Consumer View Description
Use Experian's powerful consumer data to learn about your customers, drive new sales, and provide intelligent interactions across all channels. With thousands of data attributes, ConsumerView can help you take your business to new heights. Consumer demographics such as age, gender, marital status and children, and income. New parents, new homeowners, or new movers are all life events. Automotive data gives insight into the vehicles that consumers have in their garages, and the likelihood that households will purchase a vehicle. Experian's national consumer credit data aggregated at the area level provides highly predictive financial segments such as summarized credit statistics. Purchase data provides insight into past purchases as well as predicting future purchases across dozens product categories. Consumer decision-making styles and preferred marketing communication channels.