Best Marketing Software for Hotjar

All-in-one web design platform. You can easily collaborate with your customers and team to create, manage, launch, and maintain websites. You can increase your revenue and profit by creating, shipping, and maintaining better websites in a shorter time. A CMS that is industry-leading, designed by web designers for teams who are driven by excellence and efficiency. You can streamline client feedback, team assignments, project files, and team assignments all within one blazing-fast tool.

Botsplash, a B2B, multi-channel conversation platform, connects businesses with their customers through a single web-based platform. Botsplash helps companies increase efficiency, generate more quality leads, and achieve higher sales. Our platform is powered by Machine Learning/NLP modules that allow for automated responses, routing and escalations, as well as live chat or SMS text. It is the perfect combination of live chat and automated bots.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Shopify is a comprehensive commerce platform designed for entrepreneurs and enterprises to launch and grow their retail businesses with ease. Users can build fully customized online stores or use pre-built themes, manage inventory, track orders, and accept payments both online and offline through Shopify POS. The platform provides powerful marketing tools like social media integrations, email marketing, and customer insights to boost sales and loyalty. Shopify also enables global selling with localized storefronts, flexible payment options, and efficient shipping solutions. Developers benefit from extensive APIs and tools to create custom apps, themes, and storefronts tailored to unique business needs. Shopify’s checkout experience converts shoppers 15% better than other platforms and supports millions of daily transactions with low latency. Regular feature updates through Shopify Editions keep merchants at the forefront of e-commerce innovation. Overall, Shopify empowers merchants to sell anywhere, anytime, with a trusted and scalable platform.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Unbounce landing pages can increase conversions. Without the need for developers or technical bottlenecks, you can create, launch, optimize, and optimize landing pages for any campaign. Showing targeted popups or sticky bars to users will increase leads and revenue. Tech bottlenecks can be avoided completely. Any member of your team can create, launch, optimize, and optimize Unbounce landing page, popups and sticky bars. You can easily recreate any mockup, brand concept or logo. You can start from scratch or choose from our collection of fully customizable templates. The Unbounce drag-and-drop builder makes it easy to quickly create landing pages and sticky bars. You can publish landing pages to WordPress and integrate with Google Analytics. Leads will automatically be passed to any email marketing tool. Plans starting at $90/mo with annual billing when you sign up through the link above and get 20% off paid plans! All plans include a 14-day free trial.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Transform your enthusiasm into a source of revenue. You'll find everything necessary to market online courses, webinars, digital downloads, and membership options without the hassle of technology. Podia's course platform encompasses all the essential features you desire, elegantly designed and supported by exceptional customer service. You can host unlimited files, including videos, and provide payment plans, quizzes, drip content, upsells, and more. Sell various digital downloads, such as eBooks, audiobooks, PDFs, cheat sheets, checklists, videos, audio files, and text documents. Simply upload your content, and you're all set to sell it or offer it for free as an incentive to attract leads. You have the flexibility to establish different membership tiers with unique benefits, products, and pricing. Craft posts targeted to specific membership levels or choose to make them public for wider accessibility! Additionally, you can host webinars for your followers, either charging for access or providing them for free to enhance your email subscriber list, with the option to schedule in advance and present them live. This platform truly empowers creators to focus on what they love while building a thriving online business.

Instapage is the world’s most advanced landing page platform, empowering digital advertisers to build conversion-optimized landing pages in minutes. With a vast library of page templates, built-in optimization features, and an award-winning user experience, Instapage makes it easy to build, launch, and optimize conversion-focused landing pages at scale—without a developer.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

Unstack offers a content marketing platform that enables you to quickly develop, assess, and enhance your online presence without requiring coding skills, developers, or unnecessary complications. With a focus on efficiency, it allows you to create stunning websites, landing pages, and blog posts without needing extensive design knowledge. While there are various methods to gather data, Unstack simplifies the process by automating the collection, organization, and analysis of results, making it easier to identify what strategies are effective. Elevate your business by capturing leads, closing deals, and selling products and subscriptions effortlessly. The platform comes equipped with essential pages commonly utilized by businesses similar to yours, giving it a tailored feel right from the start as you incorporate your unique branding and styles. You can begin by modifying the placeholder content on your homepage and then publish your updates to see the changes in real-time. Additionally, Unstack integrates with ten key marketing tools to assist you in tracking your performance and engaging with your audience more effectively, ensuring that you have the resources necessary to thrive in the digital landscape. This all-in-one solution empowers entrepreneurs to focus on growth without the technical hassle.

Smarty is a comprehensive business platform designed to help entrepreneurs and small teams automate operations and accelerate growth using AI and integrated tools. It combines powerful AI features with essential business management functions, allowing users to handle lead generation, communication, and bookings from one place. The platform automates repetitive tasks such as follow-ups, messaging, and customer inquiries through voice and text-based AI systems. Smarty also consolidates multiple tools into a single dashboard, including CRM, content creation, scheduling, and marketing features. This eliminates the need to switch between different platforms, improving efficiency and saving valuable time. The platform offers additional capabilities like funnel building, blogging, and SEO tools to support business growth. Users benefit from a dedicated account manager who helps with setup, strategy, and ongoing optimization. Smarty is designed to be user-friendly, making it accessible even for those with limited technical experience. Its dual approach of AI automation and core business tools allows businesses to scale without increasing complexity. By simplifying workflows and reducing manual effort, Smarty helps entrepreneurs focus on closing deals and growing their business. Ultimately, it transforms how small businesses manage operations and customer engagement.

Easy to use, drag-and drop website builder that allows for professional websites. Ucraft offers a variety integrations and features that will make you website more dynamic while improving user experience. Ucraft offers several pricing plans starting at $10 per month if you pay annually. You can also sign-up for a 14-day trial. Ucraft is a good choice if you are: - A quick solution is needed to build a website in a short time. - You want to design a website that improves user experience and features cool features

Data-driven decisions can optimize your customer journey. If they are focused on what is important, serious eCommerce players can become customer-centric. Omniconvert is a growth tool for serious eCommerce businesses looking to be customer-centric. Talent is what lies behind data. This has been our experience for many years. Omniconvert has helped global eCommerce businesses become customer-centric by using advanced segmentation algorithms and AB testing, web personalization and web surveys. We have delved into data, identified barriers, Xray tech-wise, gained insights, hypothesized and monitored conversions.

Transform your website into a powerful sales machine! Capture valuable user interactions and enhance your sales funnel to boost conversions and revenue without any coding required. Effortlessly connect your analytics and advertising accounts with just a click, allowing them to seamlessly exchange and utilize data. Monitor and communicate customer behaviors between your website and marketing platforms without any coding hassle! Leverage tracking information to refine your marketing strategies and improve your website’s performance in generating sales. With our user-friendly point-and-click tool, you can choose which elements to monitor on your website without the need for continuous code management. After a one-time setup, you can easily duplicate tracking across various platforms such as Google, Facebook, and Twitter, ensuring all channels use the same data for effective campaign optimization and reporting. Create funnel visualizations to quickly spot issues and understand what influences customers at each stage of their journey. Gain insights into both your organic and paid traffic sources, along with the performance of your campaigns on all platforms, giving you a comprehensive view of your marketing effectiveness. By utilizing these features, you will be well-equipped to maximize your sales potential.

SiteSpect is the most popular A/B testing platform and personalization platform. It allows growing businesses to test changes to websites, mobile experiences, and other digital properties. SiteSpect allows you to test and personalize across all aspects of the customer experience, from client-side design to server-side functionality. This will engage your website visitors with the right experience every time. SiteSpect is the most powerful, complete, and easy solution to personalizing and optimizing your customers' experiences. SiteSpect provides unparalleled site performance, scalability and data integrity, security, as well as the ability to optimize every aspect of the customer experience.

Zaraz facilitates the transmission of data from various tools through its backend, consolidating numerous network requests into a single streamlined request. This request is then reformatted to fit the tool's data structure and sent to the server, all without executing any scripts in the user's browser. By replacing cumbersome third-party widgets with a more efficient version that loads initially, Zaraz ensures that the comprehensive tool only activates when the browser is ready for interaction or when the user engages. Additionally, Zaraz postpones the loading of certain tools until the website is interactive, preventing resource competition with the site itself. To guarantee that data collection operates effectively, Zaraz preconstructs the outgoing requests and triggers them if the page closes before the designated delay period concludes. For tools that record sessions, Zaraz compiles everything into a single bundled script by preloading the necessary assets, thus sparing the browser from the burden of making numerous separate HTTP requests. This strategy not only enhances performance but also simplifies the data management process for users.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

Visually is an innovative, no-code platform designed for Shopify that harnesses AI to enhance conversion rate optimization, empowering merchants to test, personalize, and refine every aspect of the online shopping journey. With its intuitive visual editor, users can swiftly adjust any webpage, reposition elements, and initiate A/B tests without the need for coding, facilitating quick design and concept iterations. The platform ensures comprehensive funnel optimization by allowing tests on homepages, product listings, shopping carts, checkout processes, and post-purchase interactions, thus enabling businesses to determine the factors that contribute to improved conversion rates and increased revenue. Visually integrates A/B testing, behavioral targeting, and personalization capabilities into one cohesive system, enabling users to customize experiences according to customer demographics, browsing habits, and product information. Additionally, it provides essential tools for product suggestions, upselling, cross-selling, and refining merchandising strategies, thereby assisting merchants in boosting their average order value while creating a more engaging shopping experience. Ultimately, this powerful platform equips retailers with the resources they need to thrive in a competitive e-commerce landscape.

Improve customer experience Our A/B testing, full stack, and personalization platform give marketers, product teams, developers, and designers the power to increase engagement and conversion. For every type of team, intuitive A/B testing and personalization options. One platform for all of your A/B testing and full-stack personalization needs. Teams can securely leverage data with HIPAA, CCPA and GDPR capabilities. Without affecting performance, you can test copy, design, and entire pages across all channels and devices. There are unlimited variations. Developers are welcome, but not necessary. You can confidently roll out new features. Your mobile apps can be instantly updated. You can run experiments in real time anywhere in your tech stack. Every visitor should have an individual experience. Use AI to deliver relevant messaging and products to every customer, based on Kameleoon Conversion Score.

Kamili is an AI-driven solution aimed at improving website functionality, user navigation, and overall experience by offering straightforward, approachable, and actionable suggestions that require no technical skills. This tool automates user experience analysis on a large scale, simplifies usability assessments, detects negative behavior trends such as frustration clicks, and gives detailed instructions for enhancing SEO, content quality, loading speed, and usability in just a matter of minutes. Simply input your website's URL, set your objectives, obtain a tailored action plan, and witness immediate improvements. Users are treated to an aesthetically pleasing interface that provides in-depth, context-sensitive insights, enabling founders, designers, product managers, and agencies to refine conversion rates and user experience without any guesswork involved. Kamili seamlessly integrates through scripts or Hotjar recordings and safeguards user information by not retaining any data. Additionally, it supports multiple languages and accelerates the implementation of UX strategies, achieving results at twice the speed of conventional consulting methods, positioning itself as a comprehensive AI assistant focused on user experience. Furthermore, its innovative approach ensures that teams can make data-driven decisions swiftly, enhancing their overall workflow efficiency.

Social&Loyal is an interactive loyalty platform designed to engage and activate a brand's audience across various channels. By facilitating the movement of traffic between product packaging, websites, social media, and marketing initiatives, you can effectively expand your customer base. Foster a sense of community and loyalty through enticing promotions, activities, rewards, levels, gamified experiences, and tailored communications. Additionally, collect vital customer data and transform it into actionable insights that can enhance your marketing strategies both within our platform and beyond. Users can connect with your personalized Loyalty Club, take part in enjoyable activities, and earn rewards, making the experience straightforward and enjoyable! Our software is packed with features that allow you to launch campaigns in a matter of minutes, boost referrals and social sharing, all while gaining valuable insights into user behavior to refine your approach further. This seamless integration of engagement and data analysis ensures that you stay ahead in today’s competitive market.