Best Data Management Platforms (DMP) of 2024

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

Designed for publishers. Permutive. Why would a publisher need a marketer's tool? Our publisher data platform includes two products that allow you to collect, analyze, and activate your data in real-time. Because you know your audience better than anyone. Get more users. Scale your segments. Your inventory should be increased. Get 4x the data-driven ad revenues you need with first-party insights. Permutive is a data platform that is exclusively for publishers. Edge processing is where computations take place on the device that generates data. This allows for a more efficient, scalable, and privacy-conscious platform. No cloud storage means no cloud storage limits. Permutive will always show the complete picture, even if you have millions of monthly users and multiple data points. You can target users in milliseconds because you don't need to wait for data from the cloud. Even for one-time traffic, you can click the first time.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

The Neustar Identity Management Platform allows your organization to connect, enrich and control all identity data from one source of truth. Intelligent connection between first-, second, and third-party data. This includes addressable media signal, consumer attributes, as well as behaviors. This centralized repository of identity data allows marketers to build smarter audiences, deliver relevant experiences, and produce meaningful measurement to continuously improve strategy, execution, performance. Neustar recognizes the importance to have control and ownership of your data. The IDMP allows you to access raw event-level data directly within your organization's data science environment. This identity extract allows you to combine household and individual identities with additional data sources to gain deeper insights and uncover new opportunities.

Audience Studio, formerly Salesforce DMP can help you gain deep insight by unifying and capturing all your data to strengthen customer relationships across all touchpoints with a powerful data management system. To deliver more personalized marketing experiences, combine all your data from any source. The only DMP that can capture, store, and unify data beyond advertising. Machine learning and artificial intelligence can help you target your audience more effectively and efficiently. A powerful device graph can be used to identify the unique footprint of a customer across all touchpoints and deliver relevant messages at the right moment. To gain a deeper understanding of your target audience, you can combine disparate data sources. To identify new audiences, you must respond to new data signals. AI can analyze billions upon billions of data signals from all customer attributes and actions in order to identify new target audiences.

Publishers can use Adlib to maximize their mobile app revenue. Adlib was originally a mediation platform that mediated a number of ad networks between publishers in Korea. Now, it is the nation's best SSP (Supply Side Platform), thanks to the rich addition of NHN Group technology and other resources. With ADLIB's integratedSDK, you can start monetizing your mobile apps inventory without having to do any complicated ad platform linking work. Providing high-margin advertisement, providing high-margin ads from ACE Trader's DSP), detailed DMP configuration based on data obtained through NHN group(PAYCO Hangame, Bugs), etc. Direct targeting to 47 million users, highest possible eCPM unit price advertisement transmission via Real Time Bidding system.

iGaming Audience Platform is a full-service mobile, display and video advertising trading station. Media buyers can plan, buy, and track advertising in real time from the DMP + DSP + AD Server. We can seamlessly transfer data to the DSP using machine learning and big data. This allows for accurate targeting and campaign execution. Delta Big Data allows clients to use the unique reporting capabilities of our Ad Server. Clients can now verify that they have reached their target audiences within the campaign. Delta Projects Audience Station allows you to identify and control your target audience. Your advertising will be more effective if you correctly identify and segment your audience. The Audience Station will help you determine who and when you should target. You can see the behaviour of your iGaming customers, their purchase intent, purchase intentions, product popularity, audience performance, as well as the spending trends.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

Combine first-, third-, and fourth-party data with volunteered zero party data. Create user profiles and audience segments, and use the data across your sites and multichannel campaigns. Integrate zero-party data for data reliability, transparency and consent. This will allow you to grow your business regardless of what big tech companies do. For actionable information, combine sociodemographic data with user intent, context, and user interests. Piano DMP analyzes data to provide meaningful insights and segments. No matter what device they use, you can gain a deeper understanding about your audience. Piano DMP allows you to analyze and take action on the data of each user across all your sites and apps. To enable real-time action, integrate with solutions across the entire Piano platform or sync with your preferred advertising server and/or marketing tool.

Retargetly is the only Data Platform that focuses on creating addressable audience solutions for publishers and brands throughout Latin America. Retargetly is not an onboarding company, nor an audience company. We are a Platform. This means that each piece of the puzzle works together to give you the best value. We have all the tools you need to match your first-party data. Retargetly matches your data with the most valuable third and second party data sources. Our algorithms are tuned to extract the most value from mountains of data and to use small seeds for predicting and scoring consumers based on your desired outcome. You can use our tools to create your ideal segments using every data set that we have. You can use our tools by yourself, but we also have a team available to assist you every step of your way.

OnAudience, a global provider high-quality and custom audience segments for digital marketers and data enrichment solutions, is an international company. Our desktop data includes more than 1,000 segments and covers 200 markets. Profiling is done based on demographic data, purchase intentions, and interests of web users. We can create and provide custom segments upon request. DMPs help you improve your digital campaigns. The platform allows you to easily manage all customer data and create custom segments for future campaigns. You can segment your customers according to specific products, markets, or attributes and send them targeted ads. OnAudience gives you access to the largest global database of client profiles. Find your new clients from among more than 27 billion profiles.

Zipline is a truly global DMP. It collects, integrates and manages offline and online data and measures its impact on sales. Zipline provides global connectivity to all major digital platforms (DSPs, SSPs, Ad-Networks, etc.). Zipline connects to all major digital platforms (DSP, SSP, Ad-Networks, etc.) and onboards data to create digital audiences. Although others claim they can onboard customer data, most outsourcing companies outsource this task. Zipline can also create and distribute audiences across media channels, including email, television, and social media like Facebook and Twitter. Zipline provides audience discovery, extension and activation with unique benefits, including centralized closed loop analysis (not outsourcing) and the ability measure lift in actual sales, not just clicks. This gives a CMO-level view of return-on-adspend analyses.

A leader in big data, Vpon uses cutting-edge technology to transform data and help businesses deliver data-driven marketing solutions. Vpon provides high-value data with highly reliable security through Wee Global Data Marketplace. Wee Data Platform is a data platform that allows our clients to make data-driven business decisions and accelerate their business transformation. Use Wee to gather the first part of your data at scale and store it digitally. Explore data exploration to uncover actionable insights for your business. Use data to empower your operation and reach the right audience. Turn data into actionable insights. AppVois allows you to be a leader in the industry, uncover the latest mobile app market trends, and dig deep into the mind of your target audience. AppVois allows you to see everything in the app marketplace. Discover new user preferences for specific apps.

Revelate is a platform that can do it all: Data discovery, internal sharing and cross-listing. Revelate's platform allows you to create your own data marketplace and unlock the potential of your data. We'll work together with you to identify your data, package it, secure it, and distribute it. It can be difficult to know where to start when it comes to monetizing data. Revelate has the technology you need to put your data-monetization strategy into action.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

Consolidate TV, social and digital execution. Real-time programmatic bidding allows you to plan and buy reserved inventory. Better data leads to better results. Recognize customers using a person-level identity framework. Then, orchestrate their brand experience across all screen devices with definitive online and offline campaign measurement. A single workflow is used for campaign and portfolio management. Connected and collaborative buying, planning, and analytics tools simplify workflow processes and increase performance. Brands, broadcasters and agencies can access end-to-end solutions. Amobee, the world's most trusted independent advertising platform, unifies all advertising channels, including TV, programmatic, and social, across all formats and devices. It provides marketers with efficient, advanced media planning capabilities that are powered by in-depth analysis and proprietary audience data.

SKP DMP is Korea's No.1 DMP. It supports corporate marketing activities by storing and utilizing representative service user data from SK Group. Over 94% of SK Group companies, such as SKT and SKB, STOA and SKP, provide non-identifying data. 130 million ADIDs are available and cookie IDs are available. These include the usage patterns of various services, from commerce to mobile broadcasting in DMP. Secure reliable and secure data directly from the DMP ICT family, which directly receives data from SK Group companies. The demographic/behavioral data was elaborately classified based on Audience, and it was reorganized to suit the domestic situation to increase the utilization of marketing.

Weborama is a pioneer AdTech in France and Europe in semantic artificial intelligence. It responds to the new challenges that agencies, publishers, and advertisers face in the digital advertising industry while ensuring a respectful relationship with Internet Users. Weborama's Marketing Platform, a proprietary technology that is secure and makes full use all of the cookieless functions and interconnections of increasingly complex ecosystems, is a proprietary technology. Hybrid DMP/CDP allows you to optimize the performance of digital advertising and direct-marketing campaigns on the long term while respecting internet users' privacy.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.

ML Platform: Identify, prioritize and engage your top accounts to accelerate your pipeline. B2B marketers have the tools they need to optimize their campaigns and accelerate the customer journey with the ML Platform. Identify and prioritize accounts that are most likely to convert. Integrate your CRM and marketing automation platforms to identify the best target accounts. Segmenting accounts based upon firmographic and demographic data allows for scalable marketing strategies. To allocate your marketing budget, prioritize accounts based upon intent, technographic, or engagement data. To allocate your marketing budget, use reports such as Market Level Trending Technologies & Installed Technology to prioritize accounts based upon intent, technographic and engagement data.