Best Market Research Software for Small Business

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

resonio, a market research company with over 6 million freelancers in the world, is a leader in market research. With resonio anyone can conduct market research quickly, easily, and affordably. The app includes a comprehensive, but easy-to use survey creation tool, a large pool of international survey participants, automated reporting, and real-time tracking results.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

SurveyLab is online survey software that can be used by Customer Experience, Marketing, Human Resources, or Digital teams. It is used by over 85,000 customers in 65 counties. It offers real-time feedback, multiuser, and multi-language support as well as advanced analytical tools, branding and integration. System offers full support for Customer Satisfaction Surveys (NPS, CES), Market Research, 360 Feedback and Employee Satisfaction.

QuestionPro is a leader in the online survey software space, approved by over 96% of reviewers online. This software helps you create, send, and analyze online surveys, forms, quizzes, and polls. Additional features let you further customize your survey experience and conduct advanced analyses. And for the times when you need a hand, QuestionPro is always available to help with industry leading 24 X 7 LiveChat for all users. QuestionPro contains 4 product editions - Essentials (the free forever version), Advanced (for single users), Team (for collaboration), and Research (with all premium features). Additional QuestionPro products exist as well for CX, Workforce, and more. Our survey tool contains hundreds of off-the-shelf surveys for you, plus 38+ question types to help you create the perfect questionnaire. After creation, you can then distribute the survey through numerous channels and methods to respondents, such as email, integrated pop-ups, SMS, and social sharing. With over 10 million users across 100 countries, QuestionPro is the survey partner of choice for Fortune 100 companies, academic institutions, small businesses, and individual researchers for 17+ years running.

Alchemer provides the ideal customer, market, and employee feedback solution for any company that has outgrown SurveyMonkey or doesn't want the expense and complexities of Qualtrics. The Alchemer Platform is the fastest, easiest, most effective way to close the feedback loop with your customers and employees. Now you can collect the best feedback with Alchemer Survey and Alchemer Mobile and close the loop with Alchemer Workflow.

SurveyOL is professional, efficient, and simple. It provides cutting-edge feedback and communication technology that was once only available to large companies. You can choose from many question types, including multiple choice, image choice, dropdown, textbox, comment box, NPS, star rating, slider, grid, ranking, uploads and more. You can download more than 100 survey templates as a foundation for your custom surveys. SurveyOL allows you to choose from a variety of color themes and can be customized with different fonts and styles. Your response rate can be increased by sharing your surveys via the web, QR code and social media. Its robust analytical tools and real-time responses will allow you to meet your budget and timeline expectations. It is easy to export survey results to Excel Word, Word, PowerPoint, or PDF. SurveyOL allows you to make better decisions.

Market intelligence and media monitoring platform to find relevant information, save it, make sense of it, and share it to multiple publishing platforms. Each day, Cronycle surfaces new developments and emerging trends from top experts across 80,000+ topics and delivers to you the most trusted, relevant insights you need to know about. Cronycle can help your team: Silence the noise, eliminate blindspots, focus on the most trusted, relevant content you need to know about, keep teams and audiences informed

ZIK Analytics guides you through your eCommerce journey from breaking even, to becoming profitable, and finally reaching independence, whether you are selling on eBay, Shopify or Amazon. ZIK is a unique combination of market insights, accurate data and unmatched support. We have a track record of more than 6 years in the industry and provide reliable and fast tools for market research to eBay and Shopify Sellers. We've got everything you need, from eBay seller tools to Shopify product research and Dropshipping tips. Discover winning products, explore what to sell on the internet, optimize your listings and stay ahead of competition with ZIK.

Wynter is an efficient on-demand market research platform tailored for B2B companies. It swiftly delivers insights on your target audience’s opinions, needs, and desires, far quicker than traditional methods. Offering market and brand surveys, ICP research, and message testing, Wynter operates through a self-serve platform, providing results in less than 48 hours. Specializing in qualitative B2B insights, Wynter ensures fast completion of tests and surveys with participants verified via LinkedIn profiles and corporate emails. The platform allows easy, on-demand research initiation and immediate summaries. Wynter helps identify your ICP’s pain points, enhance your marketing strategies, and create impactful messaging.

ProQuo AI, an AI-powered brand management platform, allows marketers to generate brand strategies, test creative assets, and monitor brand performance in real time. ProQuo has a daily interaction with consumers and measures their opinions about your brand, competitors, and category. ProQuo's AI analyzes all these interactions and generates a personalized action plan that will help you reach your brand's goals, whether it is converting non-users or finding your whitespace. ProQuo is used by hundreds of brands, including Clorox, Harry's and Expedia, Tatcha, Keurig Dr Pepper, and Tatcha.

CopyOwl is an innovative AI-powered platform designed to facilitate the efficient creation of comprehensive essays, blogs, research documents, and business reports. With a user base exceeding 75,000 professionals, it automates the processes of research, citation, and writing, producing high-quality content that is ready for use within minutes. Users simply provide a topic or keywords, and CopyOwl compiles data from a range of reputable online sources, structuring it into thorough reports. The platform offers accurate, scholarly citations that bolster trust and credibility, along with optional web citations from verified sources for enhanced reliability. It also allows for customization of tone and style, accommodating a spectrum of needs from academic to conversational. Catering to diverse requirements, CopyOwl serves various purposes including academic research, SEO-friendly blog content, market analysis reports, and refined business proposals. With an impressive 97% satisfaction rate, it has successfully delivered over 25,000 papers and reports around the globe, making it a trusted choice for professionals seeking efficiency and quality in their writing endeavors. The commitment to user satisfaction and the breadth of services offered make CopyOwl a standout solution in the realm of content creation.

Data-driven insights provide advantages for everyone, whether you're engaged in market analysis, surveying, academic research, or trying to gain deeper insights into your advertising effectiveness and brand awareness. Lucid offers insightful solutions, drawing from the opinions of real individuals. This is made possible through the Lucid Marketplace, which connects users directly to some of the most reputable sample providers in the industry, enabling access to millions of potential survey participants. Various entities, including agencies, brands, and research firms, utilize the Lucid Marketplace for comprehensive market assessments. Discover the performance of your marketing efforts and analyze how your creative materials and placements influence brand perception. Understand how your target demographic reacts to your advertisements, allowing you to make informed adjustments as necessary. Engage online audiences for your research needs, while Lucid’s adaptable solutions simplify the process of reaching individuals within specific demographics. Additionally, data acquired from our Marketplace can be submitted for Institutional Review Board (IRB) approval, ensuring ethical standards are met in research initiatives. This comprehensive approach empowers organizations to make strategic decisions based on reliable data.

A powerful source of fast and reliable market research Conjointly delivers industry-leading research methods in product and pricing research via an automated platform and on-demand projects. From study design to sampling, reporting, and interpretation, Conjointly delivers the ultimate methodological expertise and quality execution.

You’re here to satisfy your curiosity and build a deeper connection to your consumers—we’re here to help you reach your research goals with speed and confidence. aytm’s full-integrated agile consumer insights platform lets you connect with verified audiences, run and analyze all kinds of automated research tests, and tap into consumer voice earlier and more often. It includes: A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholders But aytm is more than just a tech provider—we’re also a strategic partner that offers flexible, consultative services, thought partnership, and tech enablement for research initiatives at any stage and on any scale. So whether you’re looking to pilot new initiatives or develop programmatic research that unlocks new skills—we’re prepared to walk the path with you and scale your success.

Giftbit is a user-friendly software platform that lets you buy, send and track digital gift cards for your reward and incentive programs. Deliver your offers via email, text or by offering an in-app marketplace. Automate gift card sending with our Gift Card API integration or connect via Zapier. With Giftbit, you get comprehensive reporting and tracking on the status of every gift card, custom branding, and freedom from inventory management. Sign up for free today! No minimums, no subscriptions. Pay face-value of the cards you send and get 50% back on unclaimed offers.

Bring in data from various sources and organize all your files within a single software solution. Subsequently, unlock essential insights with the help of intelligent automation, allowing you to make decisions in a matter of hours instead of days. Automatically produce comprehensive insights by utilizing advanced AI and machine learning techniques for quicker outcomes. With just a few codes, you can tag qualitative insights while taking advantage of auto coding and team collaboration for rapid results. ATLAS.ti empowers you to communicate your findings through engaging visualizations that transform mundane statistics into striking revelations, enabling you to showcase your conclusions with assurance. This streamlined approach not only enhances efficiency but also fosters a deeper understanding of your data.

With the Chartrics add-in for PowerPoint, you can seamlessly convert the collected research data into PowerPoint reports, share them with customers, collaborate with colleagues, and automatically reproduce the existing reports with new data. Integrated Chart Maker lets you visualize your data and cross variables against one another in a drag-and-drop interface. It also allows you to perform standard data manipulations such as sorting and filtering variables, grouping and replacing variable categories, painting charts based upon predefined conditions, and so on. Simply apply your analysis to PowerPoint charts. Use the Chartrics Cloud for secure report sharing and team collaboration. When the new data arrives, Chartrics syncs and updates your data and PPT charts, saving you hours and days of manual work.

Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

A research and analytics platform tailored for go-to-market strategies, rooted in the principles of Value Proposition Design, that autonomously generates and assesses chat-based surveys. This tool prioritizes the key needs and challenges of the target audience, allowing users to better identify their market niche and refine their offerings accordingly. By providing insights in a structured manner, it enhances decision-making processes for businesses seeking to align their products with customer expectations.

Get insights into the most important touchpoints in the customer journey. Take the necessary actions to improve customer satisfaction. To identify potential bottlenecks and improve customer service, measure every interaction with customers. Measuring the willingness of customers and colleagues to recommend your products or services. Identify the most pressing issues and prioritize your actions. You can measure the ease of your product or service experience. Identify the frictions and make it easy. Customers feel different every step of their journey. It is not enough to get feedback once a month. You can identify the most affected touchpoints easily if you collect feedback after each transaction. You can use text analysis to analyze the open-ended feedback from that touchpoint and discover the reason behind friction.

Prelaunch stands out as the inaugural platform for market validation, assessing the demand for products and formulating pricing strategies prior to their release by scrutinizing conversion metrics in relation to industry benchmarks. This innovative tool uniquely gauges authentic purchasing intentions through a streamlined landing page crafted with realistic ecommerce principles, delivering critical insights and precise forecasts derived from thorough analysis of pricing and market demand. By focusing on real-world data, Prelaunch empowers businesses to make informed decisions before entering the market.

Unlocking the power of data for individuals and businesses alike. We provide insights and statistics spanning 170 different industries across more than 150 nations. Access crucial information on significant topics that hold value in today’s market. Our extensive market insights offer comparable data across over 150 countries, regions, and territories. Delve into vital metrics such as revenue figures and key performance indicators, among others. Consumer insights are essential for marketers, planners, and product managers aiming to grasp consumer behavior and interactions with various brands. Analyze global consumption trends and media usage comprehensively. Statista has become a trusted ally for major media organizations worldwide, bolstered by a growing number of media articles that reference our data. Our team of over 500 researchers and specialists meticulously verifies every statistic we publish to ensure accuracy. Furthermore, experts provide forecasts based on specific countries and industries, enhancing our offerings. With our services, you can discover the data that matters to you swiftly and efficiently. This commitment to quality and reliability empowers decision-makers in diverse sectors.

Experience the pinnacle of focus group and interview software, designed to offer a seamless blend of security, flexibility, and user-friendliness for an exceptional online qualitative research journey. You can manage your research efforts from any location and at any time that suits you. Everything from planning and scheduling to launching and reviewing your sessions can be accomplished directly through your web browser, eliminating the need for extra plugins. Each subscription tier comes with unlimited sessions, allowing you to take as long as necessary without the stress of time constraints or additional group fees. With Realtime, researchers maintain control throughout the entire process. You have the freedom to schedule your text or video discussions and interviews at your convenience, easily create polls, and prepare discussion materials in advance. The platform also features a participant waiting area and private chat options, plus you can instantly download high-quality audio and video recordings. This transformative tool ensures that you're equipped to gather essential insights efficiently.