Best Marketing Automation Software of 2025

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results.

ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.

We make it easier for e-commerce companies to compete. Our AI acts as a team of expert marketers, helping you to grow your brand and increase sales. AdRoll's growth marketing platform will help you build a brand that customers love, turn more customers into customers, and increase customer loyalty. AdRoll is a growing network of over 37,000 brands. Find more people who will fall in love your brand. Our proprietary AI and advanced audience targeting combine to create awareness and drive new site traffic. Inspire action through ads, email, or your online store. Combine what you know about customers with our over 1.2 million shopper profiles to find items they will love and buy. To drive growth, go beyond customer acquisition and leverage your customer relationships. Personalized cross-channel experiences that are relevant and personalized will increase loyalty and lifetime value (LTV).

Streamlining online advertising has never been simpler. Increase your customer conversion rate by 60% while reducing costs by 10%. WordStream is here to support your small business in achieving these goals. Our tailored software and services are specifically designed for small to mid-sized enterprises, enabling them to achieve significant outcomes from their online advertising efforts. Enhance your agency's capabilities, empower your team with knowledge, and foster robust growth in online advertising for your clients using our innovative solutions. How does your Google Ads performance compare to your industry's competitors? Discover the impressive features of WordStream's award-winning software and the expertise of our dedicated team. While keyword research can often feel overwhelming, our complimentary tool simplifies the process, allowing you to easily identify essential keywords that will drive traffic through both SEO and PPC strategies. Additionally, LocaliQ provides tech-driven marketing solutions aimed at helping you attract, convert, and retain a larger customer base effectively. Don't let marketing challenges hold you back; let us help you elevate your business to new heights.

Madgicx, a super-app for Meta ads, helps E-commerce businesses run advertisements using predictive AI. It also scales creative production through generative AI and maximizes ad ROI.

ADXL is a digital marketing platform that automates campaigns across Google, Facebook and Instagram. It utilizes cutting-edge AI algorithms that provide advanced strategies to maximize sales and leads while minimizing time and costs. Businesses can target customers wherever and whenever they are most likely convert, which makes it stress-free. ADXL offers centralized instant leads, AI-optimized copy, automated targeting across all channels, and automated retargeting. ADXL offers multiple pre-optimized campaign types that allow for brand awareness, selling online and generating leads. ADXL automates website tracking management without any technical support, making it easy to track and analyze campaign performance.

Aitarget Tech is a social platform that allows you to create personalized videos and dynamic ads at scale. We offer software and managed services for tech clients who want to increase user acquisition and conversion. These are our key areas: - Ad performance - Feed management - Creative testing and scaling We are able to achieve results by sharing our strategic vision and running campaigns like professionals. We have a track record of success in working with large and medium-sized brands and agencies. We have partnered with Joom and Autodoc, 12 Storeez and Kaspersky, iProspect and Adidas.

Solomoto serves as a digital platform tailored for small to medium-sized enterprises, equipping them with user-friendly tools to enhance their presence across web, social media, and mobile platforms. Our suite of tools has been proven to boost efficiency for numerous clients, making it a reliable choice for business growth. Interested in seeing the results for yourself? Give it a shot! We provide pre-designed templates and widgets that you can easily modify to fit your unique business goals. Establishing an online store has become incredibly straightforward—just integrate it into your website and start receiving payments instantly. Our convenient post scheduler automates your social media updates, allowing you to "set it and forget it," ultimately freeing you from repeated logins. Additionally, we refresh our library of ready-made content daily, ensuring you have access to the resources you need for success. You can launch advertising campaigns across Facebook, Instagram, and Google simultaneously, all while monitoring their performance from a single dashboard. Take advantage of our intuitive ad creation wizard and curated ad suggestions to optimize your marketing efforts! With Solomoto, managing your business online has never been simpler or more effective.

Avoid purchasing leads and instead focus on cultivating relationships. The most valuable opportunities arise from your existing network. Establish a solid reputation, keep your pipeline full, and effortlessly generate new business. Time is a valuable resource, and while other marketing platforms may require extensive training, often taking up to 30 hours, OutboundEngine allows you to start effectively within just one hour. Furthermore, this efficiency continues to save you time consistently every week and month. Rather than simply providing a tool, we handle your marketing needs entirely. Our team creates high-quality, timely, and industry-relevant content that positions you as an authority and enhances your online presence. We ensure your business reaches the appropriate audience every time by utilizing the most effective marketing channels. Plus, you can track engagement with your content and respond promptly using personalized templates available through our convenient mobile app, making engagement effortless. Ultimately, this approach allows you to focus on what truly matters while we manage the marketing intricacies for you.

The advertising platform developed by Facebook and Google is tailored for organizations with multiple locations. We understand the obstacles that franchises, retail chains, restaurants, and other multi-branch enterprises encounter when it comes to crafting, executing, and evaluating digital marketing campaigns. The Brand Amplifier is specifically created to meet the requirements of both corporate headquarters and local markets, ensuring enhanced outcomes for the entire organization. Launch national campaigns that are automatically tailored and fine-tuned to fit each of your local outlets. Facilitate the involvement of local teams in campaigns to tap into previously unnoticed advertising funds, thereby boosting the overall marketing budget for your brand. With locally-optimized search and social media advertising, you can attract more leads that ultimately translate into a larger customer base. Empower local teams to manage their own targeted social media and search campaigns while ensuring brand integrity and high standards are upheld. Track both national and local performance metrics per campaign, including leads generated, cost-per-click, cost-per-lead, and return on investment, to gain comprehensive insights into your advertising effectiveness. This holistic approach not only maximizes advertising efficiency but also drives growth across all locations.

Embedded digital advertising technology empowers users with advanced marketing tools tailored for CRMs, portals, marketplaces, and multi-location brands, enabling them to transform data into substantial revenue streams. By 2023, eMarketer anticipates that the digital advertising market in the USA will surpass $201 billion, and Evocalize's technology paves the way for businesses to harness this lucrative opportunity. The combination of the data and intent signals gathered by your application, along with the Evocalize platform and its self-service user interface, equips users to execute complex, data-driven advertising campaigns across major platforms like Facebook and Google. This approach offers marketing infrastructure as a service, ensuring that Evocalize has delivered over 5 billion impressions, which demonstrates the reliability and scalability necessary for providing top-notch online marketing solutions to users. The embedded platform accelerates time to market with its white-label solutions designed for seamless native integration, and developers can leverage our APIs to create customized user interfaces built on our robust infrastructure, making it possible to tailor the advertising experience to meet specific needs.

Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.

Effectively utilizing every dollar in a social media advertising campaign can be quite a task. What is the appropriate budget? How can you identify your target audience? And how can you assess whether you're achieving optimal returns on your advertising expenditure? To assist you in seamlessly integrating social media advertising into your overall strategy, we have developed a comprehensive Social Ads Toolkit in collaboration with AdEspresso, designed to facilitate the creation of successful social ads, optimize your ad budget, and enhance lead generation through social platforms. This toolkit features insights on transforming social media into a lead generation powerhouse and evaluating the effectiveness of your lead acquisition strategies. Additionally, it offers guidance on implementing budget-friendly and impactful social media advertising, utilizing insights from your organic social media performance to influence your paid campaigns. If you're in search of creative ideas for your ads, kick off your next social advertising initiative with access to over 600 meticulously curated Facebook ad examples that can spark inspiration.