Best Free eCommerce Analytics Software of 2025

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team. Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Kixmon stands out as the premier analytics tool and profit tracker for TikTok Shop sellers aiming for transparency and expansion. Our comprehensive profit tracking tool allows you to monitor all aspects of your business, including sales, advertising expenses, fees, shipping costs, and commissions, all in one convenient location. If you are in search of a free analytics tool to kick off your TikTok Shop journey or the top profit tracker to elevate your business, Kixmon identifies concealed expenses and provides precise insights to enhance your profitability. It serves as the definitive solution for TikTok Shop sellers who are determined to develop their businesses with assurance and strategic foresight. By utilizing Kixmon, sellers can not only track their performance but also discover opportunities for improvement and growth.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Springbot enables growing eCommerce businesses to manage their email marketing, social posts, and SMS in a single marketing platform.

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

Our suite of software tools empowers you to manage your online store data effectively. Each plan encompasses essential tools designed to help you assess store performance, enhance visibility and sales through optimized data, and minimize expenses through automated analyses and expert guidance on best practices. A strategic weekly evaluation of your listings in relation to marketplace performance, policy standards, and best practices is included. The tool identifies duplicate listings, allowing you to choose which ones to retain while maintaining the most favorable sales history for each product. You can effortlessly gather and download all of your listings' data for backup purposes, editing, or transferring to alternative seller tools or sales platforms. It extends beyond mere compliance, enabling users to harness these advantages across various categories and dimensions. Additionally, re-listing items can significantly increase visibility and, consequently, sales. This comprehensive report will assist you in pinpointing and managing any potential listings, ensuring you make the most of your online presence. By optimizing your listings and utilizing our tools effectively, you can foster growth in your e-commerce business.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.

Gathering web data on a large scale presents significant challenges due to the ever-changing and increasingly complex nature of websites, often resulting in data that is either inaccurate or incomplete. Import.io stands out as the only company with the necessary experience and advanced technology to provide eCommerce web data at scale. As the foremost partner in eCommerce web data, we supply crucial insights that top brands, retailers, and analytics firms utilize to maintain their competitive advantage. Our clientele encompasses a wide range of eCommerce sectors, including consumer goods, online retail, travel and hospitality, as well as events and ticketing services. With unparalleled capabilities and extensive expertise, Import.io is equipped to deliver the precise data you require, no matter the scale. Whatever type of eCommerce data you need, sourced from any number of websites, and delivered in your preferred format and frequency, you can depend on Import.io to be the strategic ally that fuels your business growth. By choosing us, you're ensuring that your data needs are not just met, but exceeded.

Algopix stands out as the premier platform for analyzing competitors' market share, pricing strategies, and promotional activities through up-to-the-minute digital point of sale data. Alongside insightful price recommendations, users can access a thorough overview of product pricing, encompassing benchmarks, tracking mechanisms, market share insights, and trend identification. By leveraging a wealth of market data, businesses can make informed pricing decisions that enhance sales performance. The platform prominently showcases vital product details, such as demand metrics and estimated dimensions. Furthermore, its attribute extraction feature provides extensive catalog information, ensuring that both users and search engines can effortlessly access all necessary data. Users can create a sales-optimized catalog, complete with comprehensive product listings by category, product pages that are search engine friendly, and an efficient method for introducing new items. With Algopix, companies can swiftly pinpoint emerging trends and seize new business opportunities, all in real-time, ensuring they remain competitive in a dynamic market landscape. This capability empowers businesses to adapt quickly to changes and refine their strategies effectively.

Intely (inte.ly) serves as a comprehensive Business Intelligence, Insights, and Analytics platform tailored for retail and wholesale enterprises. Our offerings include BI extensions and plugins designed for various eCommerce platforms such as Magento and Shopify, among others. Additionally, Intely specializes in customizations and provides Enterprise Business Intelligence development services for bespoke ERP and eCommerce systems. The accompanying chart illustrates the variations in total order counts, customers, amounts, and quantities on an hourly basis, operating 24/7. It also highlights the top ordered product details, allowing users to conveniently search product orders using the search component. Furthermore, this chart presents order information categorized by products, categories, and geographical locations including country, state, and city, making it easier for businesses to analyze their performance. By offering such detailed insights, Intely empowers retailers and wholesalers to make informed decisions based on their data.

500+ businesses use the Customer Support & Helpdesk software daily. This software is for high-growth companies that want to grow without the need for additional agents. 1. You can resolve up to 50% of the issues before they reach agents. To resolve all tickets, you can create your own self-service flow. You can grow without having to hire more agents. 2. No more switching tabs. Richpanel displays customer and order data in rich context next to each ticket. Agents can save a lot of time. Shopify, Shopify Plus and Magento are all possible integrations. 3. All your support channels can be managed from one place. Customers can contact you via chat or email, facebook, Instagram, phone, SMS, and you can respond to their queries from one beautiful dashboard. 4. Automate your productivity. Automately collect visitor emails, set reply time expectations, qualify visitors, and perform skill-based routing. 5 Flexible reporting platform. Beautiful UI to improve team productivity, revenue impact and satisfaction

Elevar enhances the capabilities of Shopify brands by utilizing Google Analytics and Google Tag Manager to facilitate quicker growth. This is achieved through a reliable data layer, visual analytics tools, tag error monitoring, and the addition of server-side tagging with the Facebook Conversion API. To effectively analyze and optimize performance, establishing a robust data framework is essential. Elevar simplifies intricate setups—such as data layers and Facebook Conversion API integrations—into effortless one-click solutions. If you find yourself limited to basic reports in Google Analytics while seeking deeper insights to boost your conversion rates, our Chrome Extension empowers non-technical users to effortlessly implement custom user behavior event tracking through a user-friendly interface. This data can then be examined in Elevar or Google Analytics for actionable insights. Furthermore, ensuring that your marketing pixels, or tags, operate correctly with accurate attribution is vital, as faulty or misleading conversion data can lead to significant expenses. Ultimately, Elevar provides the tools necessary for brands to transform their data into valuable insights and drive their growth effectively.

Focused on analytics to facilitate the growth of your e-commerce venture, we deliver insights that your standard shopping cart overlooks, potentially resulting in a revenue loss of at least double. Shoppr examines past data from your store and marketing strategies, presenting it in a straightforward manner that highlights both successful and unsuccessful elements. With Shoppr, you can effortlessly grasp all essential metrics for your business, empowering you to make informed decisions that drive success. Additionally, our platform continually evolves to adapt to your business needs, ensuring you remain competitive in the ever-changing e-commerce landscape.

Monitor, assess, and enhance your online marketing efforts effectively. Visitorkit reveals the origins of your conversions, enabling you to focus on successful marketing strategies while eliminating wasteful spending on low-performing traffic. This comprehensive analytics and conversion platform pinpoints the source of every registration and sale, whether derived from a marketing initiative or another channel. It seamlessly integrates with any website, providing flexibility and ease of use. Additionally, Visitorkit works effortlessly with various content management systems and software applications, including Wordpress, Ghost, Squarespace, and Next.js. By utilizing Visitorkit, you can streamline your marketing approach and improve your overall return on investment.

Data is the new oil. Quality gas is essential for expensive engines. Enterprise CPQ, ERP & BI systems need quality data to produce results. TGN is a premium data services firm that focuses on enterprises and SMEs with large product ranges and a multinational presence. tgndata's extensive experience in Premium Price Intelligence for such volume requirements is why it is trusted by Fortune 2.000 companies, recognized Retailers & strong Brands in 25 different countries. These data are used within top CPQ and Dynamic Pricing & BI options. Join tgndata's mission of stopping garbage in the garbage outside (GIGO), which has an impact on daily business and pricing decisions for enterprises in Retail, Distribution, and Services. Our systems match your products to competitors by image, size and specs, MPN and EAN, titles, and description. We monitor your new arrivals and remove any articles not relevant to your account.

AFS Analytics empowers you to continuously collect, store, quantify, and evaluate crucial metrics related to your website or online storefront, transforming user behavior insights into effective advertising campaign results. The knowledge you gather over time will become an invaluable asset, serving as a vital resource for the growth of your online venture. Stay ahead of the curve by accessing real-time data, which is analyzed and presented in regularly updated reports, enabling you to track your website's performance at any moment. With the support of machine learning and AI-driven predictions, you can identify significant trends before they arise, such as unexpected traffic surges or record-breaking sales in your online store. This proactive approach ensures that you are always informed about your business's performance, allowing for timely adjustments and strategic planning. In this rapidly evolving digital landscape, being able to anticipate changes is crucial for sustained success.

Introducing the ultimate platform designed specifically for eCommerce merchants aiming to enhance their profit optimization strategies! Our service integrates first-party profit data per sale directly into major marketing platforms like Facebook Ads, Google Ads, and Google Analytics. With our system, you can focus on genuine profits (POAS) instead of just revenue metrics or average target ROAS, ensuring your marketing budget is utilized efficiently and effectively. Enjoy peace of mind knowing that your advertising investments are both safe and lucrative! Additionally, we provide a comprehensive suite of tools for eCommerce profitability enhancement, including detailed profit and loss dashboards, insights into profit per order, customer lifetime analytics, and the ability to monitor profitability across various marketing campaigns, products, and customer segments. Gain real-time insights and actionable tips to elevate your online store further, and don't forget, we also offer a free version for tracking profits and managing expenses! Whether you're just starting or looking to scale, our platform is here to support your growth every step of the way.

Empower your business decisions with data-driven insights, manage your cash flow effectively, and enhance your access to capital through the forecasting and financing tools offered by Brightflow AI. By consolidating real-time data from all your channels into a single, user-friendly platform, Brightflow AI equips entrepreneurs with immediate cash flow predictions, insightful business analytics, and innovative financing solutions. Prevent cash shortages and accurately anticipate inflows and outflows; improved ordering and operational efficiency start with precise forecasts. Tailor sales predictions according to your unique patterns and current data, boost your creditworthiness, and prepare to secure loans effortlessly. Track daily and monthly revenue trends to easily identify opportunities for growth while benefiting from increased access to capital. With these tools at your disposal, your business can thrive in a competitive landscape.

Effortlessly oversee and expand your Amazon venture using ManageByStats’ comprehensive, data-driven software collection. With multiple tools seamlessly integrated into a single platform, ManageByStats offers essential resources, insights, and functionalities to enhance your Amazon operations conveniently. We continuously adapt our tools and features to align with the evolving needs of the Amazon marketplace. Our mission is to empower sellers to increase their profitability by gaining a deeper understanding of their metrics and the necessary actions to drive results. Automate the process of requesting reviews on Amazon and categorize customers based on their feedback. Instantly generate and implement personalized communications for buyers and sellers, including tailored outreach emails. All crucial data points are consolidated in one location, allowing you to analyze profits, conversion rates, daily traffic, and more. Additionally, ManageByStats automatically creates customized checklists and dispatches pertinent notifications, ensuring you remain focused on key performance indicators, reviews, inventory levels, listing modifications, and beyond. With these innovative features, you can take your Amazon business to new heights and navigate challenges with confidence.

EchoTik serves as a thorough analytics platform for TikTok, aimed at helping sellers, influencers, and brands refine their ecommerce strategies effectively. It includes a variety of tools that assist in choosing products, discovering influencers, and analyzing live streams, which allows users to pinpoint trending items, evaluate successful influencers, and track live stream engagement. The platform features comprehensive metrics and visual representations across multiple areas, such as product types, influencer growth rates, and live stream audience engagement, which supports informed decision-making. With its intuitive interface and powerful analytical features, EchoTik is indispensable for professionals seeking to bolster their visibility and boost sales on TikTok. By equipping sellers and ecommerce creators with actionable insights for product selection, influencer discovery, and optimizing live streams and videos, EchoTik enhances overall ecommerce performance on the popular platform. This ultimately fosters a more strategic approach to leveraging TikTok for business growth.