Best Marketing Analytics Software for Microsoft Advertising

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

Unify your data. You can create beautiful, insightful reports and presentations that will help your business compete, thrive, and grow. Accelerate campaign optimization, lead generation and conversion for each sales and service location. Your advertisers will be delighted and your analytics team will not be burdened. Our customizable dashboards and reports make cold data engaging. Automation can reduce marketing data chaos. Securely collect, harmonize and store data. NinjaCat is powered with a transformational data engine that enables unified digital marketing analytics, automated reports, and campaign optimization. Digital marketing data is becoming more critical and difficult to manage. It is scattered across many channels and platforms with their own analytics features, making a holistic view of digital market performance difficult.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

TrueNorth breaks down your growth strategy into monthly milestones, so you can achieve your goals. Connecting your data will improve the accuracy of your projection and allow you to track your progress against it. TrueNorth puts your projected metrics in the forefront of your marketing plan, where they are most important: Where you decide what to do next. It's easy to come up with new ideas. Focusing on the right ideas is what separates successful teams. TrueNorth streamlines this process. Get the data insights to help you demonstrate marketing impact. Take better strategic decisions in order to achieve your growth goals. Asking quality questions is the first step to finding your most impactful ideas. TrueNorth makes it easy with Ideation Sessions, rapid, async brainstorms. Marketing experiments should be judged on their merits, without regard to who or where the experiment came from.

Get actionable insights to help you build your D2C brand. Personalized. 360deg view. No engineering required. In one click, integrate your marketing data. All data can be analyzed within the app. Real-time detection of anomalies and smart insights. All your marketing data can be integrated in one click. No more tedious spreadsheets with 10 tabs. All your marketing data sources can be centralized in one click. All major D2C connectors are supported. We take care of everything for you, so there's no need to set up a data-pipeline. Instantly calculate and analyze all your KPIs. We have created pre-defined dashboards that allow you to visualize important metrics that will help you monitor and grow the store, such as Customer Acquisition Cost, Lifetime Valuation, and Retention Cohorts. You can personalize the charts with your own metrics definitions. Our team can customize all charts by using SQL language.

You can see what's happening with real-time, multi-channel analytics. This is streamlined in easy to follow dashboards. Visually track your business's growth against customizable date ranges. You will find paid metrics for social and search. This will allow you to quickly compare, judge, and pivot to make sense out of every cent. Instant audience insights, from Top Pages to Search Queries. You can increase website traffic and intent and create beautiful, business-ready highlights. You can increase your voice share by using tools that track industry competitors and brand-relevant conversations. To build deeper relationships with customers, you must respond quickly and consistently. Monitor customer sentiment and quickly respond to feedback and questions across all social media channels. Simpler community management by having one view of all social posts and a click-through to live respond.

TrueProfit offers powerful calculations and automated profit analysis for Shopify merchants. To make data-driven business decisions, you need to know exactly how much you make. Shopify allows you to track your financial metrics at any given time. This app lets you see your profit and costs in real-time, regardless of how many Shopify stores you have. Set up your cost structures in TrueProfit web application. We will instantly sync all your data to this mobile app. Be free from worries. Our dedicated CS team will quickly and efficiently solve your problems. A centralized dashboard gives you a view of the performance of your business.

Datahive360 is the unified data management tool for data-driven marketing, digital analysts, CMOs and marketing teams. We believe in the power data-inspired marketing where organizations can explore, share and unlock the value from data. To realize this vision we are pioneering marketing middleware, with Datahive360. This platform allows marketers to automate data extraction, unification and consolidation in a single location. Our goal is to help marketers leverage the power of data to improve marketing performance. Datahive360 was designed as a low code data management platform, which offers unified and business-ready data without requiring any technical expertise. Datahive360 automatically harmonizes and merges advertising, analytics and CRM data, as well as any other 3rd-party data, for reporting, automation and data warehousing.

Markets change. Pivot your marketing plan faster. Uptempo allows you to plan, spend, and execute quickly. Uptempo's enterprise-level marketing operations suite allows teams to move at an unprecedented pace and change direction as market conditions dictate. Uptempo is the most trusted SaaS provider of scalable and effective marketing operations management solutions. Uptempo provides enterprise marketers with the visibility, control and agility they need to optimize their marketing operations. Uptempo simplifies the complexity of multi-national marketing campaigns, budgets, team workflows, and allows companies to collaborate across cultures, borders, and silos in order to maximize efficiency and increase value. Independent research firms recognize Uptempo's leadership in marketing operations. Uptempo is a combination of BrandMaker and Allocadia. It was created by a bold vision to help marketers lead with confidence and love what they do.

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Create reports easily and have them automatically updated in Google Sheets. Data can be automatically fetched from Google Ads and Facebook, Google Analytics, Google DV360 (Google Search Console), DCM, Microsoft Advertising Criteo, YouTube, BigQuery, Microsoft Advertising, Google Search Console. DataSlayer does not have access to any of your Gsheets data or other information stored on your computer or in the cloud. Google servers store all of your spreadsheets and API information. DataSlayer does not store or pass any information. Dataslayer Enterprise includes a dedicated Account manager with expertise in performance marketing. Dataslayer for Google Sheets allows you to import campaign data from Facebook Ads, TikTok Bing, Google Ads DV360 Google Analytics and more. Automate your reports and save time by importing your data in minutes.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Microsoft Advertising now offers a new platform called Digital Marketing Center. This is a Microsoft Garage project. DMC helps small- and medium-sized businesses manage their digital marketing on top social media platforms, including Google Ads, Facebook and Twitter.

ASK BOSCO® is an AI-powered platform for Marketing Analytics that brands, agencies and retailers can use. Our cutting-edge algorithm integrates your marketing data seamlessly to create customized dashboards that give you a comprehensive overview of your marketing performance. ASK BOSCO's® easy-to-use user interface allows you to quickly gain valuable insights, make data-driven decision, and optimize your digital marketing spend. You can even forecast your future online campaigns up to 96% accurately.