Best Marketing Attribution Software for X (Twitter)

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

You have complete control over your traffic. Track every event and intelligently share your leads. All this, in one user-friendly interface with the easiest API Integration you could imagine. Our unique proactive leads splitting system and distribution system will allow you to take control of your traffic and maximize your potential. You can re-distribute leads efficiently and create a sustainable revenue stream. Connecting to clients has never been easier thanks to our dozen of integrated partners. For seamless integration, take advantage of our ready-to-use and already-in place technologies. In less than a day, you can create and manage your network and connect to our system as a advertiser. Our API is simple and designed to allow seamless integration without any heavy-duty development or risk.

Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Branch helps digital brands grow. Branch offers enterprise-grade solutions that increase user engagement and provide holistic measurement and analysis of marketing effectiveness across all channels, devices, and platforms. Trusted by the top-ranked apps to increase efficiency, revenue and profitability, the industry-leading mobile measurement platform and deep linking platform. Branch is the best mobile use Branch. Performance improvements across all channels, including email, ads, web, and mobile. Branch manages all the complexity so that your links work on every platform and channel. Branch's strong link matching ensures that your users are delivered exactly where they want them to be. Branch offers seamless experiences that increase performance across all channels, from deep linked reengagement ads to email and web campaigns that seamlessly continue the journey after users pause to download your app.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Converge helps improve online store ad performance, attribution accuracy and conversion rates through better tracking. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Converge tracking eliminates the need for third-party pixels or attributions, as reporting is done in-platform. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Track subscriptions, POS purchases, upsell orders, and more outside of your website. Track all important events automatically, including the steps of your checkout.

To prove marketing impact, you need accurate and aligned data from multiple tools. In a complex stack of marketing tools, with team silos, and a marketing mix that is constantly evolving, there are inconsistencies arising from different naming conventions. Accutics is your unified data language that delivers clear and reliable marketing insight to drive your business. Marketing tracking is created collaboratively. Accutics makes sure that campaign creators and activation teams can always access and apply the latest version of taxonomies on any platform. Simple workflows for standard data without complexity. For marketing and cost analyses, it is necessary to have a variety of data across different platforms. Forbes estimates that 80% is spent cleaning data. In other words, the race is over even before the data arrive. Accutics allows you to skip the manual work and jump right into connected, standardized and harmonized data.