Best Data Management Software for MSIGHTS

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Amazon Athena allows you to easily analyze data in Amazon S3 with standard SQL. Athena is serverless so there is no infrastructure to maintain and you only pay for the queries you run. Athena is simple to use. Simply point to your data in Amazon S3 and define the schema. Then, you can query standard SQL. Most results are delivered in a matter of seconds. Athena makes it easy to prepare your data for analysis without the need for complicated ETL jobs. Anyone with SQL skills can quickly analyze large-scale data sets. Athena integrates with AWS Glue Data Catalog out-of-the box. This allows you to create a unified metadata repositorie across multiple services, crawl data sources and discover schemas. You can also populate your Catalog by adding new and modified partition and table definitions. Schema versioning is possible.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Amazon Redshift is preferred by more customers than any other cloud data storage. Redshift powers analytic workloads for Fortune 500 companies and startups, as well as everything in between. Redshift has helped Lyft grow from a startup to multi-billion-dollar enterprises. It's easier than any other data warehouse to gain new insights from all of your data. Redshift allows you to query petabytes (or more) of structured and semi-structured information across your operational database, data warehouse, and data lake using standard SQL. Redshift allows you to save your queries to your S3 database using open formats such as Apache Parquet. This allows you to further analyze other analytics services like Amazon EMR and Amazon Athena. Redshift is the fastest cloud data warehouse in the world and it gets faster each year. The new RA3 instances can be used for performance-intensive workloads to achieve up to 3x the performance compared to any cloud data warehouse.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Modern applications require a data layer. Prisma replaces the traditional ORMs. Simplified & type-safe database access. Declarative migrations and data modeling. Powerful & visual data management. Client for auto-generated and type-safe databases. Prisma client simplifies database access. It allows you to read and write data to your database with your favorite programming language. Prisma makes it simple to create GraphQL servers. Learn how to use Prisma to access your database within your resolvers.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.