Best Marketing Analytics Software for Salesforce Marketing Cloud Intelligence

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

Measure consumer attention across all channels, devices, and platforms with Oracle Moat. A measurement suite designed for today's media professional. A complete suite of solutions to help you reach potential customers, grab consumer attention, and drive results for your clients, partners, and business. Connect disparate data across TV and online to ensure that you reach the right audiences and get a complete view of your prospects. Advanced metrics allow you to measure consumer engagement beyond the standard verification. They help you determine if people pay attention to your message. You can measure the effectiveness of your ads and the business outcomes that your dollars are achieving to understand the impact of your advertising spend.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

Flashtalking is the world's leading independent global ad server. It is ideal for advertisers who value data control and want to seperate media sales and delivery. Flashtalking's creative management tools allow advertisers to personalize at scale through activating feeds or data with Decision Trees. This creative decisioning interface allows them to activate feeds and data. Advertisers can reach their customers with one-to-one messaging through our native identity solutions and integrations to leading identity partners. Flashtalking's advanced analytics and reporting platform give advertisers a complete view of customer journeys and provide actionable insights.

The platform gives you the tools to discover the causality behind your marketing activities without requiring any user-level data. Your measurement should be continuous if your advertising is on. Find the incremental value across digital advertising channels, TV, and influencers. You should not make bid changes that result in no additional traffic. You should identify marketing activities that cannibalize your organic user base and/or pay marketing. INCRMNTAL works well for marketers. We don't make marketers do the work. Our platform uses marketing data to measure campaigns and channels, while they run unaffected. Old School Incrementality measurement required you to stop your campaigns within a country or create control groups. Our platform doesn’t require you to do anything else to determine if your activity was incremental or not.