Best Supply-Side Platforms (SSP) for DV Publisher Suite

Choose the mediation platform that has more bidders, more network members, and the largest RTB Exchange. MAX offers you the most diverse and competitive set of auctions for your supply. You can leverage all major ad formats, including native, banner, interstitial and rewarded video, to generate more in-app advertising revenue from a single platform. Our real-time QA/testing tools will help you determine the most profitable mix of ads for your business. Maximize your marketing efforts and monetization. MAX allows you to easily reinvest your revenues and learn insights into user acquisition using AppLovin’s growth engine, AppDiscovery. MAX is compatible with eight platforms: Android and iOS, Unity, AdobeAirs, Cordovas, React, Unreal and all-new FireOS. Our SDK and suites of testing tools make it easier to launch your apps.

Google Ad Manager is now available. Google Ad Manager (formerly DoubleClick For Publishers) is a complete platform that allows you to grow ad revenues and protect your brand wherever people are engaging, watching, or playing with it. You can get the best value for every impression, provide better experiences, and manage all aspects of your ads business from one integrated platform. Many digital advertising products have been created without considering the user experience. We believe that you should work with the user to get better results. Ad Manager is a tool that can help you manage your advertising business and increase your revenue in any industry. Ad Manager provides robust tools that can scale to meet the needs of growing businesses. Take a look at our solutions to find the right fit.

FatTail is changing the way advertising works by empowering publishers to manage their sales, operations and marketplaces. Our Revenue Management Platform is flexible and can be customized to your needs. It will help you increase monetization, control, scale, and profitability. Instead of asking you to adapt your business practices to meet our standards, our software platform can be easily adapted to your business to make it more efficient, profitable, and faster.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

Equativ is an independent advertising technology leader that offers a comprehensive set of solutions to advertisers and publishers. Equativ, founded in 2001, has its headquarters in Paris, France and a significant presence there. Equativ offers a platform that is integrated and includes an ad-server, supply-side-platform (SSP), as well as demand-side-platform (DSP). This unified approach allows clients to manage and optimize their digital marketing strategies across multiple channels and formats. In June 2024 Equativ merged Sharethrough to create one of the largest independent ad marketplaces and platforms in the world, further increasing its capabilities and market share. Equativ is committed to transparency, privacy and sustainability. It continues to innovate in the digital advertising industry, empowering its clients to maximize their impact while respecting consumers' rights.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

Xandr is a global advertising firm that offers a data-enabled platform for premium advertising. Their platform optimizes returns on investment for both buyers, and sellers, while maintaining a commitment towards an open marketplace. Xandr offers Invest DSP and Monetize SSP solutions, which allow advertisers to connect to their audiences and publishers in order to drive monetization. Xandr has a significant global footprint, operating across multiple continents. This makes it a valuable platform for brand owners looking to expand their global reach.

People first. Reach every digitally addressed adult on every device, screen, and household via the open web. OpenAudience is a people-based marketing platform that uses the open web. Three core pillars have been designed to enable the first-of-its-kind ability to unlock the walled garden of advertising efficiency and ease across the entire open web. The platform is built on privacy-by-design principles. Unify data with unprecedented accuracy and precision. Discover the truth about your customers and your audience. Superior advertising performance and increased yield are possible. All over the vast open web. OpenX is the best open web expert. OpenX has been running the industry's largest independent ad exchange for 10+ years. OpenX has unrivalled reach and scale all over the open web.

Do you struggle to maximize yield across channels, create bulletproof inventory and pricing strategies and streamline tracking and billing? These are the foundation of a successful advertising company. Operative understands this and has created the Operative Digital Platform to help you succeed today and tomorrow. Operative makes it easy to migrate. We have invested in migration automation tools and have a proven, reliable, and scalable implementation process. You don't have to wait to assess your post-DSM future. You can still go live on your new platform before sunset, simplifying reporting processes and processes across the Enterprise. Operative has a track record of helping clients create strong ROI by using the Operative.One®. platform to manage digital advertising business.

Sovrn offers a wide range of advertising technologies and services to thousands of content creators. It helps them make money, grow and access a vast data commons that provides incredible insights. We recognize the value of storytellers who are unique, as do our buyers. We support fair and transparent advertising and net neutrality. We also believe in healthy relationships between advertisers and publishers. We can help you monetize content, no matter if you are a professional or just starting out. We offer header bidding and server-to-server bidding. Connect with independent publishers of high quality. Your campaigns will have more reach. Engage with responsive readers. Easily run display, mobile and video campaigns using our certified exchange. Sovrn is trusted by the top sites and brands around the globe to deliver exceptional value and demonstrateable results.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

Sonobi is a consumer-focused technology company. It provides a fair and equitable marketplace for advertisers to connect with individuals. Sonobi's JetStream technology transforms the traditional impression-based advertising business to individual-based advertising. Sonobi's JetStream platform unites comScore's top 250 media properties and Fortune 500 advertisers. This allows publishers and marketers to collaborate to create and deliver superior addressable communication programs for the people who matter most, consumers. JetStream eliminates the need for intermediaries in ad-tech and allows for greater transparency and efficiency in media campaign execution. JetStream encourages interaction with consumers where and when it matters. Sonobi's planning, forecasting, and activation tools enable publishers and advertisers to identify high-value consumers on the open internet.

Reaching people effectively, genuinely and at the right time can help you drive business results. On the world's leading native discovery platform, we can find and engage more than one billion users from premium publishers. Taboola's user data and flexible creative formats allow you to create unique and relevant ads. Your marketing goals can be met - increase awareness, generate high-value leads, and encourage customers to act online.

We help publishers realize the full potential their digital assets by putting the publisher first. This allows marketers transparent access to high-quality inventory and provides transparency. We have been at the forefront in sell-side innovation for many years, with a long-term focus putting the publisher first. We provide valuable audience insights as well as sophisticated, machine-learning algorithms that enable top-tier monetization across all devices, channels, and ad formats. PubMatic has built a global infrastructure that allows for meaningful connections between brands, consumers, and content at scale. It gives you the power to make strategic, smart decisions. Our product vision is for clients to have a complete advertising technology stack. We created a system that is flexible, where each component can be extended and customized.

We are constantly innovating to provide premium ad options that are engaging and high-impact. We've added new formats and functionalities to our portfolio since the launch of Devil in 2010. These innovative formats and functionalities enable premium cross-screen and cross-channel experiences at scale. This is thanks to sophisticated data and analytics. High-impact ads can be scaled across AOL's top quality properties and third-party premium publisher partners. Utilize programmatic, data-driven advertising solutions via AOL: Display and Video for improved performance, faster access and greater economic and workflow efficiencies.