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Smaply Description

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize.

Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.

Pricing

Pricing Starts At:
€390.00/year
Pricing Information:
We offer 4 pricing tiers:
- free plan
- repository (€390.00/year)
- framework (€690.00/year)
- governance (€990.00/year)
Also we offer a discount for NGOs, educational purposes, and public services.
Free Version:
Yes
Free Trial:
Yes

Integrations

API:
Yes, Smaply has an API
No Integrations at this time

Reviews - 8 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Smaply
Year Founded:
2012
Headquarters:
Austria
Website:
www.smaply.com
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Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support

Smaply Features and Options

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Customer Success Software

Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis

Experience Management Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Business Process Management Software

Access Controls / Permissions
Alerts / Notifications
Business Process Automation
Business Rules Management
Collaboration
Process Change Tracking
Process Mapping
Process Modeling & Design
Visual Workflow Management

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

UX Software

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Satisfaction Software

360 Degree Feedback
Analytics
Call Reporting
Complaint Monitoring
Feedback Collection
Survey Management

Smaply User Reviews

Write a Review
  • Name: Nasmina A.
    Job Title: Associate Consultant
    Length of product use: Less than 6 months
    Used How Often?: Monthly
    Role: User
    Organization Size: 20,000 or More
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    SMAPLY Review

    Date: Jul 07 2022

    Summary: Overall, I like using Smaply, I think it is a great way to create detailed journey maps. But when it comes to delivering this to client, a more tech friendly, clickable overview would be much better. It is quite hard to read the poster overview, we would be very happy if this can further developed.

    Positive: It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too.

    Negative: I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time.

    Read More...
    Smaply Company Response
    Date: Jul 08 2022
    Hi Nasmina, thank you for taking the time to write a review. We appreciate the detailed feedback and I will forward it to our product team. Looking at the tech friendly, clickable overview you're asking for: have you tried looking into the step details in the editor? When you click on the three dots of a step in the journey map outline, click "show details", and then a window pops up where you see the information of a step. At the top of the window, you can click to the next step. I hope this helps! If you have any other questions, please be in touch via mail@smaply.com. Kind regards, Isabel
  • Name: Anonymous (Verified)
    Job Title: Customer Experience Architect
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: Administrator
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Multiple Journeys in One

    Edited: Jul 25 2022

    Summary: I'm really happy I found Smaply in my research; it happened purely by accident. As a famous painter once said "we don't make mistakes—we have happy accidents"; this was one of those! The happy accident turned out to be a great choice!

    Positive: I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can.

    Negative: Limited options for final presentation views are a bit concerning.

    Read More...
    Smaply Company Response
    Edited: Jul 07 2022
    Hi there! Thank you for taking the time to write this review, we appreciate your honest feedback. It's great to hear that you enjoy working with Smaply! If you'd like to specify what kind of presentation views you'd like to see in-app, please drop a line to mail@smaply.com. We'd love to learn more about it as we actively shape the product based on user feedback. Thanks and have a great day!
  • Name: Leonard C.
    Job Title: Project Manager
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Clean & Intuitive. Sharing is easy and exporting makes it tangible.

    Date: Feb 25 2022

    Summary: Overall the product is intuitive and simple to use. It really helped my team understand our customer journey from a grand scale. We had a few misunderstandings between the departments - 'what happens when' and once cleared up, the steps were easy to move around and rearrange.

    Positive: I like the ease of which I was able to add steps and move certain topics around once the steps have been placed. I think the product is very clean looking once exported.

    Negative: Its a little difficult to understand the timeline, not totally clear how long has passed in between steps, adding a "time-lane" doesn't stand out.

    Read More...
  • Name: Amelie M.
    Job Title: Product manager
    Length of product use: 2+ Years
    Used How Often?: Monthly
    Role: User
    Organization Size: 1 - 25
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Useful to create and collect journey maps

    Date: Aug 21 2023

    Summary: Very useful tool, I'm working with it for many years and will continue using it. Curious about the next version.

    Positive: A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map.

    Negative: I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come.

    Read More...
  • Name: Armando S.
    Job Title: L&D
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Awesome tool!

    Date: Dec 19 2022

    Summary: Will use it again! It has enough features to make it powerful but not overwhelming by any means. The non editing sharing feature is awesome too! Totally worth it. :)

    Positive: Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members.

    Negative: No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes.

    Read More...
  • Name: Joan V.
    Job Title: Writer
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Smaply: It's unique. It's easy to use. It works.

    Edited: Apr 13 2023

    Summary: It's fantastic software -- I can't say enough about how useful, helpful, and exciting this product has been for me.

    Positive: The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot.

    For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together.

    Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages.

    Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link.

    Wow!

    Negative: - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes.
    - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it.

    Read More...
    Smaply Company Response
    Date: Aug 08 2022
    Hi Joan, Thank you very much for your review! It's great to hear that you enjoy using Smaply. I will forward your suggestions concerning stages to the product team. About the steps, if you send us an email to mail@smaply.com our support team will help you with this. Happy journey mapping!
  • Name: Anonymous (Verified)
    Job Title: Customer Experience Designer
    Length of product use: 2+ Years
    Used How Often?: Monthly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Wonderfully simple tool for Journey mapping

    Date: Feb 10 2022

    Summary: This is a tool that does one thing and helps you accomplish your task well.

    Good tool to be using for journey mapping even in Microsoft Teams and Zoom kind of collaboration scenario. Though i would prefer some more integration option into the meeting experience.

    Positive: Simple and effective tool for creating personas, stakeholder maps and journey maps. Templates for service blueprint and communication journey are the quick start ones I use often. There are others too and you can create a journey map from scratch as well.

    The export tool is powerful and the recent change is pricing brings multi format export at a competitive price point. I have often used the option for poster export and ppt. The tool also has options for xls and a4 format export.

    Negative: None that I have come across in my workflow. The most I would recommend the developer to do is optimise the experience in Safari for iPadOS. Or maybe think of an app if it makes sense to their business.

    A feature comparison with some other platform is not my objective.

    Read More...
    Smaply Company Response
    Date: Feb 25 2022
    Hi there! Thank you for your kind words, we love to hear that you enjoy working with Smaply. Also we appreciate the hint on the browser experience. It was forwarded to our developers and should be improved soon. Thanks for your feedback on the integrations, it's always a hot topic! I hope you saw our most recent one with Jira. Let us know if you need help setting it up via mail@smaply.com!
  • Name: Carl S.
    Job Title: Managing Director
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A game changer for CX and service design.

    Date: Feb 08 2022

    Summary: Can't believe I've not used Smaply properly before! This has changed the way I work, my ability to articulate my work and how we engage colleagues in service design and customer journey mapping - superb product.

    Positive: Intuitive to use - I felt like I was very comfortable with the product very quickly. It makes service blueprinting and journey mapping incredibly easy - the drag and drop functionality helps you to create first and administer later if you're in a rush; any product that lets you work in draft and with perfection gets my vote.

    Negative: Can be temperamental in chrome when clicking on elements within fields, such as colour or font size. Sometimes I have to move my cursor around a little and click a few times to land the right spot. There is no undo function - you really have to beware if deleting anything, on purpose or accidentally.

    Read More...
    Smaply Company Response
    Date: Feb 09 2022
    Hi Carl! Thank you so much for your review, it's so great to hear that you enjoy working with Smaply. Thank you for your feedback on the issues in Chrome. We're aware of some and improvements are on our roadmap. Concerning the undo function - this also is a huge topic and we are working on a new editor where this and much more will be possible. If you'd like to join our usability group, please get in touch via mail@smaply.com, we always appreciate feedback!
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