Best Marketing Attribution Software for Salesforce

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

You have complete control over your traffic. Track every event and intelligently share your leads. All this, in one user-friendly interface with the easiest API Integration you could imagine. Our unique proactive leads splitting system and distribution system will allow you to take control of your traffic and maximize your potential. You can re-distribute leads efficiently and create a sustainable revenue stream. Connecting to clients has never been easier thanks to our dozen of integrated partners. For seamless integration, take advantage of our ready-to-use and already-in place technologies. In less than a day, you can create and manage your network and connect to our system as a advertiser. Our API is simple and designed to allow seamless integration without any heavy-duty development or risk.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

CaliberMind empowers B2B marketing professionals to maximize revenue growth and pipeline optimization by providing the insights they need. Integration of your entire tech stack with CRM gives you easy access to marketing ROI. It's easy for your team to advocate for the tools they need to be successful when early funnel activity can be linked to sales productivity. These insights make marketing's contribution to the organization easy. It should be easy to predict marketing revenue. Marketers have two dozen tools in their marketing tech stack. Instead of making insights more clear, it is difficult to combine information. See how our customers use real-time insights for the right message to the right people at right times. Marketers spend too much time looking through tons of data to find out what happened in the last quarter. Trend data is easy to read and can be used to correct any gaps in pipeline for the next quarter.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

Unmatched visibility into marketing performance allows you to prove and improve your impact. What's working and what's not? Every marketer must be able answer this question. It's for this reason that every B2B team needs revenue-attribution. Adobe Marketo Measure provides marketers with unmatched insight into their impact on the bottom-line. With attribution that accurately measures every touchpoint of the customer journey - digital and offline, paid or organic, marketing and sale - identify the channels and campaigns that deliver the highest revenue and ROI. Adobe Marketo Measure connects and unifies disparate data so you can spend less time on tedious tasks and more time on insights. Get accurate data, without the hassle of broken spreadsheets or duplicate conversion counting. There is no one-size-fits-all solution when it comes to attribution modeling.

You can get real-time visibility to your data and automatically determine the business impact of every marketing activity. This will allow you to optimize your budget allocation for the most effective channels. Centralize your data Connect your CRM to marketing automation All the other tools you use in your marketing stack. Combine your performance and cost data into one, centralized view. Real-time visibility to your marketing Plans, investments, performance, and goals.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

ORM offers a cloud-based solution that is easy to use and leverages ORM’s deep expertise in Optimization, Statistical Analytics. ORM offers cloud-based solutions that enhance the sales and marketing functions of a company. Optimized Sales Management or Optimized Marketing Management are two solutions that can be used to optimize sales and marketing. Both solutions provide predictive analytics and optimization, as well as enhanced report and data analysis capabilities. All solutions have a common theme: a minimum cost savings of between 5% and 15%, and significantly improved reporting and data management. ORM Technologies is the only platform that provides clear and specific action plans to help you increase revenue. It's like having your own data scientist.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

We have thousands of SaaS companies that we work with, so we understand how data can be scattered across different software. HockeyStack is the only way to connect all your data. Find out what your customers are doing on your website and how your product is being used. You can use our filters and/or the search engine to find exactly who you are looking for. To see the counts for each time point, hover over the chart. If you select a single date range, the data points will show every hour. The data points will show each day if the date range is between one day and one month. If the date range exceeds a month, data points will show each month. The sources table divides sessions by referrer and UTM campaigns. This table shows the UTM parameters used to track ads.

Get the most detailed, automated, robust attribution data for optimizing marketing performance right out of box. Do not use a homemade solution to determine your ROI. You need dedicated attribution, you need rampmetrics. Capture the 80-90% you're not using. Move away from the minutia to the marketing. You'll have all the information needed to make informed decisions. Rammetrics collects data in multiple layers and verifies both online and off-line content to provide the most automated conversion tracking available. Install a script on your landing page or webhooks and rampmetrics will track conversions automatically, monitor data and identify mistakes. It will also analyze your entire funnel. After rampmetrics analyses your entire funnel and related activities you will receive up to 400x multi-dimensional data which can be configured in customizable views.

We empower high-performing go-to-market teams™. Transform the way your company generates revenues. Terminus is for sales and marketing professionals who care more about generating revenues than generating leads. Terminus' Data Studio is the foundation of Terminus. You can use this data studio to quickly understand and prioritize the right targets using firmographic, intention, engagement, psychographic, and relationship data. Terminus allows you to send personalized messages to the right audience, no matter where they may be. You can create consistent experiences across all channels, including chat, email, social advertising, chat, and email personalization. Terminus seamlessly pulls together all your account data to keep your go-to market teams aligned, from the first touch through renewal and expansion. Automate sales to alert them to meaningful engagements, centralize information about accounts, and provide better pipeline prediction to help accelerate opportunities.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Converge helps improve online store ad performance, attribution accuracy and conversion rates through better tracking. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Converge tracking eliminates the need for third-party pixels or attributions, as reporting is done in-platform. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Track subscriptions, POS purchases, upsell orders, and more outside of your website. Track all important events automatically, including the steps of your checkout.