Oracle Infinity Integrations

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

Brilliantly personal campaigns that appeal to audiences across multiple channels, including email, search, video, and web, can intrigue them. Oracle Eloqua provides marketers with the best-in-class campaign and lead management tools. This allows them to engage the right buyer at the right time and provide real-time reporting and insight. Marketing automation software can help marketers and businesses streamline engagement, increase efficiency, and expose real-time insights that can drive ROI. Integration and modern platforms are essential for successful lead management, demand generation, and email marketing engagements. They allow potential customers to be tracked across all digital channels and provide exceptional customer experiences. What is your business's marketing automation maturity and performance relative to its peers?

Third-party data enriched with third-party data can be used to improve campaign performance and easily create audience segments. Oracle Audience Segmentation uses customer analytics to predict campaign performance and measure it. You can sort through your customer data without SQL. Drag-and-drop tools allow you to create segments and include important information to personalize every message. Segment your marketing efforts based on aggregated customer value. You can filter easily to identify the top 15% of buyers and isolate the least engaged web visitors. You can save time and improve the accuracy of your targeting. You can quickly assess the size of an audience and not have to wait for a query response. Waterfall segmentation allows for you to create and prioritize segments within your audience to match customers with relevant, goal-oriented content. This segment data will be included in the audience when it is published to external systems such as Responsys Campaign Management.

Increase customer satisfaction and increase return on investment. Oracle Maxymiser is a tool that helps B2B and B2C marketers design optimized customer journeys on websites and mobile apps. It includes testing, personalization and recommendations, as well as insights. Find out what works and what converts. Oracle Maxymiser's visual editor allows for both technical and non-technical user collaboration. It seamlessly switches between code and visual editing. It doesn't matter if you are running A/B testing, or multipage funnel testing. To test the customer experience, pull audience data from any marketing platform. You can also combine it with Oracle Maxymiser session data to create a complete customer view. Segment traffic can be used to launch A/B and Multivariate testing. You can also segment traffic to see all variants in the sales funnel. With Oracle Infinity-powered Heatmaps, you can discover new testing opportunities and gain additional insight into the digital experience.

Marketing organizations can manage all interactions with customers via email, mobile, social media, display and the web from a single platform. All industries' CMOs will be able to deliver exceptional customer experiences throughout all marketing interactions and throughout the customer’s lifecycle. Use disparate data to create targeted audiences and empower customers to decide their next experience. Customers can interact with you in near real time, making it possible to make data from different sources more useful. Oracle Responsys gives marketing teams the tools they need to deliver the engaging, relevant experiences their customers want across all devices, channels, lifecycles, and channels. Email marketers still have to leverage customer data to personalize emails, drive sustained engagement, and coordinate email marketing across multiple channels. Oracle Responsys offers award-winning email marketing capabilities.