uses event-based tracking for greater flexibility and precision in data collection. It features advanced capabilities such as cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses uncover key customer insights and make informed decisions. With seamless integration with Google Ads and customizable reports, GA4 enables businesses to optimize their strategies while staying compliant with privacy standards.

The Meta Pixel, also known as the Facebook Pixel, is a JavaScript code snippet that allows you track visitor activity on your website. It works by loading a small set of functions that you can use whenever a visitor takes an action (called an "event") that you want to track (called the conversion). The Ads Manager shows tracked conversions. These can be used to track conversions, measure effectiveness of ads, define custom audiences for ad targeting and analyze the effectiveness of your website's conversion funnels.