Best Marketing Analytics Software for Google Cloud BigQuery

Cognos Analytics with Watson brings BI to a new level with AI capabilities that provide a complete, trustworthy, and complete picture of your company. They can forecast the future, predict outcomes, and explain why they might happen. Built-in AI can be used to speed up and improve the blending of data or find the best tables for your model. AI can help you uncover hidden trends and drivers and provide insights in real-time. You can create powerful visualizations and tell the story of your data. You can also share insights via email or Slack. Combine advanced analytics with data science to unlock new opportunities. Self-service analytics that is governed and secures data from misuse adapts to your needs. You can deploy it wherever you need it - on premises, on the cloud, on IBM Cloud Pak®, for Data or as a hybrid option.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Reports Your Customer Will Love Juicebox takes the pain out of producing data reports and presentations—and you’ll delight customers with beautiful, interactive web experiences. Design once, deliver to 5 or 500 customers. Personalized to each. Modern, interactive charts that tell a story – no coding required. Build with simple spreadsheets, or connect to your database. Imagine if PowerPoint and Tableau had a baby 👶 — and it was beautiful! 😍 Save Time. Build once, use often. Whether you need to present similar data across time, customers, or locations, no need to manually recreate the same report. Design Like a Pro. Our built-in templates, styling themes, and smart layouts will ensure your customers get a premium experience. Inspire Action. Data stories go beyond traditional dashboards and reports. Our connected data stories enable guided flow and interactive exploration.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

Integrate the metrics you require into your favorite data visualization, analysis, spreadsheet, or database tools. You can save time by skipping manual data collection and logins. Avoid custom development costs. To automate the metrics that you need, use a Power My Analytics data center. Your hub can connect to a variety of sources, allowing you to consolidate marketing data into integrated dashboards and reports. Data is your power! Power My Analytics is your trusted sidekick. You'll be able to focus more on your work and all the metrics that you need to create insightful reports for your clients and boss. You can automatically collect data from more than 35 marketing-related platforms. Integrate with the most popular tools for data visualization, analysis, spreadsheets, or databases. Reduce time by avoiding manual data collection.

You can take control of your product analytics and self-service optimization using no-ETL integration. Your data is not yours. Blackbox solution processes your data, hiding how metrics are calculated. Your insights are impossible to reconcile because of siloed analytics practices. No retrospective analysis, no data backfill. Communication gaps and delays can be caused by non-exploratory, self-service analytics. Kubit's no ETL platform integrates directly with your existing data model, allowing self-service product analytics that drive engagement and improve retention. Templates that are ready-to-use for query, funnel and path, retention, as well as cohort analyses. This template is for product people who want to quickly explore data and find insights. Kubit connects directly to your cloud data warehouse without the requirement for SDK or ETL jobs. We make the most of the rich data model that you already have. Our machine learning-based algorithms can quickly detect anomalies and provide answers.

You can automatically ingest your marketing data into any cloud file storage or data warehouse of your choice, such as BigQuery and Snowflake, Redshift and Azure SQL, AWS S3, AzureData Lake, Google Cloud Storage, and our fully managed ETL pipelines. Our hosted marketing data warehouse integrates all marketing data and provides ad insight, cross-channelattribution, content insights and competitor Insights. Our customer data platform enables a single view of the customer and their journey by allowing identity resolution across all data sources in real time. Electrik.AI, a cloud-based marketing software and full-service platform, is cloud-based. Electrik.AI's Google Analytics hit data extractor enriches the hit level data sent by the website or application to Google Analytics and periodically ships it to the desired destination database/data warehouse/file/data lake.

Datahive360 is the unified data management tool for data-driven marketing, digital analysts, CMOs and marketing teams. We believe in the power data-inspired marketing where organizations can explore, share and unlock the value from data. To realize this vision we are pioneering marketing middleware, with Datahive360. This platform allows marketers to automate data extraction, unification and consolidation in a single location. Our goal is to help marketers leverage the power of data to improve marketing performance. Datahive360 was designed as a low code data management platform, which offers unified and business-ready data without requiring any technical expertise. Datahive360 automatically harmonizes and merges advertising, analytics and CRM data, as well as any other 3rd-party data, for reporting, automation and data warehousing.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

Create reports easily and have them automatically updated in Google Sheets. Data can be automatically fetched from Google Ads and Facebook, Google Analytics, Google DV360 (Google Search Console), DCM, Microsoft Advertising Criteo, YouTube, BigQuery, Microsoft Advertising, Google Search Console. DataSlayer does not have access to any of your Gsheets data or other information stored on your computer or in the cloud. Google servers store all of your spreadsheets and API information. DataSlayer does not store or pass any information. Dataslayer Enterprise includes a dedicated Account manager with expertise in performance marketing. Dataslayer for Google Sheets allows you to import campaign data from Facebook Ads, TikTok Bing, Google Ads DV360 Google Analytics and more. Automate your reports and save time by importing your data in minutes.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

Discover the nuance of trends by following a journey of guided data analytics questions. Self-service data analysis empowers your stakeholders. Give them the power to access and analyse the data they require, whenever they need it. Self-service analytics solutions can increase efficiency, reduce IT dependency, and help you make better data-driven decisions. Athenic AI can answer your questions by connecting to data in a database or data warehouse, or even an application such as a CRM or ERP platform. You don't need to know SQL or to hire a business analyst. Athenic is built to be able translate natural language into SQL queries. We've even added the ability to give the AI context in natural languages.

Platform for customer intelligence data that helps brands analyze user behavior across multiple channels. Analyze data quickly and accurately. AI and ML solutions can help you identify customer behavior patterns to make informed decisions. B2Metric integrates with a wide range of sources, including databases that you use most often. Optimize your retention strategy by predicting churn in customers and taking preventive action accordingly. To enable targeted marketing, categorize customers based on their characteristics, behaviors, and preferences. Optimize marketing strategies by leveraging data-driven insights. This will improve performance, target, personalization and budget. Optimizing touchpoints and tailoring your marketing efforts will help you provide unique customer experiences. AI-based marketing analytics to reduce user churn and increase growth. Advanced ML algorithms can identify customers at risk of churning and develop proactive retention strategy.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

The platform gives you the tools to discover the causality behind your marketing activities without requiring any user-level data. Your measurement should be continuous if your advertising is on. Find the incremental value across digital advertising channels, TV, and influencers. You should not make bid changes that result in no additional traffic. You should identify marketing activities that cannibalize your organic user base and/or pay marketing. INCRMNTAL works well for marketers. We don't make marketers do the work. Our platform uses marketing data to measure campaigns and channels, while they run unaffected. Old School Incrementality measurement required you to stop your campaigns within a country or create control groups. Our platform doesn’t require you to do anything else to determine if your activity was incremental or not.

To prove marketing impact, you need accurate and aligned data from multiple tools. In a complex stack of marketing tools, with team silos, and a marketing mix that is constantly evolving, there are inconsistencies arising from different naming conventions. Accutics is your unified data language that delivers clear and reliable marketing insight to drive your business. Marketing tracking is created collaboratively. Accutics makes sure that campaign creators and activation teams can always access and apply the latest version of taxonomies on any platform. Simple workflows for standard data without complexity. For marketing and cost analyses, it is necessary to have a variety of data across different platforms. Forbes estimates that 80% is spent cleaning data. In other words, the race is over even before the data arrive. Accutics allows you to skip the manual work and jump right into connected, standardized and harmonized data.