Compare the Top OOH Advertising Software using the curated list below to find the Best OOH Advertising Software for your needs.
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Buzz 3D
Buzz 3D
£2,500Buzz 3D transforms static planograms into interactive 3D shelves that can be embedded directly into online surveys — capturing real respondent behaviour in real time. Built for researchers in retail, CPG, and pharma, the platform makes it easy to test planograms, packaging, and shelf layouts at scale without physical prototypes. Respondents can zoom, pan, select products, and build virtual baskets — all from within a browser. Every action is recorded and linked back to the survey for deeper analysis. Planograms are generated automatically from raw data in minutes. Our upcoming drag-and-drop editor allows users to create, edit, and test shelf layouts on demand, without relying on external software. Buzz 3D brings together survey engagement, shopper insight, and shelf testing into one seamless tool — helping researchers run smarter, faster, and more interactive studies. -
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Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.
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GOTIGER
Tiger Party New York
$45/month, up to 3 players GOTIGER, a cloud-based digital signage software, was developed by Tiger Party New York. This interactive agency based in Times Square specializes in large-scale interactive DOOH campaigns. GOTIGER supports interactive 4K content playback. It dramatically simplifies and streamlines buying, selling and managing digital out-of home (DOOH) media media for media owners as well as global advertisers. -
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We make outdoor advertising accessible to everyone by providing brands with all the resources found in digital channels for the outdoor space. Our approach involves data-driven strategies, planning focused on target audiences, completely digital media purchasing, and the ability to measure effectiveness using real-time data analytics. By integrating these elements, we aim to revolutionize the way brands connect with consumers outdoors.
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Broadsign
Broadsign
Based in Montreal, Broadsign stands out as a prominent player in the advertising technology sector, providing innovative cloud-based software solutions tailored for digital signage and DOOH media operators. With a network that supports more than 120,000 displays globally, Broadsign offers four essential products: Broadsign Control for managing content distribution, Broadsign Creator for crafting location-specific digital signage content, Broadsign Direct for streamlining sales inventory and proposal creation, and Broadsign Reach, which focuses on maximizing revenue through a programmatic approach to DOOH. Their comprehensive suite of tools is designed to enhance operational efficiency and drive profitability for their clients. -
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AdButler
Sparklit Networks
Starts at $179/month AdButler is an API-first ad server and retail media platform built for teams that need to launch revenue programs fast without hiring an ad-tech army. Serve and measure ads across web, apps, video/CTV (VAST/VPAID), DOOH, and email newsletters from one platform. Our global edge network delivers sub-100ms latency at scale, with precise targeting (geo, device, time, contextual, first-party data), frequency capping, pacing, and creative optimization. Developers get clean REST APIs, SDKs, webhooks, and server-to-server options so you can integrate AdButler into your stack—whether you’re powering a publisher CMS, a marketplace, a SaaS platform, or a retail media network. Business users get a white-label self-serve portal, order and line item management, trafficking tools, and real-time reporting your finance team will actually trust. Use cases we enable: direct-sold campaigns alongside third-party demand; retail media sponsored placements and on-site display; newsletter monetization with first-party identity; unified ad ops for digital signage/DOOH; and video monetization across web and OTT. Privacy is built-in (GDPR/CCPA), and our team offers custom engineering when you need something bespoke. Backed by 25+ years in ad tech and trusted by 10,000+ customers, AdButler pairs modern infrastructure with “real human” support. Pricing starts at $179/month for 1M requests. Try the platform free or book a demo to see how quickly you can ship your next ad product. -
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MediaOS
MediaOS
$49.00/month/ user MediaOS is a comprehensive CRM and publishing platform tailored to maximize revenue for publishers by integrating all essential tools under one roof. With features like intelligent ad sales management, customizable reporting, and advanced audience engagement strategies, MediaOS ensures that publishers can easily manage their ad operations, track campaigns, and build valuable relationships with their audience. The platform empowers businesses to implement paywalls, newsletters, and targeted content to convert casual readers into paying subscribers. Fast to set up and simple to use, MediaOS accelerates your publishing operations, delivering immediate results with minimal complexity. -
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Sklera
Sklera
€99 per yearSklera transforms your images, videos, texts, and custom layouts into captivating displays on any screen. This intuitive software simplifies the professional showcasing of your content, effectively converting your device into a digital billboard. Sklera’s digital signage capabilities are scalable, location-independent, multi-platform, and easy to navigate, allowing users to effortlessly create and oversee presentations that include images, videos, and web pages. With the ability to distribute content to all target screens from a single point with just one click, we truly embody the concept of "digital signage made easy." Moreover, whether it’s a computer or a television, Sklera ensures that your presentations are both impactful and seamless, making it an essential tool for any digital marketing strategy. -
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Wilyer Signage
Wilyer
₹8000/year/ screen Wilyer Signage solution is a top-notch digital signage software and digital out-of home advertising software in India. Wilyer Signage is a cloud-based digital signage solution and Content management system (CMS). It allows users to display digital advertising content anywhere on the globe via remote digital screens. Wilyer has created the most efficient solution in digital out-of home advertising and digital signage content administration. We have included all the necessary features to enhance the interaction with the audience and reduce the burden of content management for advertisers. -
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LMX (Location Media Xchange)
Moving Walls
Location Media Xchange (LMX) is the supply-side platform of the Moving Walls Group, delivering advanced MediaTech solutions that empower OOH media owners to scale their operations. LMX's comprehensive platform offers a full-stack solution, including Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, among other on-demand capabilities. The Revenue Management tools help media owners optimize their financial performance, while Inventory Management ensures efficient use of media assets. Programmatic DOOH Enablement automates the buying and selling of digital advertising space, increasing efficiency and accuracy. Audience Measurement & Attribution provide insights into the effectiveness of ads, allowing for strategic refinements. Dynamic Content Management enables real-time updates and personalization of advertising content. Trusted by over 500 global media owners, LMX's platform streamlines operations and drives sales growth. The platform’s diverse range of features and capabilities allows media owners to manage their operations more effectively, adapt to market changes swiftly, and achieve greater profitability. -
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Flam
Flam
FreeCreate captivating immersive experiences that encourage viewers to connect with your brand without the need for an app installation. Let your content go viral as audiences capture and share their experiences across social media. Transform your viewers into enthusiastic brand ambassadors who actively contribute content on your behalf. Direct them towards shopping options, WhatsApp bots, websites, or lead-generation forms seamlessly. With Flam, you can launch your mixed reality experience in just a few minutes. Treat your audience to engaging mixed-reality experiences, as we have streamlined the process for you. Share and promote captivating brand encounters in mere moments via a simple link on social media, websites, or even offline channels like QR codes. Imagine billboards and newspapers evolving into interactive displays; TVs can invite celebrities into your space for personal video messages, and an Instagram link can allow customers to interact with products before making a purchase decision. Flam stands out as the leading AI-driven mixed-reality publishing platform available today, revolutionizing how brands connect with consumers. Your immersive content can redefine customer engagement in ways previously thought impossible. -
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Bionic for Agencies
Bionic Advertising Systems
$125 per user per month#1 Rated Media Planning Software Software for media planning that is 5-star rated and award-winning. It delivers flawless media plans, beautiful flowcharts and effortless RFPs and Os, flawless trafficking and diligent reporting. Client dashboards and vendor reconciliation are just a few of the many features you will enjoy! -
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iSeeBoard
LeuSys Technologies
As the Digital Out of Home (DOOH) transformation approaches, it has become increasingly crucial for businesses to adopt a digital signage solution that provides a competitive advantage. Sideboard utilizes cutting-edge web technology to deliver a range of adaptable options for your digital signage needs, whether you prefer a subscription-based SaaS, a cloud solution, an on-premise private server, or standalone digital signage. Our dedicated Android media player allows for the swift establishment of a digital signage network, accommodating both small and large setups in a straightforward and budget-friendly manner. Users can enjoy features like multi-zone layouts, scheduled content, scrolling text, video playback, slideshows, and even live YouTube channels, all integrated into one platform. To outpace your rivals, now is the time to establish your Sideboard digital signage network! We provide various digital signage solutions along with a free trial of our software, so you can experience the benefits firsthand. For those interested in a cloud-based trial, simply sign up, and we cater to MS Windows-based on-premises servers and private cloud servers, including Amazon EC2, ensuring flexibility in deployment options. Explore the potential of digital signage today and elevate your business’s visibility! -
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ADvendio
ADvendio
Efficiently purchase and oversee cross-media campaigns utilizing a media buying platform specifically designed for advertisers and agencies. Enhance both direct and programmatic revenue streams through a fully integrated advertising sales solution tailored for publishers and agencies alike. Stakeholders can seamlessly plan, implement, and control campaigns via a personalized self-serve advertising portal. This solution caters to both direct and programmatic advertising, incorporating connections to prominent ad servers, ad exchanges, SSPs, and DSPs. It also offers comprehensive features for managing print advertisements, including a detailed real-time booking calendar for streamlined campaign oversight. All essential out-of-home advertising functions are encompassed, ensuring effective inventory and price management. ADvendio operates on the Force.com® platform, benefiting from the reliability and scalability associated with a reputable name in cloud technology. This robust platform allows us to meet diverse business requirements through powerful APIs and mobile-friendly tools, making campaign management more efficient than ever before. Furthermore, the user-friendly interface ensures that even those with limited technical expertise can easily navigate and leverage its capabilities. -
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Launched
Launched
£15,000/year Introducing Launched, a comprehensive platform designed to enable Marketing and Sales Directors to effectively pinpoint and connect with suitable prospects at optimal moments. With Launched, you have the opportunity to: Uncover new avenues for growth through Publish, our complimentary tool that links you with leading publishers for content submission and editorial evaluation, thereby broadening your audience reach. Spot active buyers using Intent, which is supported by Bombora, providing you with a curated list of companies actively researching topics and keywords pertinent to your services, allowing you to develop targeted account lists. Enhance your brand visibility with Awareness, our programmatic advertising solution that empowers you to design and disseminate campaigns across various channels like digital, out-of-home, video, and television, while also monitoring crucial metrics such as impressions, click-through rates, and overall engagements. Generate leads efficiently with Engagement, where you can specify your lead criteria, upload your brand materials, and let our dedicated lead generation team attract leads through inbound marketing strategies. All generated leads are captured automatically for your convenience. Furthermore, Launched integrates seamlessly with other tools to streamline your marketing efforts and maximize your outreach potential. -
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Blindspot
Blindspot
FreeBlinky revolutionizes the approach to digital out-of-home (DOOH) advertising by eliminating the need for spreadsheets and guesswork through its advanced AI planner. Users can input campaign objectives, budget constraints, and a set of points of interest or target account addresses; from there, Blinky efficiently analyzes the audience demographics, prioritizes available inventory in the vicinity, and curates a detailed schedule that aligns with actual behavioral patterns such as commuting times, foot traffic, and venue operating hours. Additionally, it offers dynamic scheduling for each screen, provides estimates for audience reach and campaign outcomes, and seamlessly exports a launch-ready plan into Blindspot. This innovative tool streamlines the process, making it the quickest method to transition from campaign brief to live advertisement on a billboard. Ultimately, Blinky empowers marketers to optimize their campaigns with precision and speed. -
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CAYIN
CAYIN Technology
CAYIN Technology specializes in delivering Digital Signage solutions, encompassing media players, servers, and software tailored for Digital Out-of-Home (DOOH) networks. Our focus is on creating robust industrial-grade digital signage devices and customized services, alleviating the burden of implementation for our clients. Digital signage, often referred to as electronic billboards or digital signs, serves as a multimedia display or interactive interface that shares pertinent information to captivate targeted audiences, fulfilling needs in marketing, education, placemaking, advertising, and wayfinding. As a dedicated manufacturer in the digital signage sector, CAYIN Technology is committed to offering a comprehensive range of solutions that include versatile and powerful media players, content management servers, and sophisticated management software that aids in monitoring and generating insightful reports. Additionally, to further enhance our presence in various vertical markets, CAYIN has introduced xPost, a web-based application software designed to streamline operations and improve user experience. This commitment to innovation and service ensures that we meet the evolving demands of our clients effectively. -
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Yahoo DSP
Yahoo
Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly. -
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FreeWheel Strata
FreeWheel
Utilize the Strata Platform to strategize, launch, enhance, and oversee billing and financial aspects of all your campaigns across various media types from a single, unified interface. Our centralized platform, coupled with an open integration architecture, empowers you to manage your media dynamically in a manner that suits your needs best. Oversee the complete media workflow, encompassing everything from digital and television to print, out-of-home (OOH), and radio channels. Monitor your budgets, evaluate the return on ad spend, and re-aggregate reach to effectively pinpoint your brand’s target demographic. You can rely on our on-demand customer support at every stage of the process. Streamline operations and reduce friction by automating workflows from the planning phase all the way to reconciliation. Seamlessly integrate with third-party systems and vendors to lessen the burden of unnecessary manual tasks between platforms. Take charge of your media finances with solutions that are specifically tailored for agencies. Additionally, create a personalized buying ecosystem through our API-based integrations with various suppliers, data sources, financial institutions, and technology providers, as well as your in-house solutions, ensuring a comprehensive approach to media management. This holistic management capability not only enhances efficiency but also supports the unique needs of your agency. -
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Perion
Perion
Perion is a comprehensive advertising technology platform that provides omnichannel solutions designed to engage consumers throughout their entire journey. By leveraging cutting-edge AI, insightful data analytics, and innovative creative strategies, Perion empowers brands to deliver highly targeted and contextually appropriate advertisements across various channels, including search, video, social media, and digital out-of-home. Their approach emphasizes user engagement, privacy considerations, and brand safety, all while optimizing advertising campaigns to achieve the highest possible revenue and performance outcomes. Additionally, Perion offers publishers a suite of tools aimed at maximizing revenue opportunities and refining their monetization approaches, ensuring a win-win scenario for both advertisers and content creators. This commitment to enhancing both brand and publisher experiences sets Perion apart in the competitive landscape of advertising technology. -
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Alfi
Alfi
Alfi, Inc. specializes in crafting engaging interactive advertising experiences in public spaces. By leveraging artificial intelligence and advanced computer vision technology, Alfi enhances the delivery of advertisements tailored to individuals. Their unique AI algorithm is designed to interpret subtle facial expressions and perceptual nuances, identifying potential customers who may be particularly interested in specific products. Notably, this automation prioritizes user privacy by avoiding tracking, refraining from using cookies, and steering clear of any identifiable personal data. Advertising agencies benefit from access to real-time analytics that provide insights into interactive experiences, audience engagement, emotional responses, and click-through rates—data that has traditionally been elusive for outdoor advertisers. Additionally, Alfi harnesses the power of AI and machine learning to analyze consumer behavior, facilitating improved analytics and delivering more relevant content to enhance the overall consumer experience. This commitment to innovation positions Alfi at the forefront of the evolving advertising landscape. -
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BidMind
BidMind
BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities. -
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AdQuick
AdQuick
Bid farewell to the complications associated with out-of-home advertising. AdQuick uniquely merges advanced technology, extensive OOH knowledge, and comprehensive data to facilitate efficient and seamless advertising purchases on a global scale. Our platform simplifies the process for brands and organizations to strategize, acquire, and assess their out-of-home advertising efforts. Understanding the value of your time and financial resources, we have developed tools designed to maximize both. Our experience has highlighted the necessity for a more efficient planning and purchasing process. Utilize our diverse set of tools to enhance your business operations and impress your clients. Easily showcase and manage your distinctive inventory through an elegantly designed interface that allows for simple discovery and integration into campaigns from major national brands, all at no cost! With the assistance of a dedicated strategist, you can plan, purchase, and evaluate traditional out-of-home advertising from the widest array of inventory available while also planning, buying, and measuring programmatic digital out-of-home campaigns seamlessly. This comprehensive approach ensures that every aspect of your advertising strategy is covered efficiently. -
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Factori
Factori
Self-serve analytics for product and growth to help you convert more, engage more, and retain customers. Leading brands trust us for advanced customer insight. We are experts in utilizing alternative data to create the largest consumer graph in the world. We use advanced AI and big-data techniques to enable deep, holistic consumer insights and advertising uses cases. With foundational insights at the person-level, you can gain a real-time insight into your customers and prospects. This will enable personalized engagements at every touchpoint. Create your campaigns and personalize the messaging based on online and offline behaviors of your target audience. Utilize comprehensive consumer profiles to verify identities, improve fraud detection, and establish trust with your customers. Use location intelligence graphs to select the best sites for new developments and to optimize existing properties. Real-time insights can maximize campaign ROI. -
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Vistar
Vistar Media
Vistar revolutionizes the out-of-home advertising sector by utilizing innovative technology that significantly improves the processes of buying, selling, and managing digital signage media. Their comprehensive programmatic ecosystem is designed to maximize the potential of digital out-of-home (DOOH) advertising for businesses. This ecosystem encompasses a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, including their ad platform and Cortex, all seamlessly integrated to facilitate data-driven, automated, and measurable transactions within the DOOH landscape. Automated creative transcoding guarantees that standard creative sizes are displayed flawlessly on any out-of-home screen. Businesses can enhance their targeting strategies by leveraging first-party data or partnering with industry leaders, ensuring that consistent targeting across all DOOH channels can be achieved effortlessly without manual intervention. Vistar's solutions empower advertisers to engage with audiences in the real world, making it easier to connect with potential customers wherever they are. -
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The Neuron
The Neuron
Neuron offers an intuitive platform that streamlines the planning, purchasing, and management of your digital out-of-home (DOOH) initiatives while granting access to top-tier inventory. Utilizing precise data targeting, we enable you to engage your audience right where they are, delivering timely and relevant messages that foster interaction and create a deeply contextual experience. You can develop a cohesive, omnichannel strategy for your campaigns, which can be launched or adjusted instantaneously in response to market shifts or changes in consumer behavior. Our innovative method merges programmatic buying with premium inventory access, providing a high-performing and budget-friendly option tailored for smaller enterprises. Additionally, Neuron’s comprehensive campaign performance analytics allow you to identify effective strategies and areas needing improvement, enabling you to refine campaigns in real time for enhanced impact and increased return on investment. This approach ensures that your advertising efforts are more agile and responsive to the dynamic market landscape. -
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Watchfire Ignite OPx
Watchfire
Ignite OPx simplifies the process of uploading, creating, scheduling, and publishing eye-catching content. With just a few clicks, users can create and preview their work, modify content in a matter of minutes, or schedule it well in advance for various occasions such as events and holidays. The platform allows for multiple user assignments and permission settings, enabling team members to update, craft, and schedule messages collaboratively. Its robust built-in editor facilitates the easy creation of content, allowing users to drag and drop images, videos, and text to produce professional-quality messages. Additionally, Watchfire’s complimentary EasyArt library offers access to over 1,000 animations and still images, enriching the creative options available. Users can upload their own content and utilize the editor to design personalized messages tailored to their needs. Whether managing a single screen or a network of displays, users can grant access to multiple team members and oversee all content from any device with internet connectivity. The sophisticated features of Ignite OPx also provide design flexibility, allowing for unique text styles, the incorporation of time and temperature displays, and options for looping or multi-frame content, ensuring that your messages capture attention effectively. Ultimately, Ignite OPx empowers users to deliver dynamic and engaging content that stands out. -
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Aerva
Watchfire
A transformative shift is underway in the realm of out-of-home advertising, where traditional paper posters are being swiftly supplanted by large-format digital screens. Early adopters have demonstrated that digital advertising is not only effective but also offers considerable benefits compared to conventional paper products. Achieving optimal return on investment hinges on the comprehensive use of the digital software platform, and while the phrase 'fully realized ROI' may sound clichéd, it remains a crucial element for achieving success. We have established valuable connections with numerous global media firms and agencies to gain insights into their operational and sales frameworks, allowing us to assist them in profitably transitioning to digital solutions. Throughout this journey of facilitating the switch and achieving substantial ROI, we identified the necessity to develop a robust array of features tailored specifically for the advertising and media sectors. This proactive approach has equipped us to better serve our partners and adapt to the evolving advertising landscape. Ultimately, our commitment to innovation and collaboration ensures that we remain at the forefront of this dynamic industry. -
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OneScreen.ai
OneScreen.AI
Partner with us to execute out-of-home (OOH) advertising initiatives — including billboards, bus wraps, street stencils, and more — tailored for your clients. As many have noticed, the effectiveness of online advertisements has decreased due to digital fatigue and growing consumer annoyance, making the rising CPM costs increasingly concerning. With 47% of marketers expressing fears about being priced out of paid social, it's evident that 97% are actively seeking alternatives to digital marketing. Additionally, media buyers at your agency often lack the capacity to manage OOH advertising on a piecemeal basis, much less evaluate campaign performance effectively. Utilizing OneScreen.ai’s technology-driven strategy empowers you to target and assess OOH campaigns in a manner that aligns with the expectations of modern brands, ensuring a more streamlined and impactful advertising experience. This collaborative approach not only enhances your service offerings but also keeps you ahead in a competitive landscape. -
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Ooh!Media
Ooh!Media
Experience the power of user-friendly software designed for Windows that enables you to connect with your specific daily audience like no other medium can. Known as “O” Media, Out-Of-Home (OOH) advertising is rapidly becoming one of the leading advertising categories, offering exceptional returns on your investment. With just a few clicks, you can develop engaging, on-site advertising initiatives that not only boost your same-store sales but also lessen your reliance on conventional media platforms such as newspapers and radio. Adaptive’s Ooh! Media software redefines the landscape of digital display advertising management. With its intuitive one-screen command system, you can take full control and enhance your customers' viewing experience seamlessly. Instantly showcase promotional messages and enrich them with backgrounds, graphics, animations, and videos to deliver impactful advertising right where it counts—at your business's entrance. This innovative approach ensures that your message is both dynamic and effective in capturing the attention of passersby. -
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True Impact Media
True Impact Media
Explore the comprehensive inventory of out-of-home (OOH) operators available in your target markets through a streamlined platform designed for efficiency. Optimize your marketing budget effectively by utilizing our OOH solution to plan and filter your choices in alignment with your advertising goals. Once you've identified the ideal media outlet and inventory, you can make your purchase with complete assurance. True Impact Media will manage all subsequent processes, ensuring hassle-free and timely printing, shipping, and installation. Discover the OOH advertising medium that aligns perfectly with your media planning objectives. If your aim is to enhance brand visibility, connect with new audiences, and obtain unprecedented insights, our outdoor media service is an exceptional fit. With True Impact Media, engaging in digital advertising becomes a seamless experience. As a frontrunner in the OOH industry, our expert team is dedicated to elevating your marketing efforts and driving significant results for your business. By partnering with us, you can unlock new opportunities and effectively reach your target demographic. -
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Basis
Basis
It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution. -
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Edge1
Edge1
A software solution designed for media owners to expand their inventory and efficiently manage large-scale outdoor advertising campaigns. This time-efficient tool enables media agencies to gain in-depth insights into potential clients while automating the processes of media planning and purchasing. Additionally, it serves as a brand service platform that facilitates connections with advertisers, ensures campaign transparency, and supports business growth. Users can oversee various media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while easily accessing location availability between any two dynamic dates with just a few clicks. The software also streamlines operations through the creation of job slips and work orders, as well as site monitoring and ongoing campaign tracking via a dedicated mobile app. Furthermore, it encompasses comprehensive financial management features such as invoicing, issuing credit and debit notes, processing payments, and tracking revenue and outstanding balances, all while maintaining an organized ledger for parties involved. Ultimately, this robust software empowers media owners and agencies to optimize their advertising efforts efficiently. -
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UPshow
UPshow
UPshow, a social media-powered consumer engagement platform, helps brands use their existing TVs in order to achieve the results that matter most to them. You can create your own TV channel that you can customize with customer-generated content, entertainment feeds and digital signage. It's easy to set up and use the cloud-based platform from any device. -
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Xaxis
Xaxis
As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape. -
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Fliphound
Fliphound
Are you aiming to draw in new clients, elevate your business visibility, differentiate yourself from rivals, or connect with customers in your area? Compared to radio, television, or print advertising, outdoor advertising proves to be more cost-effective on a cost per impression basis, enabling you to engage your target audience precisely when it matters most. Fliphound stands out as the pioneering automated online platform for securing billboard advertising. The platform facilitates every aspect of your campaign, from designing your advertisements and processing payments to tracking the success of your initiatives, making it simple and efficient to launch and manage billboard campaigns. Available around the clock throughout the year, Fliphound serves as your go-to online marketing ally. It caters to a diverse range of advertisers, agencies, and digital marketers eager to incorporate Out-of-Home (OOH) advertising into their strategies while already engaging in other online media, such as digital and social platforms. By simplifying and enhancing the billboard advertising buying experience, Fliphound is appealing to advertisers at all budget levels and ensures that the process is as seamless as possible. With such convenience and accessibility, it’s no wonder that more businesses are choosing Fliphound for their advertising needs. -
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Cenareo
Cenareo
The CMS is essential if you want to make digital signage a reality. Cenareo is the smart choice. Our SaaS is flexible, context-based, and data-driven. It boosts creativity and will help you deliver your messages today and into the future. Companies trust our ability to deliver the most flexible, intuitive, and intelligent CMS possible with intelligent algorithms. We have thousands of screens in 32 countries. Cenareo makes it easy to manage retail, corporate communications, DOOH and screen monetisation. Digital signage is an interactive communication platform that allows you to control digital display networks. Digital signage is easy to use and allows you to share, manage, and create stories on any digital display. It can communicate with unlimited screens in real time. We developed a market-leading SaaS platform that allows brands to display any type of contextualised, dynamic content. -
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Signbox
Signbox Microsystems
Signbox empowers you to efficiently deploy and oversee your digital signage and digital-out-of-home (DOOH) media networks, irrespective of the number of signage locations or the distances separating them, enabling real-time communication with your target audience. By utilizing the capabilities of industry-standard HTML5, CSS3, and JavaScript alongside the widely-used content management system WordPress, Signbox Pro effectively connects traditional digital signage systems with the contemporary internet landscape. Tailored for large corporate clients, Signbox Pro operates seamlessly on standard Windows hardware for both servers and players, offering deployment options that include on-premise solutions as well as secure cloud hosting environments. Each customer account is assigned a dedicated server instance, ensuring heightened security and the segregation of content. This level of customization allows businesses to tailor their digital signage strategies to meet specific needs and objectives in an ever-evolving market. -
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Roadify
Roadify
Digital Out of Home (DOOH) stands as the most localized mass media available today. There is a wealth of captivating content tailored to specific locations, eliminating the need for individuals to search for it; they can simply observe it as they navigate their daily routes. With a large ambient audience, viewing occurs without the need for tuning in, downloading apps, clicking links, or subscribing to services. Cutting-edge technology allows for the display of high-quality local content on large screens, reaching a quantifiable audience effectively. We facilitate the distribution of specialized local content across diverse signage networks, ensuring scalability from individual silos to expansive screens. Furthermore, our comprehensive tool streamlines the selection, styling, and deployment of local content, enhancing the overall viewing experience. By bridging the gap between content creators and consumers, we provide an innovative solution that meets the needs of modern advertising. -
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Hivestack
Hivestack
We provide a smarter, more focused, quantifiable, and effective method to engage specific audiences away from their residences. Maximize the capabilities of your digital assets by enhancing revenue streams through both direct and programmatic avenues. Develop campaigns that are not only measurable but also highly tailored to engage custom audiences and achieve significant business results. We are on the lookout for enthusiastic individuals with an entrepreneurial mindset to join our team of Hivestackers. Together, we can extend our innovative technology to every screen worldwide. Purchase impressions instantly through the most extensive inventory available from international DOOH media owners. Our cutting-edge platform empowers you to target consumers in real time as they progress through their purchasing journey, ensuring optimal engagement and results. By leveraging these tools, we can transform the advertising landscape and reach audiences more effectively than ever before. -
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OUTFRONT
OUTFRONT
We harness the potential of location-based insights, innovative creativity, and intelligent audience data to forge meaningful connections between brands and their target audiences through out-of-home advertising. Welcome to the most dynamic and prominent OOH media network in America. Connect with audiences in their everyday environments, whether they are living, loving, working, or enjoying leisure activities. Digital out-of-home (DOOH) offers brands the unique capability to create contextual relevance through dynamic content that can be triggered by various factors such as time of day, geographic location, traffic conditions, weather changes, or even live sports scores. Additionally, DOOH enables marketers to launch campaigns with increased speed compared to traditional billboard advertising, utilizing both direct and programmatic purchasing methods. The appeal of DOOH is further enhanced by its comprehensive measurement and attribution tools, which empower advertisers to evaluate a range of metrics from brand awareness to customer foot traffic, ensuring a more effective advertising strategy overall. By integrating these advanced features, brands can significantly enhance their outreach and engagement in a competitive marketplace. -
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Adomni
Adomni
Out-of-home advertising (OOH) provides a distinct chance to forge meaningful connections in the physical world while enhancing your social media presence. Connect with your target audience in any location through 40 different digital venue types offered by top media owners. The process of finding digital out-of-home screens is streamlined, reducing the time required from days or weeks to just minutes. You can choose specific geographical targets, points of interest, media formats, and audience demographics to effectively reach your ideal consumers. Real-time mapping and performance reports ensure that CPM prices and targeted screens are always transparent. Our skilled team in digital out-of-home will assist you in developing, sharing, and implementing an impeccable campaign strategy. You can also access proof of play reports to monitor your campaign's effectiveness easily. Additionally, reports on key performance indicators (KPIs) and brand lift metrics are readily available, providing you with comprehensive insights into your advertising efforts. This holistic approach empowers you to refine your marketing strategies and maximize your impact. -
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CAASie.co
CAASie
CAASie is an innovative digital platform for outdoor advertising that empowers users to effortlessly create, manage, and implement out-of-home (OOH) campaigns directly from their web browser, all without the need for contracts or minimum commitments. With access to over 28,000 billboards and outdoor advertising options from various global publishers, users can meticulously choose their preferred locations for campaigns, set specific dates and budgets, and conveniently upload their creative materials in one streamlined interface. Additionally, the platform delivers real-time insights and detailed reporting on key performance indicators like impressions, plays, screen time, and expenses, with the capability to produce tailored reports or export data easily. CAASie's user-friendly dashboard facilitates continuous campaign oversight and enhancement, enabling users to modify budgets, schedules, and creative content even after a campaign is initiated. Designed with accessibility in mind, CAASie provides a wealth of tutorials, guided walkthroughs, and support resources to assist users of all experience levels in navigating the intricacies of campaign setup and management, ensuring a smooth and effective advertising experience. In essence, CAASie democratizes outdoor advertising, making it simpler and more efficient for anyone to engage in this dynamic form of marketing. -
44
GroundTruth
GroundTruth
We provide geomarketing solutions centered around location that aim to boost traffic and sales within physical stores. By utilizing our first-party location data and insights, our partners gain a deeper understanding of their operations, enabling them to effectively engage with their consumers through targeted audience and location strategies, assess sales performance in real-time, and enhance their forecasting capabilities. This approach not only drives immediate results but also fosters long-term growth for businesses. -
45
Doohly
Doohly
A digital out-of-home advertising technology platform that prioritizes real-time transactions, Doohly empowers users to manage their signage through real-time bidding, oversight, reporting, and device management. Offering a comprehensive end-to-end programmatic ecosystem for digital out-of-home (DOOH), Doohly encompasses a content management system (CMS), a supply-side platform (SSP), and a data management platform (DMP), all seamlessly integrated to facilitate data-driven, automated, and quantifiable DOOH transactions. With this innovative approach, advertisers can optimize their campaigns and achieve better results in a dynamic advertising landscape. -
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Catalina
Catalina
By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.
OOH Advertising Software Overview
OOH (out-of-home) advertising software is a tool used to manage and track digital out-of-home (DOOH) advertising campaigns. It allows marketers to easily create, deploy, monitor and optimize their DOOH campaigns across multiple channels so that they can maximize the impact of their message on their target audience.
OOH advertising software provides users with the ability to design creative DOOH campaigns from scratch or select from a library of existing templates. The software offers simple wizards for campaign creation, real-time reporting capabilities, analytics for campaign performance measurement, optimization tools for maximizing ROI, and much more. Additionally, most OOH advertising software solutions allow users to easily synchronize their DOOH campaigns with other digital media channels like mobile and social media in order to get the most exposure possible.
With OOH advertising software, it’s easy to determine which locations are performing well and which ones aren’t; this helps advertisers make data-driven decisions about where they should allocate resources in order to get the most ROI out of their ad campaigns. With advanced analytics capabilities offered by many OOH platforms today, insights like average view time per location, as well as click-through rates, can be quickly gathered in order to assess whether an ad campaign is doing its job or not.
Not only does OOH advertising software provide marketers with a powerful way to manage their campaigns but it also helps them remain compliant with increasing regulations around consumer privacy. Many platforms offer features such as facial recognition technologies that provide insight into viewer engagement levels without compromising individual user privacy – enabling advertisers to target ads more effectively while still protecting user data and ensuring compliance with local laws.
Overall, OOH advertising software is an extremely useful tool for marketers looking to maximize the impact of their DOOH campaigns within budget restrictions while staying up-to-date on all relevant laws regarding consumer privacy rights.
Why Use OOH Advertising Software?
- Increased Reach: OOH advertising software is designed to increase visibility and help businesses reach more potential customers by enabling ads to be displayed in multiple locations. This allows businesses to target a larger audience than they may otherwise be able to, increasing their potential customer base.
- Improved Brand Awareness: OOH advertising software helps businesses create awareness of their brand and its products or services. By targeting specific geographical areas through digital display boards, companies are able to capitalize on local trends and create a more engaging experience for potential customers.
- Versatile Advertising Options: With other forms of advertising, businesses need to work within the confines of what they can do with their message, such as radio spots or television commercials. OOH advertising software provides more flexibility for customizing ad campaigns that can involve text, images, video, and audio, allowing businesses to get creative with how they want to engage potential customers while staying true to their core messaging points and objectives.
- Timely Delivery: As opposed to other traditional forms of advertising which require long commitments upfront before any results are seen, OOH advertising software allows for faster turn-around times from concept design onto implementation - meaning that ad campaigns can begin almost immediately after being approved by stakeholders without much additional wait time.
- Cost Efficiency: When compared with other forms of media such as TV or radio spots which often carry high costs associated with production and placement fees among others; OOH marketing solutions have significantly lower upfront costs associated with them mainly because there are no complexity or delivery concerns related like those associated with online platforms (e.g., banner ads).
The Importance of OOH Advertising Software
OOH advertising software is important for businesses because it can help them reach their target audiences in a more effective and efficient manner. With OOH (Out-of-Home) advertising, businesses can promote their products and services to people who are outside of the home. This type of advertising encompasses billboards, bus stops, train stations, and other outdoor areas where people congregate.
By using OOH advertising software, businesses can create advertisements that are tailored to specific locations; this is especially beneficial for companies that want to focus their marketing efforts on a particular geographic area or population segment. For example, they may be able to target people in certain neighborhoods or towns by placing ads in those locations. Additionally, the software allows companies to track metrics related to their OOH campaigns so they can identify what works best for them.
The ability to monitor campaigns also helps with optimization; based on the data collected from the campaign analytics, companies can make adjustments as needed so they’re getting maximum returns from their investments in OOH. Furthermore, with its sophisticated targeting capabilities, OOH advertising software makes it easier for businesses to determine which markets are most likely to respond positively and favorably toward particular promotions.
Finally, since this type of technology is relatively affordable compared to other forms of marketing and advertisement such as radio or television ads, implementing an effective OOH campaign doesn’t have to be an overly expensive or complicated process for companies; it’s an economical solution that provides good ROI while still being highly effective at reaching potential customers. As such, OOH advertising software offers numerous advantages that enable brands and organizations to make better decisions when it comes time to promote their goods turn out more successful ad campaigns overall—making it one of the smartest choices when considering different options available today.
Features of OOH Advertising Software
- Creative Design Tools: OOH Advertising Software provides a range of tools that enable users to create eye-catching ads with minimal effort. With drag-and-drop features and customizable templates, these tools make it easier for businesses to design effective outdoor advertising campaigns within a short timeframe.
- Media Planning: This software enables users to efficiently plan their media campaigns by providing them with updated data about the availability of media outlets in different locations, such as billboards and bus stops. Users can also assess the effectiveness of their outdoor advertising strategies and determine which media sources are best suited for their target audiences.
- Scheduling and Campaign Management: The software allows users to easily schedule campaigns, manage budgets, track competitor activities, modify creative designs or ads on the fly, measure campaign performance, analyze analytics reports in real time, identify target audiences and optimize expenditures according to changing market dynamics.
- Reporting Capabilities: The comprehensive reporting capabilities provided by this software allow users to view detailed overviews of their campaigns’ performances down to each individual ad impression or click rate. This information is invaluable for marketers seeking insights into consumer behavior that they can use for future marketing decisions or investing strategies.
- Targeting Features: With advanced targeting features, OOH Advertising Software can deliver tailored messages based on the location or demographics of potential customers or other desired parameters set by businesses themselves in order to ensure optimum ROI from their investments in outdoor advertising campaigns.
What Types of Users Can Benefit From OOH Advertising Software?
- Advertisers: OOH advertising software can help advertisers create and manage campaigns, track results in real-time, locate open spaces to target their audience, schedule window displays, optimize ad placement, and measure ROI.
- Retailers: The software can enable retailers to understand customer behavior when it comes to physical stores by combining location data with digital insights from web and mobile. It will also provide an understanding of consumer movement within stores and which parts of the store are most popular with customers.
- Print Publishers/Outdoor Media Owners: This software helps outdoor media owners find new venue opportunities for displaying ads on public property or other shared spaces. It also enables them to create interactive experiences using augmented reality; protects their margins through automated operational processes; increases sales with dynamic pricing; and optimizes inventory management for maximum revenue growth.
- Venue Managers: The software helps venue managers maximize space utilization by determining ideal locations for advertisement placement while maintaining safety regulations and aesthetic standards. It allows them to coordinate operations across multiple teams in order to facilitate efficient use of staff time and resources associated with production, installations, maintenance activities etc., as well as enhanced reporting capabilities such as detailed audits or compliance checks.
- Market Research Firms & Data Analysts: OOH advertising software can enable market research firms or data analysts to identify profitable areas for displays as well as monitor consumer response trends over time thanks to the increased granularity of data available due to tracking capabilities embedded within the system.
How Much Does OOH Advertising Software Cost?
The cost of OOH (Out of Home) advertising software can vary greatly depending on the features and capabilities you're looking for, as well as the size of your business. Generally speaking, most full-featured software packages range from a few hundred dollars upwards to several thousand dollars per month or more.
For businesses just getting started with OOH advertising, basic packages may start around $50 per month and provide basic functionality like creating ads, scheduling them in various locations, tracking performance data such as impressions and conversions, and offering customer support. More advanced options may include features such as automated publishing and real-time analytics reporting which could be priced significantly higher.
Additionally, several vendors offer white-labeled enterprise solutions tailored to individual needs which feature comprehensive dashboards for ad campaigns. These tend to cost anywhere between $500 - $2,000 monthly but often come with additional services such as expert consultation and integrations with other ad platforms or third-party services. Ultimately depending on your needs the cost of an OOH advertising software package will vary widely from one business to another so it's important to investigate all your options before deciding on any particular solution for your company.
Risks Associated With OOH Advertising Software
- Security Risks: As OOH advertising software involves handling sensitive customer data and accessing various systems, there is a risk of unauthorized access to confidential information by hackers or malicious actors. It is therefore important to have strong security measures in place, such as encryption and authentication, to protect data.
- Financial Risk: OOH advertisement campaigns require significant investments which may not always result in financial returns commensurate with the expenditure. Therefore businesses should ensure they assess their ROI before committing resources.
- Legal Risks: If an advertisement campaign does not comply with relevant laws and regulations then a business could face severe consequences from regulatory bodies. It is therefore essential to ensure that all advertisements are compliant with local regulations and standards.
- Performance Risk: OOH advertisement campaigns carry the risk that they may not reach their intended target audience or produce desired results due to design errors or technical limitations. This can negatively impact a business’s bottom line if it fails to generate sufficient revenue for the amount spent on advertisement material and services.
OOH Advertising Software Integrations
OOH advertising software can integrate with a wide variety of software, including customer relationship management (CRM) software, analytics and reporting platforms, media buying software, location-based ad targeting solutions, data visualization tools, and content creation platforms. By integrating with these types of software, OOH advertising campaigns can be optimized to target the desired audience based on their location or interests and measure the performance of the campaign in real time. Additionally, CRM integration can allow for better customer segmentation opportunities while analytics and reporting capabilities provide valuable insights into how effective an OOH campaign is. Finally, content creation platforms enable advertisers to create engaging visuals that are tailored for OOH advertisement formats such as billboards or signs.
Questions To Ask Related To OOH Advertising Software
- What type of OOH (out-of-home) media does the software support?
- Does the OOH software provide analytics and reporting capabilities?
- How easy is it to use? Does it come with instructional documentation or training?
- Is the software compatible with other types of marketing platforms, such as CRMs or DSPs?
- What are the security features offered in order to protect data and private information?
- Are there any additional fees associated with using the software, such as integration costs or subscription fees?
- Are there any customization options available for optimizing workflows and automating tasks?
- Does the OOH advertising software offer any insights into purchasing habits, consumer preferences, or trends in location data analytics that can be used to inform campaigns or strategies?
