Best Supply-Side Platforms (SSP) of 2024

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

To increase your budget's impact, you can use cutting-edge deep learning algorithms and industry-leading exercises. Vidstart was founded in 2016 and is the leading holistic platform for interactive video ads. Technology is what we live, love and breathe. Our team is skilled in creating custom solutions that meet the needs of each customer. "Vidstart Deep", which offers customized automated methods and real time smart optimization, allows our clients to reap the maximum benefits of the digital ecosystem. Transparency, competition, and uncompromising service. We understand our clients' needs so we can tailor-make the solution that is best for you and your clients. We are focused on maximising your ROI with minimal effort. You can plug and play with our Server-to-Server, OpenRTB, and header bidding. We believe in teamwork, persistence, and constant improvement backed by technology applicability.

Page Intelligence's Genesis SSP improves outstream video performance. The platform adapts to the user's consumption habits by selecting one of several formats and tests them all. The page that receives the best user response is served with the ad format. This creates a better ad experience for users and improves performance. For greater insight, intuitive performance reporting is available. Integrations of third-party data to measure publisher supply quality. Fraud filtering to protect advertisers and earn their trust. Real-time bidding, PMP, and deal ID capabilities allow you to manage all your deals from one place. Multi-screen video support for maximum ad opportunities on desktop and mobile. Optimize page level yield to drive higher revenue. Collect data on user behavior and attention for every page (URLs), and not just the domain. Create indexes to track page attention, trending content and expected ad performance.

Magnite is the largest independent sell-side advertising platform in the world. We can help you win in every channel, every format, and on your terms. We don't compete with you. Instead, we work for your success. This means you have full access to all we have: our tech and teams to keep your technology up-to-date, our deep experience to guide and our independence to offer open-minded advice. There are no hidden fees or walls around our garden. Every dollar you spend goes further. You have access to our global scale, fraud protection and top-notch tech to help find more audiences wherever they are. Magnite (NASDAQ MGNI) is the largest independent sell-side advertising platform in the world. It combines Rubicon Project’s programmatic expertise and Telaria’s CTV leadership. Our technology allows publishers to monetize content across all screens and formats, including desktop, mobile, and CTV.

Sonobi is a consumer-focused technology company. It provides a fair and equitable marketplace for advertisers to connect with individuals. Sonobi's JetStream technology transforms the traditional impression-based advertising business to individual-based advertising. Sonobi's JetStream platform unites comScore's top 250 media properties and Fortune 500 advertisers. This allows publishers and marketers to collaborate to create and deliver superior addressable communication programs for the people who matter most, consumers. JetStream eliminates the need for intermediaries in ad-tech and allows for greater transparency and efficiency in media campaign execution. JetStream encourages interaction with consumers where and when it matters. Sonobi's planning, forecasting, and activation tools enable publishers and advertisers to identify high-value consumers on the open internet.

Auxo Ads (CMRSL) is a Cyber Media Research and Services Limited product. Auxo Ads, an AI/ML technology supply side platform (SSP), helps publishers get better ad bidding without compromising user experience. Auxo Ads helps publishers optimize their ad inventory and increase ad revenue via programmatic and premium direct orders. Publishers can manage their Ad inventory through Auxo Ads, which allows them to meet both direct programmatic and ad network demand. Publishers can access a unified report with deep analytics to help them make better revenue decisions.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

We are setting new standards in digital advertising. We are an independent, end-to-end programmatic advertisement solution that brings transparency, truth, and integrity to the industry, solving key problems that challenge it. We are built to solve tomorrow's problems and perform today. We are constantly innovating to meet the needs of our clients with simplicity, agility, and expertise. This allows us to drive maximum value and efficiency. EMX is a global and independent supply source. It's the programmatic advertising gateway that allows you to buy ads on CTV, Video, or Display across all screens. EMX connects sellers with a global marketplace for advertising, using our patented marketing technology. This allows you to maximize your ad inventory across all formats, platforms, and formats, while maintaining full control and transparency.

Reaching people effectively, genuinely and at the right time can help you drive business results. On the world's leading native discovery platform, we can find and engage more than one billion users from premium publishers. Taboola's user data and flexible creative formats allow you to create unique and relevant ads. Your marketing goals can be met - increase awareness, generate high-value leads, and encourage customers to act online.

We help publishers realize the full potential their digital assets by putting the publisher first. This allows marketers transparent access to high-quality inventory and provides transparency. We have been at the forefront in sell-side innovation for many years, with a long-term focus putting the publisher first. We provide valuable audience insights as well as sophisticated, machine-learning algorithms that enable top-tier monetization across all devices, channels, and ad formats. PubMatic has built a global infrastructure that allows for meaningful connections between brands, consumers, and content at scale. It gives you the power to make strategic, smart decisions. Our product vision is for clients to have a complete advertising technology stack. We created a system that is flexible, where each component can be extended and customized.

We are constantly innovating to provide premium ad options that are engaging and high-impact. We've added new formats and functionalities to our portfolio since the launch of Devil in 2010. These innovative formats and functionalities enable premium cross-screen and cross-channel experiences at scale. This is thanks to sophisticated data and analytics. High-impact ads can be scaled across AOL's top quality properties and third-party premium publisher partners. Utilize programmatic, data-driven advertising solutions via AOL: Display and Video for improved performance, faster access and greater economic and workflow efficiencies.

The Zeta SSP--connecting publishers with Zeta's vast network brands and advertisers via direct supply partnerships. Access IAB category blocking, domain level advertiser blocking and ad format-and-sizing optimizations. You can inform your strategy with robust performance metrics and demand buying insights. Zeta's SSP leverages our inhouse DSP, decades of partnerships with top digital marketers, as well as strategic, third-party DSPs, to maximize your supply and drive meaningful revenue growth. Direct account management and access a wide range of support channels. As we prepare for the inevitable cookieless environment, Disqus allows you to take control of your user data and future-proof the authentication strategy on your site. Easy and quick implementation. Integrations with VAST, oRTB and Prebid.

Qortex.ai, a privately-held company, specializes in video analytics and artificial intelligence. Qortex Intelligent Video Analytics (IVA), a proprietary technology, allows users to search, categorize and correlate video "moments", regardless of volume, context or language. Qortex's Supply-side Platform (SSP) combines contextual targeting, AI, and programmatic advertising to offer monetization tools and ad-serving that use AI for relevant advertising across videos.

We have over 20 years of experience in delivering value to traditional and digital publishers. This means we are well equipped to accelerate transformation opportunities and enable project execution. Cross-platform order management with custom ad sales modules for salesforce.com. This includes sales funnel planning, cross platform order management, custom interfaces, and financials integration. COMS supports all major CRM systems, including SFDC. Billing is often an afterthought. We decided to create a financial management/accounts receivable module that is specifically tailored to address publisher workflows. It integrates seamlessly with all major ERP platforms, including Oracle, SAP, and QuickBooks. It supports both traditional and digital invoices. Audience Platform enables you to align your billing and reporting information under one roof.

VYADD s.r.o. VYADD s.r.o. is a programmatic platform that allows publishers and advertisers to reach mobile users. The company is active on the mobile market since 2017. It has its Head office in Prague, Czech Republic. VYADD s.r.o provides programmatic solutions (Open RTB Integration, eCPM Model, XML Integration for Push Traffic, CPC Model) while focusing on the growth of its SSP and RTB Marketplace.

WaardeX SSP monetization software allows publishers to make money with their content on websites and applications. It is available for key market channels, including desktop, mobile, and native through all devices.