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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
SentiGaze provides advanced gaze tracking capabilities utilizing standard webcams, allowing for real-time eye movement tracking or the option to record sessions for future evaluation. Users can create heat maps from individual or grouped sessions, seamlessly overlaying this data onto websites, applications, images, or videos, complete with live preview features.
This gaze data can be harnessed to manage software and devices, facilitating pointer-based interfaces across a variety of applications. It also enables the development of accessibility solutions tailored for individuals who require alternative input methods outside the norm of traditional tools.
Notably, the technology operates without the need for specialized cameras or head stabilization gear, as proprietary algorithms effectively detect and monitor eye movement from webcam footage without any physical contact. A quick calibration process adjusts the system for any screen size and viewing distance, requiring users to focus on specific points on the screen prior to each session.
SentiGaze excels in both single-user tracking and collective analysis, making it an ideal choice for user experience research and the advancement of accessibility initiatives, thus enhancing the interaction between users and their digital environments.
API Access
Has API
API Access
Has API
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Integrations
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Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€890
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Neurotechnology
Founded
1990
Country
Lithuania
Website
neurotechnology.com
