Pega Marketing Description
Instead of sending outbound offers, you can deliver personalized, one-to-1 engagement marketing to existing customers. Pega's next best-action approach to marketing optimizes your messages by balancing sales, service, risk and retention in real-time. Marketers can differentiate customers more effectively and increase their potential for growth. Pega's next best-action strategies help ensure that every customer is targeted with the best action to grow your bank's share. To be truly effective, next-best-action strategies need to go beyond your transaction and customer data. Real-time integration with Equifax, Hadoop, Cassandra and Hadoop services allows for rich data streams to enrich your strategies as well as expand your customer view.
Integrations
Company Details
Company:
Pegasystems
Year Founded:
1983
Headquarters:
United States
Website:
www.pega.com
Media
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Product Details
Platforms
SaaS
Type of Training
Documentation
Live Online
Customer Support
Phone Support
Online
Pega Marketing Features and Options
Marketing Automation Software
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking