Best Marketing Analytics Software for Adform

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Create reports easily and have them automatically updated in Google Sheets. Data can be automatically fetched from Google Ads and Facebook, Google Analytics, Google DV360 (Google Search Console), DCM, Microsoft Advertising Criteo, YouTube, BigQuery, Microsoft Advertising, Google Search Console. DataSlayer does not have access to any of your Gsheets data or other information stored on your computer or in the cloud. Google servers store all of your spreadsheets and API information. DataSlayer does not store or pass any information. Dataslayer Enterprise includes a dedicated Account manager with expertise in performance marketing. Dataslayer for Google Sheets allows you to import campaign data from Facebook Ads, TikTok Bing, Google Ads DV360 Google Analytics and more. Automate your reports and save time by importing your data in minutes.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

The benchmark reports from Meetrics serve as a reference point for the online sector when it comes to branding campaigns' viewability. Meetrics publishes a quarterly overview that includes key figures and recent developments. Meetrics is Europe's leading provider of ad verification. We help you increase the success rate of your digital branding campaigns by calculating it. Viewability Check can help you determine how visible your branding campaign really is. Audience Verification is used to determine if your target audience is suitable for your advertisement. Ad Fraud Prevention is used to detect and prevent fraudulent behavior. Brand Safety can be used to verify that the environment in which your ad appears is consistent with your brand. Meetrics calculates the viewability of each impression and measures the visibility for display and video ads. All KPIs can be viewed in the Meetrics Dashboard or exported as Excel reports.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

To prove marketing impact, you need accurate and aligned data from multiple tools. In a complex stack of marketing tools, with team silos, and a marketing mix that is constantly evolving, there are inconsistencies arising from different naming conventions. Accutics is your unified data language that delivers clear and reliable marketing insight to drive your business. Marketing tracking is created collaboratively. Accutics makes sure that campaign creators and activation teams can always access and apply the latest version of taxonomies on any platform. Simple workflows for standard data without complexity. For marketing and cost analyses, it is necessary to have a variety of data across different platforms. Forbes estimates that 80% is spent cleaning data. In other words, the race is over even before the data arrive. Accutics allows you to skip the manual work and jump right into connected, standardized and harmonized data.