Inmar ScanApps Description
Imagine being able to monitor the effectiveness of your various promotions in almost real-time; this is achievable with ScanApps' consumption-based validation services. These services empower brands to strategically allocate and adjust their promotional budgets based on verified outcomes. Rather than indiscriminately increasing spending across all promotions, you can direct funds toward those that yield the best results. Additionally, they offer actionable insights to enhance the efficiency of your trade expenditure. Reports can uncover issues like improper merchandising and inadequate performance metrics. Audits can be conducted on individual trade events or across all events for one or multiple distribution partners, whether on a regional or national scale. With a straightforward and cost-effective pricing model, you can save money and reinvest it into upcoming trade initiatives. This approach not only enhances the transparency of your trade spending but also allows you to compare your pass-thru efficiency and pinpoint your least effective retailers and wholesalers. Ultimately, you can validate deductions and improve your overall promotional strategy. By utilizing these insights, you position your brand for greater success in the competitive marketplace.
Inmar ScanApps Alternatives
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Eventgroove
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C-Smart
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
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TELUS Trade Promotion Management
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI.
Key Features & Capabilities:
AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance.
Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility.
Operational Advantage & Support:
Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.
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Integrations
No Integrations at this time
Company Details
Company:
Inmar Intelligence
Year Founded:
1980
Headquarters:
United States
Website:
www.inmar.com/solutions/fintech-solutions/trade-promotion
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
In Person
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Customer Support
Business Hours
Online Support
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