Best IT Security Software for Genesys Cloud CX

Netarx Identity Key (NIK) protects employees from deepfake and AI impersonation attacks wherever they communicate: Teams, Zoom, Google Meet and Webex meetings, mobile and contact-center calls, Outlook and Gmail, and SMS and WhatsApp. Instead of relying on voice and video analysis alone, NIK weighs 40 AI models (Netarx and third-party) against more than 1,000 signals, including the participant's device, network, location, calendar invite and communication history, then shows a simple green, yellow or red verdict. Customers see a 0.3% false-positive rate in production meetings. NIK adds continuous identity verification through Microsoft Entra and other identity providers, integrates with Five9, Genesys and Cisco contact centers, and deploys in the cloud or on-premises. Free for individuals and teams of up to 10; Business is $5 and Enterprise $10 per user per month.

Running a contact center presents numerous challenges and can incur significant costs, making it difficult to consistently achieve high levels of customer satisfaction, especially when customers must answer complex questions for verification. Imagine having a solution that not only enhances security but also cuts operational expenses and elevates the customer experience—this is the promise of Omni Authentication, a voice biometrics system. A primary hurdle for contact centers is enhancing the Customer Experience, as customers often feel exasperated when asked to recall PINs, passwords, or account numbers, while agents waste valuable time on security inquiries. With Omni Authentication, these complications are resolved by utilizing the unique voiceprint of the customer to authenticate their identity effortlessly and securely. This innovation leads to increased efficiency in contact centers and a more satisfying experience for customers, eliminating the need for callers to remember their account information or passwords. By streamlining the verification process, Omni Authentication not only saves time but also fosters a more positive relationship between customers and agents.

Fraud within contact centers constitutes a massive financial issue, amounting to billions of dollars annually. Alarmingly, only one in 770 fraudulent calls manages to reach agents, highlighting a significant challenge. This creates a constant struggle between fraudsters and call center representatives as they strive to outwit one another. In the Interactive Voice Response (IVR) system, about one in 390 accessed accounts falls prey to fraudulent attacks. The repercussions of such fraud not only affect a company’s financial standing but also influence customer satisfaction and overall brand reputation. Pindrop® offers a comprehensive, multifactor, real-time solution to combat fraud, assessing calls made to the contact center by examining various factors including voice, device, and behavior, which enables the detection of up to 80% of phone channel fraud, forecasts potential fraud risks up to 60 days ahead, and provides an extensive view of cross-channel fraud. By assessing call and account risk within the IVR, businesses can effectively thwart data breaches, account takeovers, and fraud across multiple channels. Moreover, organizations can receive immediate alerts about the risk associated with each call, equipping agents with real-time information to identify and manage potentially fraudulent interactions more effectively.