Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.