Best Marketing Analytics Software for Outreach

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.