Pega Marketing Description
Instead of sending outbound offers, you can deliver personalized, one-to-1 engagement marketing to existing customers. Pega's next best-action approach to marketing optimizes your messages by balancing sales, service, risk and retention in real-time. Marketers can differentiate customers more effectively and increase their potential for growth. Pega's next best-action strategies help ensure that every customer is targeted with the best action to grow your bank's share. To be truly effective, next-best-action strategies need to go beyond your transaction and customer data. Real-time integration with Equifax, Hadoop, Cassandra and Hadoop services allows for rich data streams to enrich your strategies as well as expand your customer view.
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