Built for showrooms where every shopper is worth a four-figure sale, Trakwell pairs AI-vision foot traffic counting with a CRM designed for furniture, mattress, appliance, jewelry and auto retailers.
A traffic count alone doesn't tell you why sales were missed. Trakwell shows who walked in, which associate helped them, whether they bought, and what happened next. Managers get an accurate close rate, see which marketing drives real buyers, and have a follow-up list for everyone who left empty-handed.
What's included:
- Camera-based counting that filters out employees and treats a couple shopping together as a single opportunity
- A visual up system (Photo Upboard) that rotates each new shopper to the next available associate
- Automatic be-back records for shoppers who don't buy, ready for follow-up
- Conversion rate, average sale and revenue per opportunity for every location and every salesperson, using your POS data
- Goal tracking and coaching insights for the sales team
- Connections to STORIS, Profitsystems, Furniture Wizard and Podium
- Quarterly industry benchmarks drawn from more than 1,000 retailers
Formerly DoorCounts, Trakwell has served over 2,000 businesses since 2014. Plans start at $150 per location each month.