Best Customer Data Platforms (CDP) for Nielsen Marketing Cloud

Algonomy is powered with a proven real time customer data and analytics platform, and global retail expertise. You can now precisely integrate demand and supply, engage customers with contextually pertinent experiences throughout their lifecycle, and enable rapid time to market, resulting in immediate ROI for your company. The new digital world is based on decision-making, not data. Customers who are smart expect personalized engagement and deeper, more relevant experiences. Brands must be able to make immediate decisions to address what appear to be two competing goals: short-term conversion revenue and long-term lifetime values. Algonomy makes it easy to make this a reality. You can have AI-based actionability as well as deep domain-specific analytics. Algonomy was created by Manthan, a cloud analytics leader and RichRelevance, an experience personalization icon. This new combination gives retailers an immediate boost in digital competence.

A new type of technology designed for digital professionals Syntasa, a self-service web app, enables digital teams connect first-party behavioral data and enterprise data. It also allows them to build and deploy their customized models, run in a private Cloud, and activate across all channels.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.