ZoomInfo Marketing Description
Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.
ZoomInfo Marketing Alternatives
Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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6sense
6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights.
Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.
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LeadSift
LeadSift, a B2B intent data provider, helps organizations identify and prioritize prospects and accounts that they should be targeting. We use millions of Unstructured Public Web Data data to identify prospects who are more interested in competing topics and other relevant topics. Once we have identified a signal, we use a sophisticated mapping process that reveals who these prospects are and their work environment to determine if it is relevant. The final output is a contact that has been actively researching a company or topic. LeadSift data allows organizations to optimize their ad spend, marketing nurturing campaigns, and sales outreach.
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Qualified
Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster.
Conversations:
Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations.
Signals:
Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations.
Piper is an AI SDR designed to automate your inbound pipeline generation.
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Pricing
Free Trial:
Yes
Company Details
Company:
ZoomInfo
Year Founded:
2007
Headquarters:
United States
Website:
www.zoominfo.com/products/marketing
Media
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Product Details
Platforms
Web-Based
iPhone App
iPad App
Android App
Types of Training
Training Docs
Live Training (Online)
Webinars
Training Videos
Customer Support
Business Hours
Online Support
ZoomInfo Marketing Features and Options
Account Based Marketing Software
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Buyer Intent Data Provider
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Lead Management Software
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Marketing Analytics Software
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
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