Best eCommerce Analytics Software for Facebook

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team. Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.

Shopify is a comprehensive commerce platform designed for entrepreneurs and enterprises to launch and grow their retail businesses with ease. Users can build fully customized online stores or use pre-built themes, manage inventory, track orders, and accept payments both online and offline through Shopify POS. The platform provides powerful marketing tools like social media integrations, email marketing, and customer insights to boost sales and loyalty. Shopify also enables global selling with localized storefronts, flexible payment options, and efficient shipping solutions. Developers benefit from extensive APIs and tools to create custom apps, themes, and storefronts tailored to unique business needs. Shopify’s checkout experience converts shoppers 15% better than other platforms and supports millions of daily transactions with low latency. Regular feature updates through Shopify Editions keep merchants at the forefront of e-commerce innovation. Overall, Shopify empowers merchants to sell anywhere, anytime, with a trusted and scalable platform.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

BetterCommerce provides the power and flexibility of large-scale enterprises with a moderate budget while offering amazing agility to enable your business to create the perfect commerce solution. Composable commerce is the creation of an ecommerce platform from interchangeable building blocks. Instead of using a single technology, it uses what best suits the needs. You have complete flexibility. You can choose from an all-inclusive platform or separate modules depending on your needs. Performance is improved with site map, shopping feeds and URL redirects. You can also easily customize meta rules. Your entire store can be run on SSL to make sure it is secure and give your customers more confidence. Partner with a provider that is willing to help you grow and choose a bespoke pricing option that suits your business.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Cometly is a sophisticated marketing attribution platform created to help businesses fine-tune their ad campaigns with precise, real-time data. Through advanced pixel technology, Cometly tracks key events across the entire sales and marketing funnel, ensuring every conversion is attributed accurately to the right advertisement. The platform provides detailed insights into ad performance, helping users refine targeting strategies, optimize their campaigns, and scale them efficiently, all while reducing unnecessary ad spend. By integrating seamlessly with major ad platforms, Cometly automates the process of budget allocation, optimizing ad campaigns to maximize profitability. With its robust features and user-friendly interface, Cometly empowers businesses to make data-driven decisions, improve return on investment (ROI), and gain a competitive edge in the market. This comprehensive solution eliminates inefficiencies, allowing marketers to focus on growth and results.

Our cutting-edge analytics platform, combined with a seasoned ecommerce team, reveals valuable insights that foster profitable expansion for brands on Amazon. Established by industry experts who have created successful eight-figure brands, iDerive provides a comprehensive omnichannel analytics SaaS solution alongside customized brand services. By leveraging intelligent automation, we make intricate Amazon data accessible, enabling you to identify performance influencers, increase sales, reduce expenses, and enhance overall profitability. More than just a tool, we act as a strategic ally, offering essential services such as account evaluations, media oversight, complete brand management, and the recovery of vendor fees. We emphasize steady growth while ensuring that sales and media performance metrics are precisely tracked. Our real-time analytics platform facilitates informed decision-making, thereby improving the competitive standing of businesses. Our dedicated data science team employs recombinant analysis techniques to generate actionable insights, allowing brands to scale their profitability effectively while adapting to market changes. Additionally, our commitment to innovation ensures that we remain at the forefront of ecommerce analytics, continuously refining our approach to meet the evolving needs of our clients.

OWOX BI is a leading data democratization platform, designed for collaboration between data teams and business users, giving the right tools to empower everyone to explore and act upon business data. * Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture. Our mission is to improve the quality of business decisions that make people data-driven. More than 27,000+ customers from 130+ countries trust their analytics to OWOX. OWOX BI is trusted by the best data teams on the planet: over 160k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need. We are proud that OWOX BI has been recognized as a leading analytics product by G2 Crowd for 3 years in a row.

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

To enhance your revenue and strengthen customer relationships, consider integrating embedded analytics plugins and mobile applications, which serve as essential tools for your business. With automated updates, you can save valuable time while leveraging the expertise of skilled developers. Equip your clients with actionable insights that empower them to elevate their business and achieve growth alongside you. Regardless of the specific aspect of an online store that requires analysis, we are here to ensure your clients have comprehensive support. Assist your clients in optimizing inventory, assessing marketing campaigns, and selecting the ideal locations for their point-of-sale systems, among other services. The focus of our strategic product development revolves around gathering feedback from various sources, analyzing it, and determining which suggestions to incorporate into the product and their implementation timeline. If you need to keep an eye on your business in real-time, download our mobile app to effortlessly monitor your daily orders and stay informed about your operational status. This way, you can make quick decisions that drive your success forward.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Sellthetrend is a comprehensive dropshipping platform powered by AI, crafted to support eCommerce entrepreneurs in both establishing and expanding their ventures. It features an extensive array of tools that scrutinize more than 7 million products across 83 different niches to pinpoint items that are currently trending. Users gain access to a curated list of 1,193 suppliers, assessed based on criteria such as product quality, pricing, communication, and delivery efficiency, allowing for optimal supplier selection. The platform also boasts an AI-driven brand builder that helps users create effective product pages, alongside a Facebook interest targeting tool designed to find their ideal customer base and a TikTok ads explorer to unveil popular advertisements. Moreover, with automation capabilities like one-click order fulfillment and inventory synchronization, the platform enhances operational efficiency for dropshipping businesses. In addition, the AI Brand builder enables entrepreneurs to generate high-quality marketing content in mere seconds, ensuring that their messaging resonates well with their intended audience. Ultimately, Sellthetrend equips users with everything they need to thrive in the competitive eCommerce landscape.

Unify, enhance, and display all your data seamlessly in a single platform. Glew serves as a business intelligence solution for eCommerce, catering to organizations of any scale. With over 200 pre-configured KPIs and the ability to create custom reports, we ensure you have all the tools you need at your fingertips. Link data from every aspect of your business to gain insights that can effectively boost your profitability. Glew offers integration with top-tier tools across various sectors such as eCommerce, operations, marketing, and warehouse management, facilitating comprehensive cross-platform reporting. Our intelligent data connections provide insights that span your entire organization. Experience quicker access to data-driven insights, thanks to features specifically designed to streamline processes and reduce manual reporting efforts. Take advantage of immediate dashboards, automate your regular reports, and receive daily performance updates directly in your inbox. Keep track of the vital metrics that influence your success. Generate reports on a wide array of factors including customers, products, channels, and subscriptions, all while utilizing powerful performance KPIs, ready-made visualizations, and advanced data filtering and segmentation. With Glew, you're not just analyzing data; you're transforming it into actionable strategies for growth.

Cerebra is a no-code solution for decision intelligence that empowers marketing and merchandising teams to enhance their operations through data-driven strategies rather than mere speculation. Transition from traditional retail methods to a dynamic real-time retail experience, eliminating chances for missed opportunities, excess inventory, or incorrectly priced SKUs. Instead of inundating users with data that requires extensive analysis, Cerebra provides timely recommendations that include predicted business outcomes, streamlining productivity with impactful insights and actions. By harnessing AI to proactively enhance profitability and decrease waste, operations can be accelerated in real-time. With Cerebra, actionable insights are executed automatically, promoting data-driven decision-making at every level. The platform continuously processes both internal and external data sources to uncover insights that not only boost brand profitability but also enhance customer satisfaction and reduce inventory surplus. Additionally, there is no necessity for staff training in complex areas such as big data analytics, business intelligence, or data manipulation, making it accessible for all users. This innovative approach ensures that teams can focus on strategic initiatives rather than getting bogged down in data complexity.

Konnecto stands out as the sole solution that meticulously dissects your rivals' consumer experiences, pinpointing vulnerabilities in upper-funnel purchase attribution and offering daily actionable suggestions to enhance your online sales and eliminate uncertainty. This platform provides a comprehensive view of both your consumer journeys and those of your competitors, leveraging AI to identify gaps in purchase attribution, enabling you to swiftly seize opportunities that can drive your online revenue. By harnessing these insights, you can craft a robust go-to-market strategy and execution plan, effectively outmaneuvering your competition. It's essential to explore the broader landscape beyond your own data to uncover where the true opportunities exist. Konnecto systematically reverse-engineers the purchasing pathways of your competitors, analyzing their assets throughout the entire funnel. With continuous assessment of consumer behaviors, market segments, and competitive actions, we deliver daily marketing opportunity recommendations, empowering you to optimize your budget allocation and maximize impact consistently. This proactive approach ensures that you stay ahead, adapting to the market dynamics with agility.

SemanticForce stands as a comprehensive platform for media and e-commerce intelligence and engagement, harnessing the transformative power of deep listening to generate beneficial outcomes. Unlike traditional media listening tools that offer a narrow scope of data, SemanticForce's all-encompassing media intelligence solution allows you to gain extensive insights and visibility across your data landscape, no matter where it originates. Our robust listening ecosystem spans a wide array of sources, including online news, forums, influencers, domains, advertisements, and pricing strategies, delivering an unparalleled level of intelligence and safeguarding for your brand. With the ability to analyze and categorize millions of dialogues from news outlets and social media, you can easily identify emerging trends and connect with topics that matter to your target audience. Moreover, you will be empowered to promptly uncover both positive and negative sentiments regarding your brand within social media channels. By receiving real-time alerts, you can swiftly address any unfavorable discussions, ensuring that your brand maintains a positive presence and promptly responds to consumer concerns. This proactive approach not only enhances reputation management but also fosters deeper engagement with your audience.

Optimizing the search for advertising materials has never been easier, with access to a vast collection of over ten million electrical advertising resources spanning 47 popular countries and regions. This extensive database encompasses 14 leading advertising platforms, including Meta, Instagram, and TikTok. Users can effortlessly inquire about the latest advertising materials and uncover innovative ideas that are making waves in the industry. The tool provides interactive advertising data, such as exposure counts and activity index estimates, empowering marketers to assess their effectiveness more accurately. It also allows for the swift identification of high-converting materials from top global sellers, facilitating quicker access to explosive content. A single search can reveal the latest launch volume for new products, helping users tap into potential market opportunities. With over 400 subcategories available, locating competitor product information is more efficient than ever. Additionally, the platform covers more than 300,000 independent websites worldwide, enabling users to monitor shifts in over-saturated investment strategies. By keeping a close eye on traffic changes for bidding sites and social media marketing trends, users gain valuable insights into the sales performance of major retailers, allowing them to quickly source impactful advertising materials. This comprehensive approach ensures that marketers are always ahead of the curve.

Niche Scraper serves as an all-encompassing tool for dropshipping and product research, aiming to empower e-commerce entrepreneurs in uncovering profitable products while gaining valuable insights into market dynamics. By analyzing thousands of items each day from platforms such as AliExpress and Shopify, it identifies those with significant dropshipping potential. Users can explore leading Shopify stores, uncovering their top-selling products, traffic statistics, and sales projections, which gives them a competitive advantage. It provides a daily updated, curated list of winning products alongside supplier details and advertising examples, making it an essential resource for store proprietors. Additionally, it allows users to explore trending ads on TikTok and Facebook, enabling them to identify successful products and effective advertising techniques, which aids in crafting impactful marketing campaigns. Furthermore, the tool facilitates the rapid creation of high-converting product videos for ads, streamlining the process of testing various product advertisements effectively. This comprehensive suite of features makes Niche Scraper an invaluable asset for anyone looking to thrive in the competitive e-commerce landscape.

Klar serves as a data operating system and business analytics solution specifically designed for expanding e-commerce businesses, integrating data from various platforms such as Shopify, marketplaces, and marketing channels including Facebook, Google, and TikTok into a unified source of truth, thereby eliminating the need for spreadsheets and separate dashboards. Once the integration is established, Klar automatically gathers, cleans, and harmonizes data related to orders, customers, costs, and campaigns from diverse stores, channels, and geographical areas, delivering real-time insights on revenue, profitability, unit economics, customer lifetime value, retention, cohorts, and marketing ROI through customizable dashboards and visual KPI representations. Additionally, it features robust attribution and tracking tools that utilize first-party scripts to trace customer journeys and connect marketing interactions to measurable outcomes, empowering brands to identify the key drivers of profitable growth and confidently optimize their spending, creative strategies, and marketing channels. By centralizing data and analytics, Klar not only streamlines decision-making but also enhances overall operational efficiency for e-commerce teams.

eCommerce platform for email and social marketing automation. Remarkety is a top eCommerce Data-Driven Marketing Platform that allows segmentation and personalization based upon shopping behavior and past purchases. Remarkety allows you to segment and target customers with personalized product recommendations, personalized coupons and win back inactive clients. You can also recover abandoned carts and capture more visitor email addresses using popups. You can also create reward programs. You can test, iterate, and improve your results with eCommerce analytics. Remarkety's dashboard displays all the important metrics and KPIs that are necessary for your success. Our service allows you to combine your eCommerce data, shopping behaviour and predictive algorithms to create effective campaigns that increase LTV or optimize conversion rate.

Every day, brands can sell more. The platform allows merchants to manage and enrich multiple product sources for use across independent sales channels (Salesforce Commerce Cloud BigCommerce Magento, Shopify, Shopify), marketplaces ("Amazon, eBay. The Iconic, Catch"), and other online channels (Google, Facebook), email marketing platforms (Google, Facebook), order management systems, dropshippers, and social media (Google, Facebook). Consolidate product data from multiple sources. You can enrich data with unlimited attributes, customize products information, and synchronize inventory/pricing. To automate product behavior, create rules. Personalize how a product's content, pricing and titles are viewed by each channel. Connect all channels in a commerce ecosystem, including business systems, websites, sales channels, marketing channels, suppliers, and other channels. Facilitates data transfer through the centralized commerce hub.

One solution. One dataset. One insight. Unbounded possibilities. With Daasity, it's as simple as that. You'll appreciate how effortlessly you can onboard; the setup only takes between 15 to 30 minutes and doesn't require any IT expertise. Track metrics like LTV, Gross Margin, CPA/CPO, and ROAS, while also having the capability to create tailored reports and dashboards. Daasity’s platform enables you to enhance profitability by reducing expenses and increasing revenue through advanced omnichannel analysis, informed strategies, and decisions grounded in data. Our ready-to-use dashboards will start making a difference in your business immediately. Access all your information in one unified view, allowing you to easily evaluate performance across various channels and data sources. Daasity stands out as the sole data analytics solution designed by industry veterans in the direct-to-consumer sector. We understand the specific demands of your eCommerce venture because we have firsthand experience. Daasity feels personalized for you—because it truly is. In addition, our ongoing support ensures you can fully leverage the platform to meet your evolving business needs.

Begin by integrating your team's preferred operational platforms, like Shopify, Google Analytics, and Asana. Next, establish your initial objective for the entire company or specific departments, focusing on the metrics that matter most to you. By defining clear goals alongside measurable key performance indicators, you can unite your team around both immediate and long-term company aspirations, ensuring that everyone feels connected, informed, and empowered. Leverage custom insights to enhance efficiency, while Yaguara's advanced technology offers recommendations that identify patterns and challenges over time, keeping your team's objectives aligned. Additionally, utilize Groups to develop tailored dashboards for various teams within your organization, allowing you to categorize them by department, team, or any classification that best fits your organizational structure. This approach not only fosters collaboration but also promotes accountability among team members as they track their progress towards shared goals.