Best Customer Data Platforms (CDP) for Salesforce Marketing Cloud

DinMo empowers businesses to harness the full potential of their customer data with an advanced Customer Data Platform (CDP). It offers seamless data integration from multiple sources, enabling the creation of comprehensive customer profiles for personalized marketing. DinMo’s robust campaign management and customer segmentation features ensure businesses can target the right audience at the right time. With built-in GDPR compliance and predictive modeling capabilities, DinMo helps companies stay ahead of privacy regulations while delivering data-driven insights to improve customer experiences, streamline operations, and enhance business performance.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Consolidated Platform— Pimcore provides a single, consolidated platform to manage all business information, reducing data silos and improving data reliability, by compounding PIM, MDM, CMS, DAM and eCommerce. Multidomain and Multivector— Pimcore delivers powerful control over a wide range of data assets, including product, customer and vendor information, across different organizations and industries. Content and Commerce— Pimcore is the only open-source experience management platform that seamlessly integrates content and commerce, without the need for third-party services. Multilingual— Pimcore provides multi-language support for CMS, eCommerce and PIM, to ensure a truly universal customer experience. B2B and B2C capability— Pimcore creates best-in-class eCommerce ecosystems to build outstanding B2B and B2C eCommerce omnichannel experiences. Agile and flexible architecture— Pimcore is a flexible and scalable platform, which can support fluctuating business needs and adjust to future demands. Universal connectivity— Data from any source can be integrated, accessed and consumed by Pimcore applications, business processes and users.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

The Skypoint AI Platform is a comprehensive solution designed to unify data and deploy industry-specific compound AI systems, enhancing productivity and efficiency across regulated sectors such as healthcare, public sector, and financial services. Built on a data lakehouse with open architecture, it seamlessly integrates structured and unstructured data from various sources, creating a single source of truth. The platform offers scalable, end-to-end solutions, including business intelligence, applications, AI agents, and AI copilots, enabling organizations to access instant answers, automate tasks, and empower teams to provide optimal outcomes and experiences. With a focus on governance, security, and compliance, Skypoint ensures that data is managed responsibly, aligning with industry standards and regulations. By leveraging compound AI systems, which combine multiple interacting components such as specialized large language models, retrievers, and external tools, the platform delivers tailored solutions that address the unique needs of regulated industries.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Customer Data Platform and Omnichannel Marketing hub. Unify all customer interactions across all channels and devices. Deliver personalized, omnichannel experiences that increase customer satisfaction and lifetime value. BlueVenn combines customer data management, compliance, and customer journey orchestration platforms with analytics and machine-learning to deliver highly targeted personalized engagements. Our unique drag-and-drop customer analytics, segmentation, and predictive tools put customer insight at your fingertips. The omnichannel customer journey builder personalizes each customer touchpoint online and offline.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Census is an operational analytics platform that syncs all your favorite apps with your data warehouse. Keep customer data in sync to bring together your customer success, sales and marketing teams. No engineering favors required. Census publishes SQL and dbt models automatically from your warehouse without you having to write a single line of code. Stop worrying about maintaining custom scripts or deciphering external APIs. Instead, focus on the business results. When everything is in your warehouse, you don't need "yet other source of truth". Census works on top your existing infrastructure. Pick a destination app and map the data. Voila! You shouldn't keep your data in quarterly reports. Every employee in your company can take action with Census. Live metrics in every app mean better business operations which results in happier users and more revenue.

Activate customer journeys with complete visibility using infrastructure-as-code. Blotout's SDK provides companies with all the analytics and remarketing tools that they are used to. It also offers best-in-class privacy protection for company users. Blotout's SDK conforms to GDPR, CCPA, & COPPA. Blotout's SDK uses distributed edge computing on-device for analytics, messaging, and remarketing. It does not require any User Personal Data, Device IDs, or IP addresses. With 100% customer coverage, measure, attribute, optimize, activate, and optimize customer data. Only stack that combines offline, online and event data sources to give you complete customer coverage. To build loyalty and comply with the GDPR, establish a trusting data relationship with your customers.

All your customer data can be used to launch high-performance marketing campaigns. Equip your team with the tools they need to segment audiences quickly and independently based on the most trusted customer data. Drag-and-drop UI for self-serve journey orchestration is built to accelerate and improve marketing accuracy. Once your campaign has gained momentum, you can identify your most effective strategies faster than ever. GrowthLoop's suite generative tools will help you keep up with the newfound pace. They are designed to supplement your creative team and provide highly personalized content for any channel or journey. GrowthLoop helps organizations launch intelligent, personalized campaigns more quickly. Activate campaigns across existing systems and channels to maximize your existing martech investment. Combine data from disparate source and rely on a single truth source to increase the accuracy and velocity of campaigns.

Consolidate customer information from various origins into a unified, enduring customer identifier. Provide interdisciplinary teams with machine learning-driven insights, facilitating large-scale individualized segmentation. Transform your marketing tactics and enhance customer interactions through centralized data that yields significant insights. Leverage behavioral analytics to create seamless experiences across diverse channels. A clearer view of customer data enhances personalization, sharpening the focus of your marketing strategies and decisions. Grant your entire organization comprehensive data access to enable effective analysis at both individual and collective levels. Employ predictive models to develop tailored content based on behavioral patterns. Implement persona models that categorize customers into segments derived from an extensive range of variables. Utilize recommendation algorithms to identify optimal next steps for both customer segments and individual clients. By investing in these practices, companies can significantly improve their customer engagement and satisfaction.

Activation Studio offers a no-code, drag-and-drop interface designed to boost workflow efficiency and campaign effectiveness within the Salesforce Marketing Cloud ecosystem. This solution integrates seamless Customer Data Platform (CDP) functionalities into your SFMC setup, featuring audience segmentation, website user intent tracking, and lead scoring capabilities. Users can easily access all necessary data through data designer and data extension integration, providing a straightforward and intuitive experience. By utilizing this user-friendly workflow, you can significantly reduce the time required to launch marketing journeys, accomplishing tasks in half the usual time. Enhance your Salesforce Marketing Cloud experience with scoring rules, web tracking, and additional features, all without the need for coding. With our no-code add-on, you can fully leverage the potential of Salesforce Marketing Cloud through an intuitive audience-building and lead scoring process. Your data remains securely within the Marketing Cloud environment, and the installation process takes just 20 minutes, allowing for rapid deployment and immediate results. This innovative solution not only simplifies data management but also empowers users to optimize their marketing strategies effectively.

Wyng is a leading Privacy-First Marketing Platform. Wyng is built on a privacy-by-design API and zero-party data API. It makes it easy for brands and enterprises to deliver customer experiences which are always relevant, welcome, and compliant. Wyng is used by more than 250 brands and businesses to build trusting relationships with their customers. Create your own custom interaction or choose from dozens Wyng templates to engage customers, collect data and build trust. More relevant, engaging experiences increase conversion, collect data, build loyalty and increase purchases. Create world-class experiences with your brand in minutes. Instantly personalize and gain insights using accurate, clear zero-party data. Consent-driven, zero-party data produces better results without privacy concerns. Wyng services will help you accelerate your team and use flexible enterprise-grade tools that can keep up with the pace of the market.

AI and real-time analytics can be used to personalize the customer experience and optimize conversions. Our personalization engine allows you to treat each customer as an individual, and maximize ROI on your marketing campaigns. Create personalized experiences using machine learning and AI. Customize everything from webpages to product recommendations, content and more. Using a combination of real-time data and historical customer information, tailor each customer experience to drive a specific KPI. This can range from customer acquisition to retention. Machine learning can improve page personalization, influencing CTAs such as banners and pop-ups. You can test and target your customers' browsing speed, with personalization decisions occurring in milliseconds. Use AI to synthesize data from in-the moment intent and past business engagements, to identify customer affinities and interests.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

You can take control of your entire content lifecycle. Sitecore Content Hub allows you to manage all aspects of your marketing content across all channels using a single integrated solution. All your digital assets, media, products, and other content can be found in one place. You can capitalize on personalization and control the content that feeds it. Use artificial intelligence (AI), machine learning, and content tagging to make the most of artificial intelligence (ML). Integrate seamlessly with Sitecore CMS, commerce solutions. A structured process allows you to plan, schedule, and organize content production. To find what you need, stop searching through multiple systems and sources. A digital asset management (DAM), which integrates seamlessly with your CMS, allows you to centralize all your marketing assets. A powerful content management platform (CMS), is only the beginning. Sitecore®, Experience Platform™, (XP), also combines customer data and analytics to provide personalized content for customers throughout their journey.

Create a complete customer view and provide the seamless experience they want. All your data can be integrated on one platform. Create unified profiles, display customer information, and integrate it all. Secure data exchange is possible by connecting your data sources to a central hub. Connect Salesforce orgs and apps to ensure data flows across all clouds. Your systems can recognize every customer using a single, reconciled customer record. Data stewards should be empowered to comply with regulations. You can create seamless customer experiences by surfacing customer data and contact profiles from multiple organizations. With a single customer profile, you can deliver personalized engagement across all your clouds.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.