LMX (Location Media Xchange) Description
The Location Media Xchange is a newly-formed company under the Moving Walls Group. It is an advertising technology firm that uses a multisensor location media viewership approach.
The LMX enterprise software automates all OOH business process from inventory management to connecting with programmatic demand.
LMX is designed to help brands and marketers reach audiences on the move, where they spend their time. LMX gives marketers a platform to profile locations based upon the types of audiences that are in those areas and activate mobile and place-based media, such as digital billboards, to reach them on their offline journey.
The Location Media Xchange Platform offers a number of tools, including an automated booking system and tools for inventory management, content creation, and measurement.