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features
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support

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Description

Maximize your profitable growth by fine-tuning clustering, pricing strategies, and promotional efforts to consistently meet customer expectations. As shoppers navigate between in-store experiences, online platforms, and home delivery services, managing inventory becomes increasingly challenging. Retail environments are transforming into versatile hubs that function not only as stores but also as distribution centers, locations for “buy online and pick up in store,” and return stations, necessitating changes in both layout and staffing. In this intricate landscape, it is essential for retailers to utilize integrated merchandise operations systems to enhance performance and maintain effective inventory control. Blue Yonder offers a comprehensive planning suite designed to ensure precise inventory placement, guaranteeing the right products are available in the right locations at optimal prices. By adopting our integrated retail merchandising system, retailers can boost annual and comparative store sales while enhancing their analysis of selling patterns, improving conversion rates, driving revenue growth, and fostering customer loyalty. Ultimately, this strategic approach enables retailers to thrive in a rapidly evolving market environment.

Description

Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Rayven

Integrations

Rayven

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Blue Yonder

Founded

1985

Country

United States

Website

blueyonder.com/solutions/retail-planning-and-category-management

Vendor Details

Company Name

Cierant Corporation

Founded

1987

Country

United States

Website

www.cierant.com/explore/shopt/

Product Features

Demand Planning

Capacity Planning
Data Visualization
Historical Reporting
Inventory Optimization
Planned vs Actual Tracking
Product Introduction Planning
Promotions Management
Replenishment Management
Sales Forecasting
Supply Forecasting

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Space Management

Change Management
Design Management
Floor Plans & Maps
For Offices
For Retail
Occupancy Management
Planogramming
Shelf Planning
Space Reservation
Usage Tracking / Analytics

Product Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Alternatives

Alternatives

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