Alternatives to ThoughtMetric

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

Heap is an infrastructure that automates insight for all businesses. Heap is innovative and rich in features. It allows companies to automate user analytics, so they can concentrate on their core business. Core, Warehouses, Conversion, Enrichment and Conversion are all Heap products.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

TrueProfit offers powerful calculations and automated profit analysis for Shopify merchants. To make data-driven business decisions, you need to know exactly how much you make. Shopify allows you to track your financial metrics at any given time. This app lets you see your profit and costs in real-time, regardless of how many Shopify stores you have. Set up your cost structures in TrueProfit web application. We will instantly sync all your data to this mobile app. Be free from worries. Our dedicated CS team will quickly and efficiently solve your problems. A centralized dashboard gives you a view of the performance of your business.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

Fix them by understanding why people abandon your forms or don't complete them. Form experience analytics is essential for successful optimization. Optimize your forms and grow your business with your insights. Your website forms can make or break previous online investments. It is important that your webforms work optimally. Exatom offers three solutions on a single platform. Form analytics and field metrics provide detailed insights that Google Analytics cannot provide. Tooltips that are data-driven to gently nudge your visitors. Notifications are sent when there is a problem with your form. We respect your client's privacy at Exatom. Exatom's platform is cookie-free. Don't collect personal data. SMBs and enterprise clients use our platform. Active in ecommerce and B2B. Also, active in financial services, gambling and automotive.

Your #1 ecommerce profit optimization platform, specifically designed for ecommerce merchants We feed 1st-party profit per sale data back to the marketing platforms (ex. Facebook Ads, Google Ads, Google Analytics etc.). Optimize based on pure profits (POAS), rather than revenue and average. Target ROAS. You can rest easy knowing that your marketing budget is being used safely and profitably. We also offer a complete suite of ecommerce profitability and growth tools. You can view full profit & loss dashboards, customer lifetime analytics, profit per sale, profit per order, track profit across marketing campaigns and products, get real-time insights, and tips to take you store to the next level. We also offer a free profit tracking and expense management version. Get a free 10-day trial.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

CommerceIQ is the first and only Ecommerce channel optimization (ECO) platform that aggregates data from sales, marketing, supply chains, and competition. It applies machine learning and analysis to generate insights and recommendations and automates thousands in near real time to drive incremental growth, improve Share-of-voice, and establish long-term category leadership. CommerceIQ's Data and Decision Engine, (D2E), aggregates data from retail point-of sale, inventory, profitability and advertising to enable brands to go beyond campaign performance data and maximize their digital shelf presence to win at the moment they purchase. CommerceIQ is the only Ecommerce Channel Optimization engine that allows consumer brands to prevent revenue loss and increase sales by optimizing sales, operations, and advertising within one platform.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Get the most detailed, automated, robust attribution data for optimizing marketing performance right out of box. Do not use a homemade solution to determine your ROI. You need dedicated attribution, you need rampmetrics. Capture the 80-90% you're not using. Move away from the minutia to the marketing. You'll have all the information needed to make informed decisions. Rammetrics collects data in multiple layers and verifies both online and off-line content to provide the most automated conversion tracking available. Install a script on your landing page or webhooks and rampmetrics will track conversions automatically, monitor data and identify mistakes. It will also analyze your entire funnel. After rampmetrics analyses your entire funnel and related activities you will receive up to 400x multi-dimensional data which can be configured in customizable views.

Oribi is your all in one marketing analytics tool. With our cutting-edge technology and powerful features, we empower businesses of all sizes with data-driven decisions. We also provide optimization guidance. Oribi identifies what needs your attention and turns your data to action. Get actionable insights that drive results. Be ahead of the curve and understand trends. Be aware of trends and stay ahead of the curve. Be aware of trends and stay ahead of the curve. Be aware of trends to stay ahead of the curve.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

Analytics Focused to Easily Grow Your Ecommerce Business. We provide insights that your native cart cannot provide, causing a minimum of 2X revenue leakage. Shoppr analyzes historical data and presents it in a way that allows you to see what's working.

Every day, key data is crucial for making important decisions. You can see the big picture, such as trends in ROI over time. But you don't want to miss the details. We help you make confident business decisions that will propel your company forward. You can track the data that is important for decision making. This information is translated from marketing talk to business speak. You can see the impact of your decisions live. Aphrodite is self-service and GDPR compliant. It runs on SOC 2 compliant server. We don't keep any data and you can unlink any accounts at any moment. Manual reporting is becoming obsolete, according to us. It's easy to get all the insights you need with our patent-pending technology. Keep your eyes on the data that is important. Cross-reference Facebook account data with Google to see ad spending, ad-generated revenues, and organic income. Get instant clarity about your financials.

NestAds is a powerful attribution and ad management software, designed exclusively for Shopify merchants. NestAds streamlines data from different ad channels to one dashboard. This eliminates manual work and allows for effortless tracking of important ad metrics. The server-side tracking pixels based on the first-party purchase data of customers are unique features that overcome iOS 14 limitations and cookieless browser challenges. NestAds uses a multi-touch model of attribution to pinpoint ads and touchpoints that drive sales. It offers flexible attribution windows ranging from 1 to 90-days. This data-driven strategy optimizes your ad spend while reducing waste and maximising your ROAS. NestAds dashboard displays customer journey data as a timeline, which allows you to understand your customer engagement at all touchpoints. It also includes a detailed cohort analysis that provides insights into revenue generation, customer acquisition costs, and more.

Cerebra is a no-code Intelligence solution that gives marketing teams and merchandising departments the power to optimize their businesses by using data-driven direction instead of guesswork. Transform from fast retail to real time retail. There are no more missed opportunities, inventory wasted, or mispriced products. Cerebra provides timely recommendations that have a predicted business impact. This is in contrast to more data that takes time and effort to interpret. Get the most out of your productivity by leveraging insights and taking actions that have the greatest impact. AI that optimizes profitability and reduces waste helps you accelerate operations. Data-driven decision-making allows you to automatically extract actionable insights. Cerebra continuously analyzes all data sources, both internal and external, to uncover actionable insights that maximize brand profitability, drive best customer outcomes, and minimize inventory waste. No need to train staff in big data analytics, business intelligence, or data wrangling.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.

We want to help your achieve your goals. We make it easy to see all your data and then analyze it using Machine Learning algorithms. This allows you to see the relationships between platforms and gain actionable insights. You can also save time and money, while helping your business grow. Optimize your budget allocation by using a model that considers not only campaign performance, but also the journeys of your customers towards conversion. Eliminate any uncertainty about your business. You can cross any number of metrics that you desire and get the answer to all your questions in seconds. A model that considers not only campaign performance but also the journeys of your customers towards conversion and seasonalities in your store will optimize your budget allocation. You will also see the expected revenue and the conditions required to achieve it. This includes the budget distribution, the number and size of sessions per source, as well as the amount of marketing audiences you would need.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

Turn your websites into Sales Engines! You can capture the most important actions that users take on your site and optimize your sales funnel to drive Conversions and Sales. No programming required! With a simple swipe of a button, you can link your analytics and ad account so they can share data and receive data. Track and share customer actions between your website, marketing tools -- No Coding Required! Tracking data can be used to optimize your marketing campaigns for driving sales. Our easy-to-use tool makes it easy to choose which elements you want to track on your website. There is no need to add or maintain tracking codes. You can set up tracking once and have it replicated across providers such as Google, Facebook, or Twitter. This will ensure that all your campaigns are using the same version data for optimization and reporting. You can quickly create funnel visualizations and identify bottlenecks. Also, you can see what is driving customers through each stage. Learn about your organic and paid sources and how they perform across all platforms.

ORM offers a cloud-based solution that is easy to use and leverages ORM’s deep expertise in Optimization, Statistical Analytics. ORM offers cloud-based solutions that enhance the sales and marketing functions of a company. Optimized Sales Management or Optimized Marketing Management are two solutions that can be used to optimize sales and marketing. Both solutions provide predictive analytics and optimization, as well as enhanced report and data analysis capabilities. All solutions have a common theme: a minimum cost savings of between 5% and 15%, and significantly improved reporting and data management. ORM Technologies is the only platform that provides clear and specific action plans to help you increase revenue. It's like having your own data scientist.

Get actionable insights to help you build your D2C brand. Personalized. 360deg view. No engineering required. In one click, integrate your marketing data. All data can be analyzed within the app. Real-time detection of anomalies and smart insights. All your marketing data can be integrated in one click. No more tedious spreadsheets with 10 tabs. All your marketing data sources can be centralized in one click. All major D2C connectors are supported. We take care of everything for you, so there's no need to set up a data-pipeline. Instantly calculate and analyze all your KPIs. We have created pre-defined dashboards that allow you to visualize important metrics that will help you monitor and grow the store, such as Customer Acquisition Cost, Lifetime Valuation, and Retention Cohorts. You can personalize the charts with your own metrics definitions. Our team can customize all charts by using SQL language.

G-data analyzes every angle of your Online Business, across every e-commerce and Social Networking platforms. Customers gain access to real-time data on Sales, Performance, Consumer Behavior, Engagement and Competitor Data, giving them the intelligence they need to succeed when and where it counts. Everything customers need is in one place, so they can track instantly any of their metrics: KPI, Purchase behavior and ROI on each of their e-commerce shops and Social Media accounts. It is now easier than ever for them to check their content engagement, traffic and sales to their competitors pricing. With G-data no need anymore to wait until the end of the month for unreliable reports that show only pieces of the puzzle: it gives customers Fast and Comprehensive Insights from across their business. You can finally enjoy being in control of your Online Business!

The ultimate source of information on your market and competitors. Reliable and privacy-first Foxintelligence monitors e-commerce activity. Nothing can be guessed, everything is based upon actual transactions. Get reliable insights.

Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey.

Dema transforms traditional analytics into actionable insights by transforming commerce data. Your team can make better decisions based on data, from marketing to stock. Dema's profit-based marketing mix model is designed to maximize profits by optimizing marketing spending and accurately attribution revenue and costs across channels. Our platform is an easy-to-use, no-code tool that allows you to set up the platform in a matter of minutes. Connecting to ecommerce platforms is easy and does not require any technical skills. We process live commercial data to provide detailed profit insights about products, marketing and customers. This allows businesses to make better decisions in real-time. Dema uses AI, machine learning, and inventory to forecast revenue, profits, customer value, and marketing expenditure. Plan your future with precision. Connect with other marketing and ecommerce tools to streamline operations and boost your growth.

Wizaly uses algorithmic attribution to optimize your media mix. It provides a 100% data-driven view of the performance and effectiveness of each channel. Wizaly Online Media optimizes your digital marketing ROI using algorithmic attribution and presents a unified view of your marketing performance. Wizaly Offline Media analyzes interactions between online media and offline media, and drills into each channel’s performance, branding to conversion. Wizaly Omnichannel integrates purchase made in branches, stores, or call centers to give an integrated view of your Omnichannel marketing performance, including ROPO analyses. Wizaly's product module analyzes the correlations between products, customer profiles, and marketing channels to help you leverage the right products and increase your e-commerce strategy.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

Fospha is used by world-class DTC marketers to analyze their Paid Media performance across digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha gives marketers credit for impressions-led channels. It helps them make better data-driven decisions every day. Track your performance against target using data you can trust. Independent reporting across all channels allows you to be notified when you are going to miss your KPIs and then shows you where you should investigate. To find the problems and opportunities, dig in. Compare your KPIs at a finer level. Then decide what you need do to get back on the right track and hit your target. You can break down your KPIs by channel, source and campaign, as well as time periods.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

To prove marketing impact, you need accurate and aligned data from multiple tools. In a complex stack of marketing tools, with team silos, and a marketing mix that is constantly evolving, there are inconsistencies arising from different naming conventions. Accutics is your unified data language that delivers clear and reliable marketing insight to drive your business. Marketing tracking is created collaboratively. Accutics makes sure that campaign creators and activation teams can always access and apply the latest version of taxonomies on any platform. Simple workflows for standard data without complexity. For marketing and cost analyses, it is necessary to have a variety of data across different platforms. Forbes estimates that 80% is spent cleaning data. In other words, the race is over even before the data arrive. Accutics allows you to skip the manual work and jump right into connected, standardized and harmonized data.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.