Best Web-Based Supply-Side Platforms (SSP) of 2024

Choose the mediation platform that has more bidders, more network members, and the largest RTB Exchange. MAX offers you the most diverse and competitive set of auctions for your supply. You can leverage all major ad formats, including native, banner, interstitial and rewarded video, to generate more in-app advertising revenue from a single platform. Our real-time QA/testing tools will help you determine the most profitable mix of ads for your business. Maximize your marketing efforts and monetization. MAX allows you to easily reinvest your revenues and learn insights into user acquisition using AppLovin’s growth engine, AppDiscovery. MAX is compatible with eight platforms: Android and iOS, Unity, AdobeAirs, Cordovas, React, Unreal and all-new FireOS. Our SDK and suites of testing tools make it easier to launch your apps.

Google Ad Manager is now available. Google Ad Manager (formerly DoubleClick For Publishers) is a complete platform that allows you to grow ad revenues and protect your brand wherever people are engaging, watching, or playing with it. You can get the best value for every impression, provide better experiences, and manage all aspects of your ads business from one integrated platform. Many digital advertising products have been created without considering the user experience. We believe that you should work with the user to get better results. Ad Manager is a tool that can help you manage your advertising business and increase your revenue in any industry. Ad Manager provides robust tools that can scale to meet the needs of growing businesses. Take a look at our solutions to find the right fit.

ExoClick is part of EXOGROUP. It was founded in 2006 by Benjamin Fonze, the current CEO, and is based in Barcelona (Spain). ExoClick is an innovative ad company that offers two channels for publishers and advertisers: An Ad Exchange, and an Ad Network. ExoClick's Ad Exchange allows publishers to monetize traffic with not only ExoClick, but with other ad networks or DSPs. ExoClick delivers 8.5+ billion geo-targeted ads per day to a global network 65,000 mobile and web publisher platforms. ExoClick's proprietary software provides 20+ ad formats, optimized targeting, behavioural retargeting and access to big data statistics to further improve ROI. It also offers strategic analysis tools and big data statistics to further increase ROI. Data refreshes every 60 seconds, dayparting, and customer service 24 hours a day. Developers can create their own plug-ins and software addons to automate processes on our platform using our API.

Advertising network: #1 for Asian traffic. High conversion rates and quality traffic: Run your ads to drive worldwide online sales. Flexible targeting is used to manage pops, native, display, and push ads formats. An intuitive platform that is easy to use and instant start allows you to get started immediately You will receive full service and 24/7 support from industry experts dedicated to your online success. Advertising with ADxAD will ensure you get the most out of every dollar you spend. Reach out to your customers at the right time and place. Precision and performance at all scales. 3B+ impressions per day, 3K+ advertisers and 34 countries. Advertisements that drive your online sales.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

PX is the first transparent platform for customer acquisition. It provides a single marketplace where companies can acquire customers from hundreds vetted and sought after sources. The company offers solutions to marketers looking to grow and scale their customer base. It is active in the Home Services and Financial Services industries. PX is an open marketplace for lead exchanges. It connects thousands of publishers and advertisers in an open exchange. We process millions of consumer inquires each month in a variety of industries, including Financial Services, Insurance and Home Security. PX was initially established in ReviMedia as part of ReviMedia's 2010 launch and was launched in 2016. Its headquarters is in New York City. There are also offices in Los Angeles and Odessa in Ukraine.

FatTail is changing the way advertising works by empowering publishers to manage their sales, operations and marketplaces. Our Revenue Management Platform is flexible and can be customized to your needs. It will help you increase monetization, control, scale, and profitability. Instead of asking you to adapt your business practices to meet our standards, our software platform can be easily adapted to your business to make it more efficient, profitable, and faster.

Passendo is Europe's leading platform for selling newsletter inventory. Our award-winning email advertising server and SSP were founded in 2016 by two digital advertising pioneers. We have over 4,000 premium publishing houses newsletter inventories worldwide. We partner with some of the largest media publishers in the world to help them generate new incremental revenues in an untapped media channel, in-email advertising. This allows us to reach new audiences and unlock exciting opportunities. All the features that you need: Full Campaign Management including A/B testing, CPC/CPA models and sponsorships You can customize the look and feel for Native and Display formats depending on where you place it. In-depth reports about advertisers, campaigns and performance Do direct business with your own publisher network Transparency and control with Inclusion/Exclusion filters Your demand strategy should be tailored to each vertical and market

Publift is a programmatic advertising tech company that partners digital publishers to increase ad revenues. Founded by 2 ex-Googlers, Publift has a simple-to use, proprietary software platform that allows publishers focus on creating the content that their audiences want and less on managing the advertising revenue that sustains the business. Publishers have access to a wide range of ad tech via a single Fuse tag. This includes Header management, Header bidding, Open bidding, ad layout optimization and brand safety. All this is done from one dashboard. Fuse is the only way publishers can optimize and manage their advertising technology. It's loaded with simple integrations like multivariate testing and Content Management Platforms integration, alert monitoring, and automated bidding optimization. Our platform has seen an average 60% increase in client revenue year-over-year.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

Advanced buy-side and sale-side advertising technology enables buyers and sellers to trade premium inventory in a trusted environment. This makes it easier for advertisers and publishers to reach their audiences and drive monetization. Xandr Invest - The strategic buying platform that provides exclusive AT&T consumer insights, direct inventory access across screens and more ways to transact enables marketers to connect with engaged consumers to drive business results. Xandr Monetize is a strategic selling platform that combines holistic inventory management controls, unique data and differentiated buyer demands. This allows media companies to unlock the full potential of their inventory and improve their customer experience.

Today's consumer expects more from tech today than it did yesterday. Wunderkind (formerly BounceX) allows you to identify and market to every person who visits your site in real-time. Know your prospects and treat them accordingly. All this without the need for a login. You can automate experiences that get high-intent users buying. If they don't buy, we'll capture their email to help you nurture them. You can send behavioral marketing messages to more people, and connect the buying journey across sessions. You can build a relationship with your visitors and monetize them with high-impact ads that do not interrupt their experience. Place premium ads that deliver exceptional performance. Our units are behaviorally triggered and fully viewable to maximize your RoAS.

The world is changing rapidly, and keeping your audience’s attention is even more challenging. From shorter attention spans to greater competition to constantly evolving and more personalized content, building and maintaining a quality relationship with your customers relies on a multitude of factors. With the Naviga Content Engagement Platform (CEP) you can build the value that will keep people coming back. Our philosophy is simple. We help you to create, enrich, deliver and monetize your content to manage engagements from end-to-end so you can focus on what matters most, building valuable relationships with your customers. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.

Access Granted Systems is the division responsible for Swimming Pool Passes. Our cloud-based software allows you to seamlessly manage your community pool memberships. Our vision was to solve common pool access issues using technology. We were founded by pool managers in 2014. Our team processes, prints and mails passes quickly, saving you both time and money.

Our supplier technology provides a single platform that allows for seamless delivery and access to demand across all endpoints. Our technology allows you to connect directly with buyers, reduce fragmentation, activate first-and third-party data, and enable direct communication. FreeWheel provides end-to-end capabilities that facilitate the selling process, from planning to interpreting results. Leading data enablement solutions can increase the value of your inventory. With centralized inventory control integrated with first- or third-party data, you can plan and forecast targeted campaigns. Increase your revenue by integrating APIs with existing buyers and new demand partners to generate aggregated, direct revenue. Workflows allow you to manage your inventory from any screen. You can use system-to-system transaction delivery to deliver orders, revisions and makegoods. To drive incremental revenue, unify your inventory and ad decisions across all screens, platforms and endpoints. Demonstrate campaign performance to inform future strategies.

Adtelligent assists publishers in achieving technology independence. Publishers have a new way of accessing demand without having to pay hidden revenue shares or programmatic taxes. The platform offers powerful ad serving, header bidding, and tools to create other entry points for buyers. Adtelligent assists publishers in achieving technology independence. Our platform for Header Bidding Management is open and allows publishers to increase their revenue and decrease the time it takes to integrate. The programmatic and data revolution has brought a new era in efficiency for advertisers, but at a substantial cost to media owners. Many publishers have given up their independence to increase revenue through complex outsourced technology relationships with demand partner and intermediaries. Publishers have lost control over the selling of their audience to buyers, which was once the core of their business model.

Imonomy was born from the understanding of the power of images to connect online audiences with meaningful and engaging ways. We combined semantic programming theory with Big Data analytics and contextual analysis technology to create an intelligent In Image platform that strengthens the ecosystem of publishers, advertisers, and users. Our mission is to reach every image available on the internet and extract significant value. We believe that it is essential to consider the interests and needs of all three major market players: advertisers, publishers, and users. Each party will benefit from the cumulative effect of designing image solutions that are inclusive of all three stakeholders. If you ignore one, the other two will suffer. It is difficult to consistently meet the demands of all stakeholders in such a dynamic market. But these are the kinds of meaningful challenges that we thrive on. Our ultimate goal is to create a win-win-win situation for the entire industry.

Ad Serving System was created to help media buyers and sellers achieve the best results. REXRTB provides tools for both supply and demand partners to manage and control advertising media and assets. The platform can be used in all formats, channels, or models. REXRTB has released a new ad serving technology that supports all the features you would expect from a third-party solution. Our SSP was created to allow supply partners to show their traffic and connect to many demand side platforms. All open-RTB formats, including Mobile, Native, Display, and Popunder/Popup ads, are available. The REXRTB dashboard is user-friendly and gives supply partners the ability to manage their inventory and increase revenue by displaying the most relevant ads. You can create your own SSP to achieve all your business goals. REXRTB White Label DSP gives you the ability to manage multiple campaigns, optimize them in real-time, and track results.

The market's most powerful and integrated ad server. Smart allows publishers to create their own Private Gardens and take full control over their businesses. The result? The result? It all starts with the most feature-rich open advertising server on the market. Our solutions make it easier to generate more revenue, including unified auctions, header bidding, and curated deals. Access powerful insights, create private marketplaces and access mobile and video formats. A complete suite of solutions can help you increase efficiency and monetize your business, regardless of whether you have an in-house sales team or monetize automatically. Unified auctions for transparent and clear competition A unified auction setup can increase revenue.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

People first. Reach every digitally addressed adult on every device, screen, and household via the open web. OpenAudience is a people-based marketing platform that uses the open web. Three core pillars have been designed to enable the first-of-its-kind ability to unlock the walled garden of advertising efficiency and ease across the entire open web. The platform is built on privacy-by-design principles. Unify data with unprecedented accuracy and precision. Discover the truth about your customers and your audience. Superior advertising performance and increased yield are possible. All over the vast open web. OpenX is the best open web expert. OpenX has been running the industry's largest independent ad exchange for 10+ years. OpenX has unrivalled reach and scale all over the open web.

Monetization tools available to publishers. Insticator is a new way for publishers to increase ad revenue, boost engagement, and serve more of the content that they love. You can also grow your community and your bottom line. Insticator Commentsing offers 24/7 human moderation, powerful ads and engaging features that will keep you and your audience on your site. Personalized engagement is a key feature of programmatic advertising. Our unique engagement unit provides users with custom content for free to keep them on-site longer. Our quizzes and trivia are updated every week to keep them relevant to users. This provides valuable insights into your audience. High-quality programmatic ad solutions to drive engagement and revenue. We offer a range of ad sizes as well as engagement tools to help publishers increase their ad revenue. Our brand safety and ad blocking defense controls ensure high-quality inventory.

Do you struggle to maximize yield across channels, create bulletproof inventory and pricing strategies and streamline tracking and billing? These are the foundation of a successful advertising company. Operative understands this and has created the Operative Digital Platform to help you succeed today and tomorrow. Operative makes it easy to migrate. We have invested in migration automation tools and have a proven, reliable, and scalable implementation process. You don't have to wait to assess your post-DSM future. You can still go live on your new platform before sunset, simplifying reporting processes and processes across the Enterprise. Operative has a track record of helping clients create strong ROI by using the Operative.One®. platform to manage digital advertising business.

Sovrn offers a wide range of advertising technologies and services to thousands of content creators. It helps them make money, grow and access a vast data commons that provides incredible insights. We recognize the value of storytellers who are unique, as do our buyers. We support fair and transparent advertising and net neutrality. We also believe in healthy relationships between advertisers and publishers. We can help you monetize content, no matter if you are a professional or just starting out. We offer header bidding and server-to-server bidding. Connect with independent publishers of high quality. Your campaigns will have more reach. Engage with responsive readers. Easily run display, mobile and video campaigns using our certified exchange. Sovrn is trusted by the top sites and brands around the globe to deliver exceptional value and demonstrateable results.