AnalyticsIQ Description
AnalyticsIQ works with marketers in a variety of industries who are just as passionate about great data as we. Every industry has its own data requirements, including financial institutions, non-profits and auto manufacturers, as well as agencies, travel providers, and retailers. Our customers want personalized experiences. They want data to be used responsibly and performed at their best. It takes more than just using accurate demographic data such as income, age, gender, to truly know your customers. This includes behavioral data such as past purchases, lifestyle interests, channel preferences, and other relevant information. This data is important but it can also help you connect with your customers like never before. This is where psychological data can make a big difference.