Best Business Intelligence Software for Nielsen Marketing Cloud

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Algonomy is powered with a proven real time customer data and analytics platform, and global retail expertise. You can now precisely integrate demand and supply, engage customers with contextually pertinent experiences throughout their lifecycle, and enable rapid time to market, resulting in immediate ROI for your company. The new digital world is based on decision-making, not data. Customers who are smart expect personalized engagement and deeper, more relevant experiences. Brands must be able to make immediate decisions to address what appear to be two competing goals: short-term conversion revenue and long-term lifetime values. Algonomy makes it easy to make this a reality. You can have AI-based actionability as well as deep domain-specific analytics. Algonomy was created by Manthan, a cloud analytics leader and RichRelevance, an experience personalization icon. This new combination gives retailers an immediate boost in digital competence.

Bright Analytics is an integrated analytics platform that provides integrated solutions for data acquisition and preparation. We work closely with clients to create an analytics stack that can be further customized and scaled. We can help you, no matter if you need an end-to-end solution or a way to automate and organise data. We understand how important it can be to have access to reliable support. Bright Analytics integrates all data sources that you need to analyze within one platform. We know that every business is unique. That's why we don’t try to fit you in to rigid templates. Our platform can connect to unlimited sources of data and bring them together in your reports. Or combine them in custom calculated metrics. Bright Analytics organizes and prepares all data sources to create a rich data collection that meets your business needs.

A new type of technology designed for digital professionals Syntasa, a self-service web app, enables digital teams connect first-party behavioral data and enterprise data. It also allows them to build and deploy their customized models, run in a private Cloud, and activate across all channels.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Get personalized, on-demand answers for your most important business questions. AI empowers you to make informed decisions faster and easier. Every business user can access AI. AI can be used to replace rigidity in analytics with personalized, curated content based on user interaction. Use diagnostic and ML algorithms to automatically analyze your data and identify the drivers that are affecting your business. We continuously and automatically analyze data relationships to uncover intelligent insights and share alerts. An intuitive mobile-first design that is focused on core content, functionality, and adoption can be used to drive organization-wide adoption. To minimize risk, pivot quickly and stay ahead. AI can alert you to potential drivers and hotspots in your data.

Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

We offer the industry's most comprehensive view of competitive pricing. We optimize your price image so you can profitably increase revenue and drive trips. Price image uses Nobel Prize-winning models that measure how consumers perceive your prices. Optimizing price image can help you increase shopper loyalty and short-term and long-term revenue. You can win on the most important items to your customers, rather than a pricing war that you can't win on low-margin products. You can spend less on price investments and have a greater impact on shoppers' perceptions and shopping trips. You can track your price position through the eyes and opinions of the shopper by weighting items based on their importance. You will be less reactive to the pricing actions of your competitors and more strategic, which will help you outsmart them. To increase your competitive insight, we combine in-store audits with web scraping and Nielsen point of sale (POS) data. We also use advanced ML algorithms.