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Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.
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Saucery
Saucery serves as an innovative platform for validating consumer preferences specifically tailored to the food and beverage industry. Leveraging AI-generated consumer personas that are aligned with census data from seven different markets, it conducts discrete choice experiments in a fraction of the time typically required, completing them in mere hours rather than weeks. Food and beverage teams can evaluate various elements such as packaging designs, pricing strategies, flavor ideas, and front-of-pack claims using over 25 million synthetic consumer personas. The insights generated provide valuable data on preference shares, demographic analyses, and practical recommendations for brands. This approach eliminates the need for traditional research timelines, recruitment, and panels, streamlining the process significantly. Thus, Saucery empowers brands to make informed decisions swiftly and effectively.
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MatrAIx
MatrAIx serves as an advanced evaluation framework for digital products and artificial intelligence systems, utilizing a vast population of 8.3 billion persona agents to simulate user interactions. This innovative platform merges diverse persona groups, interactive settings, telemetry, and specific performance metrics to assess user reactions prior to the product's actual launch. It allows teams to test four distinct experience types: surveys, AI chatbots, websites, and applications. The survey simulations are designed for various purposes including market research, concept validation, and preference evaluation; chatbot assessments focus on measuring task completion rates, user satisfaction, helpfulness, safety, and reliability across multiple interactions; website evaluations analyze aspects like usability, visual appeal, navigation efficiency, sensitivity to latency, and task fulfillment; while app assessments look into functionality, responsiveness, task achievement, and user preferences. In addition to offering tailored personas and an extensive evaluation infrastructure, MatrAIx also generates comprehensive reports and telemetry data, boasting over 900 built-in metrics as well as the option for custom metrics for each evaluation session. This extensive capability enables teams to gain deep insights into user interactions, ultimately fostering better product development and user experience design.
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